Growing Traction for Nutritious Food Products Fuels the Market for Casein and Caseinates.
Consumers are highly concerned about the food they consume and demand enhanced nutrition. Nutrition industry includes sports nutrition, clinical nutrition, infant nutrition and others. Casein protein is slowly digested as compared to other animal proteins and hence used in sports nutrition products. Caseins and related products also help in weight loss due to its effect on appetite, calorie burning, and body composition. Whereas, infant nutrition products based on milk proteins have been exhibiting stronger demand in the recent years especially in China and India. Expanding retail chains and increasing preference for health processed food in these emerging economies provide huge opportunities for the market players.
Caseins and caseinates are widely recommended for infants as they complement infant growth providing essential protein content. Others nutrition applications include daily intake via milk powders and dairy products. In addition, on the go consumption of tasty nutritive products has been a trend in the recent years, which increases the scope of these ingredients in snack bars and beverages. With increasing demand from consumers for highly nutritive, the market for casein and caseinates is set to reach $5,130.5m by 2020.
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