For the past decade, there is an exponential rise in the popularity and consumption of natural foods such as avocado, coconut oil, aloe vera, and others. Customers are more inclined to the inclusion of the natural food supplements in the products they consume. So, irrelevant of the product performance and the type of end-user market, these kinds of products are becoming trendy as they are predominantly used for medicinal, herbal, remedial, and nutritional applications. One of these latest foods includes aloe vera juice. Its applications are linked to traditional usage in countries such as India, Greece, China, Rome, and Italy. The health benefits of aloe vera are ceaseless. Being loaded with a bevy of essential amino acids, minerals, antioxidants, and vitamins such as B, C, E, B-12, and folic acid, the aloe vera juice consumption facilitates and fights digestive disorders. Also, the minerals and vitamins in aloe vera juice absorb nutrients and treat anemia, inflammation and other severe conditions. Owing to its anti-bacterial and anti-microbial properties, aloe vera juice eradicates plague and soothes gingivitis and gum inflammation. This expedited medicinal and nutritional advantages of this succulent plant are gaining traction among millennials and elders simultaneously. As a result, the aloe vera juice market is rising with significant opportunities in the global marketplace.

The global Aloe Vera Juice Market size has reached a value of $1.1 billion in 2018. Furthermore, the industry avenues are growing with a notable CAGR of 10% over the forecast period 2019-2025.

Diabetes and Its Consequences – A Global Driver Augmenting the Aloe Vera Juice Market Demand

Diabetes is a chronic disease which can result in severe consequences of the body systems. Ineffective management of diabetes can result in major conditions such as kidney failure, heart attack, blindness, and stroke. In 2016, around 1.6 million deaths are directly associated with diabetes. Furthermore, in 2017, an estimated 425 million adults were living with diabetes disease. The number is projected to reach 629 million by 2045. With such severity, population around the world are looking forward to reducing and delaying the consequences of diabetes. Anti-inflammatory effect of aloe vera supports carbohydrate and lipid metabolism, which further enables to maintain blood sugar and cholesterol levels to aid normal body weight. The anti-glycemic effect of aloe vera juice is increasing its potential usage among the population, especially diabetes patients. This, in turn, is boosting the demand for aloe vera juice presence in pharmaceutical and herbal medications. As a result, the clinical effectiveness of aloe vera juice is proliferating with increasing diabetes cases around the world. 

Skincare, Hair care, and Cosmetics Industries Surging with the Dynamics of the Aloe Vera Juice Market

Skin needs nutrition of its own. Aloe vera is quite popular in the skincare and cosmetics industry as toners, facial mists, moisturizer, and hydrosols to provide hydration, anti-oxidants, and reduce redness of the skin. It has umpteen benefits and occupies a predominant place in the beauty books since ages. Aloe vera juice promotes flawless smooth skin to different skin types when used constantly. It heals and moisturizes dry and flaky skin. Application of aloe vera juice soothes irritated skin, fights acne and premature signs of aging, fades blemishes, dark circles, reduces puffiness of eyes, and many. Besides, aloe vera juice has the antiviral and antibacterial properties to treat different skin conditions such as scarring, sunburns, cold sores, psoriasis, and eczema. With these incessant benefits, aloe vera has become a part of multiple households taking different forms including skincare and cosmetics products. Secondly, aloe vera is a boon to treat hair problems and promote healthy hair. Aloe vera juice stimulates hair strength and gives a natural sheen to it while creating a protective layer over hair to preserve hydration and thereby shielding from environmental pollution. With these benefits, aloe vera is used as an ingredient in hair conditioners, shampoos, oils, and hair masks. Constant usage of aloe vera juice relieves grey hair, split ends, frizzy hair, and itchy scalp. Therefore, these dynamic prospects in the skincare, haircare, and cosmetics industry are fostering the aloe vera juice market demand around the world.

