Multi-Screen Advertising Market By Modules 2021 | IndustryARC
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Multi-screen advertising market
Multi-Screen Advertising Market: By Modules (Advertising, Software, Products, Services and Others) By User Numbers (Smartphones, TV, Tablet, PC, Laptop) & By Geography (Global, Americas, Europe, APAC & ROW)- Forecast (2016-2021)
Report Code : ITR 0004
Published: 27 April, 2013   No. of pages: 186

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Smartphone, tablet PC, laptops/PC and television are the multi screens currently discussed in the report. They are also called the Four-screen market and as such a nascent field compared to the huge television advertisement and media industry. Consumers are using their digital devices in a variety of ways to access media and content on the internet or from their digital set top boxes.

The report describes the Multi-screen advertising market by user numbers, usage, modules, geography. High level analysis about the Multi-Screen product costs, strategies, future opportunities along with the business landscape analysis of key market players are focused in the report.

Competitive landscape for each of the product types is highlighted and market players are profiled with attributes of company overview, financial overview, business strategies, product portfolio and recent developments. Market shares of the key players for 2014 are provided. 

The prominent players profiled in the Multi-Screen Advertising Market report are 
  • Huawei, 
  • ZTE, 
  • Concurrent, 
  • aQuantive and others.
The report contains the most detailed and in-depth segmentation of the multiscreen market.
1. Executive Summary
2. Multi-Screen Market Overview
   2.1. Introduction
   2.2. Market Segmentation
   2.3. Industry Lifecycle
   2.4. Key Industry Players
3. Multi-Screen Market Dynamics
   3.1. Growth Drivers
   3.2. Market Concerns
   3.3. Market Opportunities
   3.4. Industry Pain Points
4. Multi-Screen Market Analysis
   4.1. Price Cost Analysis
   4.2. Value Chain Analysis
   4.3. Top 5 Players – Product Portfolio Analysis
   4.4. Attractiveness of the Multi-Screen Market
      4.4.1. Power of Suppliers
      4.4.2. Power of Customers
      4.4.3. Threat of New entrants
      4.4.4. Threat of Substitution
      4.4.5. Degree of Competition
   4.5. Key Market Developments
5. Multi-Screen Market by Modules
   5.1. Advertising
   5.2. Software
   5.3. Products
      5.3.1. Smartphones
      5.3.2. Tablet PCs
      5.3.3. Television
      5.3.4. Laptop/PC
   5.4. Services
      5.4.1. Video Streaming
      5.4.2. Gaming
      5.4.3. Content Sharing
      5.4.4. Others
6. Multi-Screen Advertising Market – User Numbers
   6.1. Smartphone
   6.2. Television
   6.3. Tablet PC
   6.4. Laptop/PC
7. Multi-Screen Market - Geographic Analysis
   7.1. Introduction 
   7.2. Americas
      7.2.1. North America
      7.2.2. Brazil
      7.2.3. Argentina
      7.2.4. Mexico
   7.3. Europe
      7.3.1. UK
      7.3.2. France
      7.3.3. Germany
   7.4. APAC
      7.4.1. China
      7.4.2. South Korea
      7.4.3. Japan
      7.4.4. Australia
   7.5. ROW
8. Multi-Screen Advertising Market Entropy
   8.1. New Product Launches
   8.2. M&As, Collaborations, JVs and Partnerships
9. Investment Opportunities – Analysis by Target companies/customers, Capital Investments, ROI, Payback Period and Source of Funds.
10. Company Profiles (Overview, Financials, SWOT Analysis, Developments, Product Portfolio)
   10.1. Sky Mobile
   10.2. Orange Telecom
   10.3. Google
   10.4. Microsoft
   10.5. Netflix
   10.6. Roku
   10.7. Amazon
   10.8. AT&T
   10.9. NTT DoCoMo
   10.10. Vodafone
   10.11. Verizon
   10.12. Omnicom Group
   10.13. Dentsu
   10.14. Aegis group
   10.15. Innocean Worldwide
   10.16. 365 Media
   10.17. WPP Group
   10.18. Hulu
   10.19. aQuantive
   10.20. Cramer-Krasselt
*More than 40 Companies are profiled in this Research Report, Complete List available on Request*
"*Financials would be provided on a best efforts basis for private companies"
11. Appendix
   11.1. Abbreviations
   11.2. Sources
   11.3. Research Methodology
   11.4. Bibliography
   11.5. Compilation of Expert Insights
   11.6. Disclaimer
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