Australia Professional Hair Care Market Worth $312 Million By 2030: IndustryARC

Australia Professional Hair Care Market size is expected to reach $312 million by 2030 after growing at a CAGR of 2.1% during the forecast period 2024-2030, according to the latest market research report published by IndustryARC. Increased consumer demand for professional hair care products, rising demand for chemical-free haircare products, growing demand for clean hair care products, and the increasing influence of social media are driving the demand for professional haircare products in Australia finds IndustryARC in its recent report, titled “Australia Professional Hair Care Market - By Gender (Male and Female), By Products (Coloring, Straightening & Perming, Shampoo & Conditioning and Others), By Type (Organic and Synthetic), By Distribution Channels (Hypermarkets/Retail Chain, E-commerce, Salons, Pharmacy, Specialty Stores, and Others) - Opportunity Analysis & Industry Forecast, 2024-2030.

As consumers become increasingly health-conscious and environmentally aware there is a growing shift towards natural and eco-friendly haircare solutions. This trend is driven by concerns over the harmful effects of synthetic chemicals found in conventional hair products and a desire to support sustainable practices. Straand, an Australian-made natural hair care brand received a $2 million pre-seed investment deal with Unilever Ventures in January 2023. Such developments indicate that chemical-free products are in huge demand and are anticipated to drive the market.

• Male 

• Female

• Coloring 

• Straightening & Perming 

• Shampoo & Conditioners

• Others

• Organic

• Synthetic

• Hypermarkets/Retail Chain

• E-commerce

• Salons

• Pharmacy

• Specialty Stores

• Others

With rising awareness about hair health consumers are seeking shampoos and conditioners that address specific concerns such as hydration, color protection and damage repair. The professional segment caters to these needs by offering high-performance products that promise superior results, driving consumers to invest in salon-quality options. In February 2023, Coco & Eve launched a new Bond Building Pre-Shampoo Treatment for frizzy and damaged hair. Additionally, the trend towards clean and organic beauty has led to the development of shampoos and conditioners free from harmful chemicals, further boosting demand.

Internet and mass retailing has cannibalized a bit professional hair care product sales. Through sales channels such as e-commerce, professional hair care products such as shampoos and conditioners are available at discounted rates. Customers are opting for products that impart specific functionalities such as scalp care, color care, moisture rebalancing and hair repair. According to OOSGA, in Australia there were about 21.2 million active social media users in 2022 or about 83% of the addressable demographics. With such a high figure, platforms such as Instagram and Tiktok are essential in boosting sales. For instance, Bondi Boost, launched on Instagram in March 2018 and has about 700,000 followers as of July 2024. 

Competitive intensity among major players results in offering heavy promotions and steep discounts on products. Companies are creating innovative products for hair color, straightening and perming services such as ammonia and chemical free products which causes lesser damage to hair and instant products like color mousses at much cheaper price. 

There is a rising awareness of the importance of scalp health as a foundation for healthy hair. This presents an opportunity for the introduction of specialized scalp care products. Professional hair care brands can develop treatments such as scalp exfoliants, serums and masks to address issues like dandruff, sensitivity,and hair thinning. By educating consumers on the benefits of scalp care and offering targeted solutions, brands can create a new product category that drives salon use, leading to increased sales.

Rather than using multiple products, Australians prefer multi use products, as per an article from Elle magazine. Professional brands can create shampoos, conditioners, and treatments that combine multiple benefits, such as cleansing, conditioning, and color protection, in a single product. This convenience appeals to consumers looking for efficiency in their hair care routines, making multifunctional products a promising area for innovation and growth in the Australian market.

• Australia Professional Hair Care Market size and Forecast 

• Australia Professional Hair Care Market trends

• Australia Professional Hair Care Market analysis by product type

• CAGR of the market during the forecast period 2024-2030

• Value Chain analysis of key stake holders

• Detailed analysis of market drivers and opportunities during the forecast period

• Australia Professional Hair Care Market size estimation and forecast

• Analysis and predictions on end user behavior and upcoming trends 

• Competitive landscape and Vendor market analysis including offerings, developments, and financials

• Comprehensive analysis of challenges and constraints in the Australia Professional Hair Care Market

The companies profiled in the Australia Professional Hair Care Market include:

1. L'Oreal Group

2. Procter & Gamble

3. Kao Corporation

4. Henkel AG & Co. KGaA

5. Johnson & Johnson

6. Revlon Inc.

7. Unilever Ltd.

8. Muk Haircare

9. Eleven Australia

10. NAK Hair

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