Baby food is any food which is soft and easily consumable other than breast milk and infant formula. Baby food can be prepared at home or is available as a packaged food in the market. Baby foods are available in various forms and flavors. Manufacturers try to differentiate their products based on these parameters and also the nutritional ingredients in the food product for healthy development of baby.
The market for baby foods in North America is estimated to witness stagnant growth due to the low birth rate and less demand for baby food. Debates over legislations regarding food labeling and its advertisements are poised to exhibit challenges for baby food products sales. Parents are opting for natural ingredients and no additives containing food with major attraction on organic baby food products.
The report analyzes the market based on type of baby food products namely: baby cereals, milk formula, prepared baby products, frozen baby products, dried baby products and others. The report provides detailed analysis on distribution landscape and potential of various distribution channels such as Supermarkets/Hypermarkets, Convenience stores, specialty stores and others. Country specific trends and market dynamics are also covered in the report.
Some of the key players in the North American baby product market include
- Abbott Nutrition,
- H.J. Heinz Company
- Mead Johnson Nutritionals.
1. North America: Macroeconomic Snapshot
2. North America Baby Food Product Market Overview
2.1. Scope of the Study
3. Executive Summary
4. North America Baby Food Product: Market Landscape
4.1. Market Share Analysis
188.8.131.52. Abbott Laboratories accounts for more than 28% of the total market share.
184.108.40.206. Nestle dominates the market. owing to its strong brand presence
4.2. Competitive Developments
4.2.1. Mergers & Acquisitions- the key growth strategies
4.2.2. Companies have increased focus on organic baby food
4.2.3. Baby food companies are appealing to the first-time parents
4.3. Consumer Insights
4.3.1. Improved economic prospects of working-class parents poised to increase sales in U.S.
4.3.2. Parents buying baby food and drink look for nutritional value
4.3.3. Parents are looking for variety of flavors
4.3.4. Hectic lifestyles and changes in eating habits has reduced the milk production in women to feed baby, hence opting for milk formulas
5. North America Baby Food Product Market: By Product Type
5.1. Baby Cereals
5.2. Milk Formula
5.2.1. In huge demand as a substitute for breast milk to feed
5.3. Prepared Baby Food
5.4. Frozen Baby food
5.5. Dried Baby Food
5.6. Others(Organic & Canned)
5.6.1. Demand for Organic baby food is high due to growing awareness
5.6.2. Baby Juices to witness negative growth
6. North America Baby Food Product Market: By Distribution Channel
6.1.1. Highest revenue generating sales channel in U.S.
6.2. Convenience Stores
6.3. Specialty Food Stores
6.4. Online Retail
6.4.1. Click-and-collect model to fuel the sales
6.4.2. Prominent retailers expanding online offerings
7. North America Baby Food Product Market: By Country
7.1.1. Demand for nutritional and flavorsome food to witness growth
7.2.1. Pouch packaging for baby food on the rise
8. North America Baby Food Product Market: Company Profiles
8.1. Abbott Nutrition
8.2. Nutricia Ltd
8.3. Mead Johnson Nutritionals
8.4. Del Monte Foods
8.5. Kraft Foods Inc.
8.6. Nestle Group
8 .7. H.J. Heinz Company
8.8. Stonyfield Farm
8.9. Yummy Spoonfuls
8.10. Plum, PBC
*More than 40 Companies are profiled in this Research Report, Complete List available on Request*
"*Financials would be provided on a best efforts basis for private companies"
9.3. Research Methodology