Nutraceuticals are widely being used by active individuals participating in sports or outdoor activities to replenish the nutrients lost during intense physical activities. Products usually opted by athletes are sport drinks such as Gatorade (Pepsico) it contains salt, and electrolytes to rehydrate the athletes and reduce the fatigue. Protein powders made from whey protein are extensively popular among bodybuilders and athletes. In the recent part with the growing consumers for maintaining active and fit body amateur gym trainees are consuming nutritional supplements to derive maximum results from work out.
Luminate Nutrition revealed a ready to mix protein drink, which needs to be mixed with water to make it ready for consumption. Innovations in extraction sciences are facilitating extraction of concentrated ingredients such as isolate and hydrolyslates, which benefits the performance of the athlete. Protein omega-3 fatty acids are also administered in form of pills or tonic to athletes which increasing stamina and endurance and also reduces the post workout recovery time. Vitamins and minerals in form of dietary supplements are used to enhance bone and muscle strength.
In coming years demand for natural and organically derived sport nutrients ingredients will increase, because of rising awareness related to ill effects of artificial ingredients in sport Nutraceuticals and stricter doping regulation in sporting events. The authenticity and efficacy of various functional ingredients used in Nutraceuticals
is a major concern for consumers. However, with evolving research and companies investment in R&D to launch innovative products, exploration and usage of various Nutraceuticals ingredients will be widely followed.
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