Juice is essentially the liquid extract of fruit or vegetable. Juices are mainly consumed for their health benefits. Fruits are the major source for juices and are often sold in the form of packaged and canned beverages. Juices are available in various flavors reflecting the source of the extract such as Orange pulp, Apple, Lemonade and so on. Juice products can be categorized into four broad types based on the juice concentrate present in the packaged juice product as 100% juice, Nectars (25%-99% juice concentrate), Juice drinks (less than 24% juice concentrate) and flavored juice drinks (no juice concentrate). In nectars and juice drinks, along with the juice concentrate manufacturers add sweeteners, citric acids and other ingredients to enhance taste, color and nutritional content. Packaged Juice products can be either frozen or non-refrigerated. The report on juice market covers packaged juice products which are available in the form of cartons, glass & plastic bottles and so on.
South American functional beverage market is estimated to cross $18 billion by 2020 due to the rising health concerns and growing awareness on nutritive drinks. South America is self-sufficient in juice production and even export juice concentrates to other countries as the availability of raw material is high. Brazil is the largest producer of orange juice which accounts for more than 50% of the global orange juice production, whereas Chile is the major producer of peach powders in Latin America. South American juice market is fragmented with the presence of domestic players.
The report analyzes the market based on juice content namely: 100% juice, juice drinks, flavored juice and nectars. The report provides detailed analysis on distribution landscape and potential of various distribution channels such as Supermarkets/Hypermarkets, Convenience stores, specialty food stores, online retail and others. Country specific trends and market dynamics are also covered in the report.
Some of the key players in the South America juice market include:
- Sucos Del Valle do Brasil
- Coca-Cola Company
- RPB SA.
1. South America: Macroeconomic Snapshot
2. South America Juice. Market Overview
2.1. Scope of the Study
3. Executive Summary
4. South America Juice : Market Landscape
4.1. Market Share Analysis
126.96.36.199. Sucos Del Valle do Brasil accounts to around one-third of the market with its fairly priced quality products
188.8.131.52. RPB SA is the market leader with its top brand Baggio, followed by Coca-Cola
184.108.40.206. Wide product portfolio in nectars and juice drinks crowns FEMSA as the market leader
4.1.6. Rest of the South America
4.2. Competitive Developments
4.2.1. Manufacturers are focusing more on small sized packets to reap the benefits from rising on-the-go consumption
4.2.2. Companies are trying to strengthen their production capacities to meet both domestic demand as well as exports
4.3. Consumer Insights
4.3.1. Consumer buying criteria is changing from price and affordability to nutritional value and quality
4.3.2. Considerable shift from carbonated drinks towards functional and healthier drinks
5. South America Juice. Market: By Type
5.1. Fruit Juices
5.1.1. Wide variety of flavors due to variation in preferences across nations and high availability of raw materials.
5.2. Vegetable Juices
5.3.1. Numerous product launches in the recent years
6. South America Juice. Market: By Concentration
6.1. 100% Juice
6.1.1. Key Trends:.
220.127.116.11. Witnessing rapid growth in Argentina
6.1.3. Not from concentrate
6.2. Flavored juice
6.3.1. Reduced-sugar nectars are estimated to witness brisk growth
6.4. Juice drinks.
7. South America Juice. Market: By Distribution Channel
7.1. Key Trends:
7.1.1. Increasing penetration of juice bars hinders the sales of packaged juice drinks through retail channels
7.3. Convenience Stores
7.4. Specialty Food Stores.
7.5. Online Retail
8. South America Juice. Market: By Country
8.1.1. Top producer of orange juice in the world
8.2.1. Growing demand for premium high concentrate juice drinks
8.3.1. Increasing preference for packaged beverages fuels the growth
8.4.1. Scarcity of fruit concentrates resulting in shortage of packaged juice drinks
8.5.1. Juice market is set to exhibit double-digit growth rate
8.6. Rest of the South America
8.6.1. Changing lifestyles and shift towards healthier beverages fuels the market growth
9. South America Juice. Market: Company Profiles
9.1. Pepsi Co
9.2. Coca-Cola Company
9.3. Nestle SA
9.4. Fomento Economico Mexicano SA
9.5. Parmalat Industria Lactea Venezolana C.A.
9.6. Ajeper SA
9.7. Rufino Paul Baggio SA
9.8. Brasil Kirin SA
9.9. Empresa Brasileira de Bebidas e Alimentos S/A
9.10. Sucos do Brasil S.A.
"*Financials would be provided on a best efforts basis for private companies"
10.3. Research Methodology