Increasing Organic Horticulture Driving the Sales of F&V Seeds

Seed is the most primary ingredient or component required for the growth of any food crop, be it fruit or vegetable. Cultivation of fruit & vegetable seeds is one of the fastest growing markets mainly driven by protected agriculture, acceptance of precision farming, high profitability margin as well as technological advancements in the farming practices. Fruits & vegetables are also produced through organic horticulture and processing in which synthesized fertilizers and ingredients are restricted from usage. Mounting organic horticulture is another major driver fuelling the growth of fruit and seeds market in the coming years. Organic horticulture is a skill of growing a variety of flowers, vegetables, fruits, spices and ornamental plants following the ideologies of organic agriculture which involves much natural processes and growing crops using fewer or no use of chemical pesticides and fertilizers.

Rising demand of safe food owing with increasing health consciousness among the consumers across the world is resulting in higher practices of organic horticulture which is further propelling the market demand for fruit & vegetable seeds. Horticulture crops, mainly fruits and vegetables are being promoted as a ideal part of a healthy diet that helps in avoiding problems of obesity, diabetes and cardiac disease. Thus, fruits and vegetables produced in organic horticulture are in great demand in many countries of the world and is surging the demand for the seeds in the market. Furthermore, the active involvement of health institutes and food regulatory bodies in encouraging the organic industry has fueled the awareness for organic foods in the past few years.

In Canada, organic growers purchase worth $8.3 million of vegetable seeds annually. Companies have been increasing their research and development investments in organic seeds in order to increase the availability of varieties that responds to needs of organic producers. Organic fruits and vegetables sales accounted for more than one third of the total organic food sales in 2014 in the U.S. Organic vegetables and fruits segment held the largest share in developed nations with substantial support from the local organic horticulture. With the rising trends of organic horticulture across the globe, market for fruit & vegetable seeds is estimated to grow with a CAGR of 6.9% during 2016-2021.


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