Decorative coatings are chemical formulations of solvents and other polymers, which, when applied to a surface results into a thin layer that is decorative. Decorative coatings include paints, drying oils and varnishes, synthetic clear coatings, and other products whose primary function is to protect the surface of an object from the environment. These products can also enhance the aesthetic appeal of an object by accentuating its surface features. The main factors owing to the innovation of various coating materials in this industry include high processing costs, legislation issues with volatile organic compounds (VOC), sustainability and the desire for more ecofriendly products, where continuous R&D is being done for this purpose. There are different technologies and materials being used for achieving this objective; UV curing decorative coating is one important evolution in this field.
The decorative coating market has been segmented in to different segments such as formulation, type of coatings/finishes, end user application and geography exclusively. While there are many different decorative components in the industry, the classification of fluids based on the formulation of coatings is done into the following classes; water based systems, solvent based systems and radiation cured systems. Based on the types of coating resins commercially available, the market is categorized in to various categories such as acrylic, alkyd, ester, vinyl and others. Each type varies greatly and the composition is different with different technical specifications. Decorative coatings are being used in different applications. The key user segments include automotive/ aerospace interior & exterior parts, bathroom equipment, consumer products, door handles, jewelry & watches and others.
The overall market is also presented from the perspective of different geographic regions and the key countries in each region. The market has been segmented in to four regions North America, Europe, Asia-pacific and Rest of the World. Competitive landscape for industry and market players are profiled with attributes of company overview, financial overview, business strategies, product portfolio and recent developments. Market shares of the key players for 2015 are provided.
Few of the companies that are profiled in this report include:
- Sherwin-Williams Company,
- Dow Chemical Company
- Eastman Chemical Company.
1. Decorative Coating Market– Market Overview
2. Executive Summary
3. Decorative Coating Market– Market Landscape
3.1. Market Share Analysis
3.2. Comparative Analysis
3.2.1. Product Benchmarking
3.2.2. End user profiling
3.2.3. Patent Analysis
3.2.4. Top 5 Financials Analysis
4. Decorative Coating Market– Market Forces
4.1. Market Drivers
4.2. Market Constraints
4.3. Market Challenges
4.4. Attractiveness of the Decorative Coating Industry
4.4.1. Power of Suppliers
4.4.2. Power of Customers
4.4.3. Threat of New entrants
4.4.4. Threat of Substitution
4.4.5. Degree of Competition
5. Decorative Coating Market– Strategic Analysis
5.1. Value Chain Analysis
5.2. Pricing Analysis
5.3. Opportunities Analysis
5.4. Product/Market Life Cycle Analysis
5.5. Suppliers and Distributors
6. Decorative Coating Market: By Formulation
6.1. Water Based Systems
6.2. Solvent Based Systems
6.3. Powder Based Systems
6.4. Radiation Cured Systems
7. Decorative Coating Market- By Type of Coating Resins
8. Decorative Coating Market: By End User
8.1. Automotive/ Aerospace Interior & Exterior Parts
8.2. Bathroom Equipment
8.3. Electronic Gadgets
8.4. Jewelry & Watches
8.5. Others (Door Handles)
9. Decorative Coating Market : Geographic Analysis
9.1. North America
9.2.4. Rest Of Europe
10. Market Entropy
10.1. New Product Launches
10.2. M&As, Collaborations, JVs and Partnerships
11. Company Profiles
11.1. AkzoNobel Coatings NV
11.2. BASF SE
11.3. Croda International Plc
11.4. The Dow Chemical Company
11.5. E. I. du Pont de Nemours and Company
11.6. Eastman Chemical Company
11.7. The Sherwin-Williams Company
11.8. Atotech Deutschland GmbH
11.9. Enthone Inc.
11.10. IHI Techno Coating B.V.
11.11. Nippon Paint Co.
11.12. PPG Industries, Inc.
*More than 40 Companies are profiled in this Research Report, Complete List available on Request*
"*Financials would be provided on a best efforts basis for private companies"
12.3. Research Methodology
12.5. Compilation of Expert Insights