Sports and energy drinks includes beverages, vitamin waters or highly caffeinated drinks with additives claiming to increase energy and boost nutrition. In order to stay hydrated consumers prefer sports and energy drinks. They consume it at their leisure time, at play and also at work. These sports and energy drinks or products are available in the form of powder, liquid and tablet. Tablet and powered form products are consumed by mixing it with water. Energy shot is an emerging category in energy drink segment. These sports and energy drinks include alcoholic and non-alcoholic drinks which are facing strict regulations in few of the countries whereas gaining popularity in others. Apart from pricing, manufacturers try to differentiate their products based on packaging and ingredients.
Asia Pacific sports and energy drink market is driven by growing awareness, new and first time consumers and regular visitors to sports clubs and gyms. With the growing awareness and disposable income consumers are opting for sports and energy drinks at work, pleasure and play time. Health consciousness among consumers has made them join fitness centers and gyms who offer and recommend sports and energy drinks. Asian workforce is opting for sports and energy drinks in order to keep them active and stress free.
The report analyzes the market based on type of sports and energy drinks. It provides detailed analysis on distribution landscape and potential of various distribution channels such as retail, on trade, vending machines and others. The study also outlines the Asia Pacific food & beverage market. Country specific trends and market dynamics are also covered in the report.
Sample Companies Profiled in this Report are:
- Red Bull
- Monster Beverage Corp
- Osotspa Co
- Love Sports
1. Asia Pacific: Macroeconomic Snapshot
2. Asia Pacific Sports & Energy Drinks Market Overview
2.1. Scope of the Study
3. Executive Summary
4. Asia Pacific Sports & Energy Drinks Market : Market Landscape
4.1. Market Share Analysis
220.127.116.11. Growing awareness and disposable income to boost sales
18.104.22.168. Growing health concerns to exhibit challenges for manufacturers
22.214.171.124. Middle aged men and younger generation to drive the market
4.2. Competitive Developments
4.2.1. Product launches and Expansion- the key growth strategies
4.2.2. Companies have increased focus on sugar free and light drinks
4.2.3. Innovative packaging and listing of nutritional ingredients on it is observed
4.3. Consumer Insights
4.3.1. Middle age and young generation to increase demand of sports and energy drinks
4.3.2. Consumers to demand organic and natural ingredients in drinks
4.3.3. Sports supplements are viewed as dietary supplements by most consumers.
5. Asia Pacific Sports & Energy Drinks Market: By Product Type
5.1. Sports Drink
5.1.1. Growing awareness of Hypotonic, isotonic and hypertonic drinks to impact sales
5.1.2. Growing demand by overworked employees
5.2. Energy Drink
5.2.1. Energy shots an emerging category
5.2.2. Growing demand by consumers at leisure
5.2.3. Non Alcoholic drinks to witness tremendous growth
6. Asia Pacific Sports & Energy Drinks Market: By Distribution Channel
6.1.1. Departments stores
6.2. On Trade
6.3. Vending Machine
6.3.1. Major channel of distribution in Japan
7. Asia Pacific Sports & Energy Drinks Market: By Country
7.1.1. The rising awareness about fitness and wellness among the middle class consumers to encourage health club to offer and recommend sports and energy drink
7.2.1. Demand for sugar free and light drinks to attract consumers
7.4.1. Introduction of products such as Burn by Coca Cola resulted into tremendous growth in demand for energy drinks
8. Asia Pacific Sports & Energy Drinks Market: Company Profile
8.1. PepsiCo Inc.
8.2. Coca-Cola Co.
8.3. Red Bull
8.4. Monster Beverage Corp
8.5. Suntory Holdings
8.6. Goldwin Healthcare Pvt Ltd(Cloud 9)
8.7. Asahi Soft Drinks Co Ltd.
8.8. F & N foods Pte Ltd.
8.9. Osotspa Co
8.10. Love Sports
*More than 30 Companies are profiled in this Research Report, Complete List available on Request*
"*Financials would be provided on a best efforts basis for private companies"
9.3. Research Methodology