Casein Protein Market Growth Propelled By Sports Nutrition Companies

An increasing awareness pertaining to protein balance of casein, a high demand from sports nutrition market, a potential market for dietary supplements, rising demand for bakery and confectionery products, and innovation in casein production are some of the esteemed growth drivers that will define the market growth of casein protein according to a business intelligence report published by IndustryARC. As per the report, the casein protein market is evaluated to grow at a compound annual growth rate (CAGR) of 1.7% during the forecast period of 2018-2023. The food and beverage analyst has further estimated the market to reach a size of $5396.63 million in the year 2023. 

The report is titled, ‘Casein Protein Market: By Type (Caseins, Caseinates, Casein Hydrolysates); By Application (Food & Beverages, Industrial Applications, Nutrition, Pharmaceuticals); By Function (Emulsification, Stabilizing, Foaming) & By Geography Forecast (2018-2023).’ Food and beverage analyst at IndustryARC has used statistical information to talk about important aspects of this market including growth drivers, trends, and segmentation.

According to the report, the Americas held a massive 45% demand share of the global casein and caseinates market with United States of America dominating over other countries. By market revenue, the market size of casein in the Americas stood at $2225.3 million in the year 2018. Several factors are behind these findings but the one industry that has stood out in generating demand for casein is confectionary and bakeries industry. Cakes and pastries in the Americas highly rely on this protein for their manufacturing. With dietary trends slowly getting introduced in the world along with an inclination towards baking with minimalism or baking with healthy products, the casein market in this region has got a massive boost. Another industry that has been pivotal in acquiring demand for casein is paints and coatings market that has is driven by rising construction industry in the world.

Casein is extremely nutritious with a protein content of around 90%. It is an excellent emulsifier and binder, thus making it an ideal choice for baked goods such as puddings, whipped cream, cheesecake, and others. This has made it necessary for bakers and confectioners to purchase in order to have successful sales.

Casein is being largely solicited by sports nutrition manufacturers because of its property to move into the gastrointestinal tract extremely slowly. This enables a better sustenance of amino acids, which is why bodybuilders use casein protein before sleeping for ‘amino acid drip.’ Because of this, nutrition companies have now started including casein in milk powder for babies in order to provide them with proper growth.

Several key market players have made considerable developments in the casein protein market. According to the analyst, some of these companies are Indian Caseins Industry, Kantner Ingredients, Kerry Ingredients, Kerui Dairy Products Development Co. Ltd., Armor Proteins, AMCO Proteins, Bhole Baba Dairy Industries Ltd., Charotar Casein Company, Clarion Casein Ltd., Arla Foods AMBA, Lactoprot Deutschland GmbH, TATUA Co-operative Dairy Company Ltd., Venus Casein Products, Westland Cooperative Dairy Company, Dilac Sa De Cv, Epi Ingredients, Erie Foods International US, and FrieslandCampina.