Flourishing Nutrition Industry Fuels the Market for Whey Protein Ingredients
Whey protein products are increasingly gaining prominence in the nutrition sector. They are helpful in building and maintaining muscle mass in older adults. They are also known for supplementing infant formulas which helps in matching the protein concentration in human milk. Expanding retail chains and increasing preference for health processed food in these emerging economies provide huge opportunities for the market players. Whey protein ingredients related products also help in weight loss due to its effect on appetite, calorie burning, and body composition.
Strength training coupled with the intake of high-protein foods or protein supplements have shown to be an effective approach. Therefore, whey proteins are quite popular as a dietary supplement among athletes, martial artists and body builders. Realizing the demand for these proteins, cheese makers have been reaping benefits from the growing awareness among the consumers. Driven by the increasing health consciousness among consumers and rising availability of specialized nutritional foods, whey protein market is poised to grow at a CAGR of 9.4% during the forecast period 2016 – 2021.
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