In the past decade, due to greater access of technology to the masses, the number of fake food products in the market has increased drastically. This has created ways for local manufacturers to package their product under the false brand name of established companies. This creates a bad reputation for the company and decreases their brand value. Consumption of these fake products leads to food-borne illnesses and various side-effects. This has a lot of economic effects as well. The perceived economic impact include the losses incurred by particular industry as well as the healthcare costs due to food-borne illness. To counter these effects, major manufacturers have focused on better packaging techniques so that it is easy for the consumers to distinguish the real from the phony product.
These packaging technologies go from the very basic innovation in packaging designs to the newly introduced use of DNA in packing materials. The most commonly used methods are the use of holograms, barcodes and radio frequency identification (RFID). RFID is the most widely accepted technology in the packaging industry and accounts for almost 75% in the packaging market due to its ease of usage and low cost. This technology targets the identification of goods through a small microchip. Due to the presence of the connected microchip, they can be considered as the next generation of bar codes with added functionality.
The product manufacturers aim to verify the authenticity of the product by locating an RFID tag with specific product and reference information. This helps in providing an extra layer of security and the manufacturers would know if the product or package gets tampered with at any stage of the supply chain. Apart from these, the regional differences also play a major role in the growth of the
. Different regions have different set of regulations and recommendations to counter fake products, but due to advancements in science & technology, all major geographical regions have successfully adopted most of the packaging methods and technologies.
Browse Related Reports:
Tube Packaging Market: By
Type (Squeeze Tube, Twist Tube & Others) By Tube Material
(Metallic, Plastic, Laminated) By Tube Packaging (Laminate, Labels,
Others) By Application (Cosmetics, Pharmaceuticals, Food and Beverage
& Consumer Goods)-Forecast (2016-2021)
is a research and consulting firm that publishes more than 500 reports
annually in various industries, such as Agriculture, Automotive,
Automation & Instrumentation, Chemicals and Materials, Energy and
Power, Electronics, Food & Beverages, Information Technology, Life
sciences & Healthcare.
primarily focuses on Cutting Edge Technologies and Newer Applications
of the Market. Our Custom Research Services are designed to provide
insights on the constant flux in the global demand-supply gap of
markets. Our strong analyst team enables us to meet the client research
needs at a very quick speed with a variety of options for your business.
look forward to support the client to be able to better address
customer needs; stay ahead in the market; become the top competitor and
get real-time recommendations on business strategies and deals. Contact
us to find out how we can help you today.
Mr. Venkateshwar Reddy
Business Development Manager
Contact Sales: 1-614-588-8538 (Ext-101)Connect with us on LinkedIn - https://www.linkedin.com/company/industryarc