Juice is essentially the liquid extract of fruit or vegetable. Juices are mainly consumed for their health benefits. Fruits are the major source for juices and are often sold in the form of packaged and canned beverages. Juices are available in various flavors reflecting the source of the extract such as Orange pulp, Apple, Lemonade and so on. Juice products can be categorized into four broad types based on the juice concentrate present in the packaged juice product as 100% juice, Nectars (25%-99% juice concentrate), Juice drinks (less than 24% juice concentrate) and flavored juice drinks (no juice concentrate). In nectars and juice drinks, along with the juice concentrate manufacturers add sweeteners, citric acids and other ingredients to enhance taste, color and nutritional content. Packaged Juice products can be either frozen or non-refrigerated. The report on juice market covers packaged juice products which are available in various packaging cartons, glass & plastic bottles and so on.
North America juice market is featured with high consumer awareness, intense competition among brands, growing concern for health & wellness and wide availability of these beverages in retail stores. The market has been in expansion in terms of variety of packages, sizes and flavors. Manufacturers have been trying to gain good image among the consumers by obtaining Organic, Vegan and Non-GMO certificates to reflect the naturalness and nutritional benefits related to their brands. Consumers are highly price sensitive and switch their brands according to the price fluctuations. The market is also highly dependent on the agriculture sector, as availability and price of the fruits and vegetables impacts the cost of operations and thereby market revenues.
The report analyzes the market based on juice content namely: 100% juices, juice drinks, flavored juice and nectars. The report provides detailed analysis on distribution landscape and potential of various distribution channels such as Supermarkets/Hypermarkets, Convenience stores, specialty food stores, online retail and others. Country specific trends and market dynamics are also covered in the report.
Some of the key players in the North American juice market include:
- Coca-Cola Company
- Pepsi Co.
- Grupo Industria Lala SA de CV.
1. North America: Macroeconomic Snapshot
2. North America Juice. Market Overview
2.1. Scope of the Study
3. Executive Summary
4. North America Juice : Market Landscape
4.1. Market Share Analysis
18.104.22.168. Coca-Cola dominates the market with its brands catering to different consumer segments
22.214.171.124. Lassonde, Minute maid, a brand of Coca-Cola and Pepsi account for around half of the market revenues
126.96.36.199. Highly concentrated market; top three players together accounting for more than 70% of the market
4.2. Competitive Developments
4.2.1. Manufacturers are focusing on developing and launching. low-calorie juice drinks
4.2.2. Providers have been positioning their brands with the tag ‘high nutritional’, stressing more on nutritional content and health benefits
4.3. Consumer Insights
4.3.1. Consumers give equal importance to both taste and health
4.3.2. Increasing preference to fruit & vegetable blends
4.3.3. New product developments in this industry are highly dependent on consumer feedback and evolving needs
5. North America Juice. Market: By Type
5.1. Fruit Juices
5.1.1. Higher prices of orange juice drinks hampering the growth
5.2. Vegetable Juices
5.3.1. Innovation and new product launches with variety of fruit & vegetable blends and high nutritional content will drive the market
6. North America Juice. Market: By Concentration
6.1. 100% Juice
6.1.1. Key trends:
188.8.131.52. Organic 100% juice products has performed well in the recent years
6.1.3. Not from concentrate
6.2. Flavored juice
6.4. Juice drinks
6.4.1. Increasing product launches with natural ingredients
7. North America Juice. Market: By Distribution Channel
7.1.1. Sales are affected by expanding juice bars
7.2. Convenience Stores
7.3. Specialty Food Stores.
7.3.1. Increasing availability of ethnic drinks with the expansion of ethnic food retailers
7.4. Online Retail
8. North America Juice. Market: By Country
8.1.1. Rising demand for fruit and vegetable blends
8.1.2. Increasing awareness on cold-pressed juice
8.2.1. Juice market has been facing stiff competition from other beverage segments
8.2.2. Increasing demand for ethnic juice drinks
8.3.1. Growing popularity of Mexican juice bars hinders the growth of packaged juice drinks
9. North America Juice. Market: By Companies
9.1. Pepsi Co
9.2. Coca-Cola Company
9.3. Suja Juice LLC
9.4. Dr Pepper Snapple Group Inc.
9.5. Bolthouse Farms
9.6. Nestle SA
9.7. Kraft Foods Inc.
9.8. Industries Lassonde Inc.
9.9. Grupo Jumex, S.A. de C.V.
9.10. Grupo Industria Lala SA de CV
*More than 40 Companies are profiled in this Research Report, Complete List available on Request*
"*Financials would be provided on a best efforts basis for private companies"
10.3. Research Methodology