Ready to Drink Segment is The Fastest Growing While APAC Leads the Global Aloe Vera Juice Market

Based upon the product type, ready to drink is the fastest-growing segment in the global aloe vera juice market accelerating with a CAGR of 8.98% during the aforementioned period. Aloe vera is a perfectly refreshing and hydrating yet cost-effective ingredient used in the soft drinks and beverages. Aloe vera drinks have the potential to maintain natural pH around 4-5%, this gives an acidic taste that matches the citric flavors and creates a refreshing and hydrating effect on the customers when consumed. With its profound health benefits, aloe vera drinks are already popular in APAC. Its prevalence is budding in Western countries lately. Aloe vera flavored water and aloe vera soft drinks made of aloe vera extracts and natural ingredients are liked by consumers. Owing to their health benefits including improving the immune system and digestive health, aloe vera juice offers hydrating effect to body and skin. Therefore, ready to drink juices are gaining attention among fitness freaks and health-conscious consumers.

Also, beverage manufacturers are customizing these aloe vera soft drinks and juices with local flavors and trending sweeteners. These flavored aloe vera drinks already made their way into APAC as the consumers are more attracted to the localization of aloe vera ready to drink juices making the market is more prevalent in this region. Subsequently, the APAC aloe vera juice market share held the largest part of the global marketplace and occupied about 39.55% in 2018. Furthermore, aloe vera juice has traditional significance in APAC countries such as India and China. Also, individuals in this region are inclined towards herbal and botanical medications as they are easily absorbed by the body and have less aftereffects.

In traditional Chinese medicine, aloe vera juice is used to treat liver, stomach, intestinal problems owing to its anti-purgative properties. Furthermore, the healing benefits are also familiar in India since ancient times. In traditional Indian medicine, also called Ayurveda, aloe vera juice is significant amid skin care, nutritional, and medicinal applications. Besides, aloe vera juice as an ingredient in herbal and other organic foods and skincare products is growing consistently. Along with that, aloe vera cultivation is extensive in the arid tracts of India, especially along the coast of Southern India. The aloe vera plants of this region have predominant benefits and are actively considered for research activities. According to a recent research study published under the U.S. National Library of Medicine, the National Center for Biotechnology Information, aloe vera extracts from diverse climatic conditions of India, has potent antiplasmodial properties used for wound healing. Furthermore, the research supported the traditional use of aloe vera juice in the treatment of malaria as the samples are more potent to fight against the malaria parasite. As a result, studies as such help to explore the medicinal values and formulate innovative as well as potential antimalarial drugs which use aloe vera juice of Indian origin. As a result, research activities and usage in traditional medicine along with the prevalence of aloe vera based drinks in APAC are amplifying the aloe vera juice market growth.

Key Players Perspective – Aloe Vera Juice Industry

Companies such as ALO, Aloe Farms, Houssy Global, Forever Living Products, OKF, Grace Foods, ESI s.p.a., Okyalo, Simplee Aloe (Raylex LTD), and Aloe Drink for Life are occupying a dominant share in the global aloe vera juice market size. These market players are thriving to stay ahead of the game with unceasing innovations and acquisitions.  Few of them include:

·         In 2019, Raylex Brands, the owner of Simplee Aloe recently acquired UK-based Beverage Company named Wow Drinks. With this acquisition, Raylex gets a hold of cold-pressed juice portfolio of Wow Drinks. Furthermore, this acquisition strengthens Raylex mission to build a plant-based beverage portfolio which would be a blend of aloe vera, lemon, and grape juice.

·         In 2018, Simplee Aloe, a leading supplier of Aloe Vera fruit juice drinks and Aloe health supplements recently launched two low-sugar aloe vera waters in the United Kingdom. The company claims that these are the first aloe vera waters which do not contain artificial ingredients with less sugar. Furthermore, the company responded that these products are launched to suffice the demand for healthier beverages which has become a necessity rather than a luxury.

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