Thailand Professional Hair Care Market - By Gender , By Products , By Type , By Distribution Channels - Opportunity Analysis & Industry Forecast, 2024-2030

Thailand Professional Hair Care Market Overview:

Thailand Professional Hair Care Market size is estimated to reach $188 million by 2030, growing at a CAGR of 2.3% during the forecast period 2024-2030. Professional hair care products include shampoos, conditioners, hair masks, coloring products and hair styling products, including hair serums, mousses, hairsprays, and more for all kinds of hair types and textures. These products are applied to manage hair problems such as hair loss, dandruff, itchy or dry scalp, split ends and more. Demand for natural hair care products, impact of tourism, influence of social media and increased scalp awareness are the major factors that are set to drive the growth of the Thailand Professional Hair Care market during the forecast period 2024-2030.

A major trend in the market is the growing demand for sustainability. For instance, in 2024, SCG Chemicals partnered with Kao Industrial (Thailand) Co., Ltd. to develop sustainable recycled packaging for the Feather hair care products. This packaging is made from high-quality recycled plastic resin. Another trend is the growth in online shopping. The rapid growth of e-commerce platforms like Lazada and Shopee makes it easier for consumers to purchase hair care products online thus driving the demand for professional hair care products in Thailand.

Thailand Professional Hair Care Market - Report Coverage:

The “Thailand Professional Hair Care Market Report - Forecast (2024-2030)” by IndustryARC, covers an in-depth analysis of the following segments in the Thailand Professional Hair Care Market.

Key Takeaways:

• Shampoo & Conditioner is the largest segment

Shampoos and conditioners dominate the Thailand professional hair care market driven by strong consumer demand for daily hair care solutions. With a humid climate and urban pollution concerns, Thai consumers often prioritize hair cleansing and conditioning to maintain hair health and cleanliness. Professional salons offer specialized treatments using high-quality shampoos and conditioners to address various hair types and concerns such as damage repair, scalp care and moisture retention. The frequent use of these products combined with growing awareness of personalized hair care routines ensures the dominance of shampoo and conditioners in the professional hair care segment.

• Fastest Growth for Organic Products

By type, the organic products are expected to grow with the fastest CAGR in the Thailand professional hair care market during 2024-2030. This growth is fueled by increasing consumer awareness of the benefits of natural chemical-free ingredients. As more consumers seek products that align with eco-friendly lifestyles, the demand for organic hair care solutions is rising. Salons are incorporating more organic products into their services to cater to this demand offering treatments free from sulfates, parabens and artificial chemicals. For instance, salons such as Green Pastures by Hajin, Moga Aveda, The Beauty Library Bangkok etc. cater to this demand by using organic hair care products.

• Influence of Social Media Drives the Market

The influence of social media is a major driver of Thailand's professional hair care market. According to an article in the Bangkok Post dated Febuary 2024, Thailand has 18.7 million Instagram users who average 7.4 hours per month on the app. The country ranks ninth globally for TikTok advertising reach with 44.3 million users. Platforms like Instagram, Facebook and TikTok have popularized hair trends and styling techniques prompting consumers to seek salon services to replicate these looks. Influencers and beauty bloggers regularly showcase the latest hair care products and salon treatments boosting awareness and demand. In addition, many consumers turn to social media for product recommendations and tutorials encouraging the adoption of new hair care routines. As more beauty brands and salons use digital marketing to promote their offerings social media continues to play a key role in shaping consumer preferences and driving market growth.

• Counterfeit Products is a Challenge 

The presence of counterfeit hair care products poses a significant challenge in Thailand’s professional hair care market. These fake products often mimic well-known brands but are sold at much lower prices attracting price-conscious consumers. For instance, in March 2024, the Thai Police cracked down on a counterfeit shampoo operation in Nonthaburi, the accused were caught refilling used branded shampoo bottles with their concoction and passing them off as genuine products at local markets. Counterfeit items can cause damage to hair and scalp due to their inferior and unsafe ingredients which tarnishes the reputation of professional salons and authentic brands making it harder for them to maintain trust with consumers.                                                                                                           

Thailand Professional Hair Care Market: Market Share (%) by Product, 2023   

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Key Market Players: 

Product/Service launches, approvals, patents and events, acquisitions, partnerships and collaborations are key strategies adopted by players in the Thailand Professional Hair Care Market. The top 10 companies in the Thailand Professional Hair Care market are:

1. L'Oreal Group
2. Procter & Gamble
3. Coty Inc.
4. Wella
5. Henkel AG & Co. KGaA
6.  Unilever Ltd.
7. Revlon Inc.
8. Advent International
9. The Estée Lauder Companies
10. Yves Rocher

Scope of Report: 

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