Digital signage is an electronically controlled display that shows/ displays important notifications which is controlled by a set of computers. It is mainly placed in the public places to convey vital information, advertisements or for entertainment purposes. Digital signage devices are attention grabbing, focused, versatile and cost effective devices. The main purpose of using this device is to convey information, way-finding, increasing sale, enhancing the customer reviews, extending a brand, merchandising, etc. Sometimes they are used for government scheme announcements. They are generally found in the transportation places, public places, department stores, restaurants, museums, corporate building, stadium, etc.
The overall market can be segmented based on display technology, components, application, end user industry and geography. The display screen technology is 2-D as well as 3-D. For a perfect presentation, the digital signage system should consist of a display screen, a media player, network, content management system and software for handling of the entire operation. Countless applications of this system are advertising, way-finding, marketing and many others. And the end use section comprises of many industries such as corporate sector, entertainment, health-care, retail and services, etc.
The detailed analysis of regions such as Americas, Europe, Asia-Pacific (APAC) and Rest of the World (RoW) has also been provided to give a comprehensive analysis of the market. U.S.A. is the leading country in this market. In APAC, Japan and South Korea are rapidly growing in this market.
The major driving factors for this market are the increasing marketing and advertising strategy, developing smart technologies, use of digital screen and so on.
The key players in this market are :
- Samsung Electronics Co. Ltd (South Korea),
- CISCO Systems Inc. (U.S.),
- LG Display Co. (South Korea), Ltd.,
- Panasonic Corporation (Japan)
- Hewlett-Packard Company (U.S.) amongst others.
1. Digital Signage Market – Market overview
2. Executive Summary
3. Digital Signage Market – Market Landscape
3.1. Market Share Analysis
3.2. Comparative Analysis
3.2.1. Product Benchmarking
3.2.2. End User Profiling
3.2.3. Patent Analysis
3.2.4. Top 5 Financials Analysis
4. Digital Signage Market – Market Forces
4.1. Market Drivers
4.2. Market Constraints
4.3. Market Challenges
4.4. Attractiveness of Digital Signage Market
4.4.1. Power of Suppliers
4.4.2. Power of Customers
4.4.3. Threat of new Entrants
4.4.4. Threat of Substitutions
4.4.5. Degree of Competitions
5. Digital Signage Market - Strategic Analysis
5.1. Value Chain Analysis
5.2. Pricing Analysis
5.3. Opportunities Analysis
5.4. Product/Market Lifecycles Analysis
5.5. Suppliers and Distributors
6. Digital Signage Market- By Display Technologies
6.1. 2-D Display
6.1.1. Touch Screen
6.1.2. Body Sensor
6.1.3. QR code Via Smartphones
6.1.4. SSI (Smart Screen Device Interaction)
6.2. 3-D Display
6.2.1. 3D display with Polarized glasses
6.2.2. 3D display with Active shutter glasses
6.2.3. Auto stereoscopy display
7. Digital Signage Market- By Brightness
7.1. Indoor displays
7.1.1. 100 – 200 nits
7.1.2. 200 – 400 nits
7.2. Outdoor displays (above 400 nits)
7.2.1. Bright screens (400 to 700 nits)
7.2.2. High Brightness screens (700 to 2000 nits)
7.2.3. Outdoor flat panel displays ( above 3000 nits)
8. Digital Signage Market- By Components
18.104.22.168. Plasma Screens
22.214.171.124. Wireless connection
8.1.3. Content Management System
8.1.4. Media Players
8.2.1. Distribution Software
8.2.2. Content Management Software
8.2.3. Scheduling Software
8.2.4. Server Software
9. Digital Signage Market- By Applications
9.1. Indoor Application
9.1.3. Employee communication
9.2. Outdoor Application
9.2.1. New Traffic Sign Regulation
9.2.2. Advertising and Promotions
9.2.3. Notification/ Information Display
10. Digital Signage Market- By End User Industry
10.3. Healthcare and Hospitality
10.5. Retail and Services
11. Digital Signage Market- By Geography
11.2.1. North America
11.3.2. South Korea
12. Market Entropy
12.1. New Product Launches
12.2. M&As, Collaborations, JVs and Partnerships
13. Company Profile
13.1. CISCO Systems Inc.
13.2. The MediaTile Company, Inc.
13.3. Sharp Corporation
13.4. Koninklijke Philips N.V.
13.5. Sony Electronics Inc
13.6. Exceptional 3D, Inc.
13.7. ADFLOW Network, Inc.
13.8. Intel Corporation
13.9. AU Optronics Corp.
13.10. LG Display Co., Ltd.
13.11. NEXCOM International Co.
13.12. CE labs/Cable Electronics, Inc.
13.13. Hewlett-Packard company
13.14. Panasonic Corporation
13.15. AOPEN, Inc.
13.16. Samsung Electronics Co. Ltd.
13.17. Bright Sign LLC
13.18. Peerless AV, Inc.
13.19. Media mea L.L.C.
13.20. Apollo Display Technologies, Corp.
13.21. Net Display Systems B.V.
13.22. Nroadsign International Inc.
13.23. Livewire Digital Ltd.
*More than 40 Companies are profiled in this Research Report, Complete List available on Request*
"*Financials would be provided on a best efforts basis for private companies"
14.3. Research Methodology
14.5. Compilation of Experts