The basic difference between AR & VR is the user experience and user involvement in a situation. Augmented reality (AR) is a technology that layers computer-generated enhancements atop an existing reality in order to make it more meaningful through the ability to interact with it whereas Virtual reality (VR) can be defined as an artificial, computer-generated simulation or recreation of a real life environment or situation which immerses the user by making them feel like they are experiencing the simulated reality firsthand, primarily by stimulating their vision and hearing. AR & VR software are the computer language based codes to interact with technology and give the user a great experience while using any of the devices. Globally, growing popularity of AR & VR technology amongst various segments is expected to remain a key growth driver during the period of study.
Geographically, North America dominated the augmented & virtual reality software & service market driven by higher penetration of AR & VR technology in amongst its tech savvy residents, higher spending on such technologies and higher R&D investments by major market players in the region. North America was followed by Europe and Asia-Pacific as second and third largest market for the augmented & virtual reality software & service market. Asia Pacific is projected to have the fastest growth owing to a rapidly growing technological user base in the region especially in developing nations such as China, and India.
This report identifies the augmented & virtual reality software & service market industry size for the years 2014-2016, and forecast of the same till the year 2022. It also highlights the market drivers, restraints, growth indicators, challenges, and other key aspects with respect to the augmented & virtual reality software & service market.
This report segments the augmented & virtual reality software & service market on the basis of type, application, and regional market as follows:
- Augmented & Virtual reality software and service market research report is classified on the basis of type. Some of the major types covered in this report are as follows: Software (Augmented Reality Software, Virtual Reality Software), Service (Augmented Reality Service, Virtual Reality Service)
- Augmented & Virtual reality software and service market research report is classified on the basis of application. Some of the major applications covered in this report are as follows: Gaming, Medical, Aerospace & Defence, Commercial and Others
- This report has been further segmented into major regions, which includes detailed analysis of each region such as: North America, Europe, Asia-Pacific (APAC), and Rest of the World (RoW) covering all the major country level markets in each of the region
Sample Companies Profiled in this Report are:
- Google Inc.
- Microsoft Corporation
- Vuzix Corporation
- Samsung Electronics Co., Ltd.
- Qaulcomm Inc.
1. Augmented & Virtual Reality Software & Service Market– Overview
2. Executive Summary
3. Augmented & Virtual Reality Software & Service Market Landscape
3.1. Market Share Analysis
3.2. Comparative Analysis
3.2.1. Product Benchmarking
3.2.2. End User Profiling
3.2.3. Top 5 Financials Analysis
4. Augmented & Virtual Reality Software & Service Market – Forces
4.1.1. Increasing demand for these devices in Medical & Gaming Sector
4.1.2. Increasing demand for AR & VR gadgets and accessories
4.1.3. Technological advancement
4.5. Porter’s Five Forces Analysis
4.5.1. Bargaining Power of Suppliers
4.5.2. Bargaining Power of Buyers
4.5.3. Threat of New Entrants
4.5.4. Threat of Substitutes
4.5.5. Degree of Competition
5. Augmented & Virtual Reality Software & Service Market – Strategic Analysis
5.1. Value Chain Analysis
5.2. Pricing Analysis
5.3. Opportunities Analysis
5.4. Product/Market Life Cycle Analysis
5.5. Suppliers and Distributors
6. Augmented & Virtual Reality Software & Service Market, By Type
6.1.1. Augmented Reality Software
6.1.2. Virtual Reality Software
6.2.1. Augmented Reality Service
6.2.2. Virtual Reality Service
7. Augmented & Virtual Reality Software & Service Market, By Application
7.1. Aerospace & Defence
7.2. Gaming & Entertainment
8. Augmented & Virtual Reality Software & Service Market, By Geography
8.1.7. Rest of Europe
8.2. Asia Pacific
8.2.4. South Korea
8.2.5. Rest of Asia-Pacific
8.3. North America
8.4. Rest of the World (RoW)
8.4.2. Rest of RoW
9. Augmented & Virtual Reality Software & Service Market – Entropy
9.2. Technological Developments
9.3. Merger & Acquisitions, and Joint Ventures
9.4. Supply- Contract
10. Company Profiles (Overview, Financials, SWOT Analysis, Developments, Product Portfolio)
10.1. Google Inc.
10.2. Microsoft Corporation
10.3. Vuzix Corporation
10.4. Samsung Electronics Co., Ltd.
10.5. Qaulcomm Inc.
10.6. Oculus VR Inc.
10.7. Eon Reality Inc
10.8. Infinity Augmented Reality Inc.
10.9. Magic Leap, Inc.
10.10. Blippar Inc.
10.11. Daqri LLC
*More than 10 Companies are profiled in this Research Report*
"*Financials would be provided on a best efforts basis for private companies"
10.3. Research Methodology
10.5. Compilation of Expert Insights