The usage of honey-obtained products within the U.S. has been on a substantial rise. A critical notion for the industry is to switch from artificial sugar products and adopt ingredients or end-products which are naturally made, such as honey and by-products such as propolis, bee pollen, bee venom and other products such as royal jelly. The rising adoption of bee products is met by the utilization of modern beekeeping. Within modern-bee keeping, honeybees are raised using a mobile artificial hives system. The invention took place in 1951 and owing to the invention millions of people have jobs in modern-beekeeping facilities and apiary(ies). Moreover, the benefits of modern beekeeping will accelerate the market expansion the of U.S. Apiculture Market. Within modern beekeeping, stronger colonies are developed by beekeepers by using likes like sugar, syrup, pollen and bee feed. Lastly, modern beekeeping provides pure honey in huge quantities without destroying the honeycombs. Some of the predominant forms of honey obtained are clover honey, wildflower honey, Melipona honey and others.
U.S Apiculture Market size was valued at $647.4 Million in 2021 and is expected to grow at a CAGR of 3.7% during the forecast period of 2022-2027.
The demand
for apiculture-related products such as beeswax has been at par with the market
growth. Beeswax is produced by using the honeycomb of both honeybees and other
bees. Beeswax finds utility as input for drugs in pharmaceuticals and in the world
of cosmetics. Beeswax, both yellow and white, is employed in the production of
cosmetics as an emulsifier, stiffener and thickening. Beeswax absolute is used
as a fragrance in soaps and perfumes. Additionally, white beeswax and beeswax
pure are used to polish tablets. Economically, beeswax serves as a critical
hive output, only after honey.
Another
apiculture by-product or the primary ancillary of the market is live-bees. Live
Honey-Bees are not only incidental to the apiculture market but serve as a
critical helper for providing fertility to numerous important tree species
which provide direct and indirect sources of human food. Crop-pollination provides
a value equivalent to $15 billion to food crops consumed within the U.S. Owing
to substantial monetary contribution to the overall agro-industry, USDA is
continuing to perform research activities to increase the yield and pollination
purpose fulfillment. Further, local governments are incentivizing the living
population to grow plants and flowers which attract honey-bees and in turn
help in the pollination purpose.
However,
the market is facing considerable fiction in the last three-four years owing to
a rapid decrement in the number of managed bee colonies. As per the USA report,
beekeepers across the U.S. lost 45.5% of their managed honeybee colonies from
April 2020 to April 2021. Important facets which have led to such decline include
but are not limited to pesticide use, pathogen infestation such as varroa mites
and others, reduced foraging habitat owing to a rise in human construction
activities and stress related to repeated relocations. Lastly, beekeepers have
reported a declining treatment efficacy- which has turned out to be a major
factor in reducing the U.S. Apiculture market growth.
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U.S.
Apiculture Market Drivers
As per the
latest development, USDA announced the installation of a honeybee hive in the Vice-President’s
residence in Washington. The governmental agency has been actively voicing and
raising concerns amongst the population of the U.S. for honeybees conservation.
To support the movement, the agency encourages residents to set up hives and plant-bee-friendly flowers in gardens and yards. Moreover, the agency has asked for the
establishment of a subsidiary that will conduct long-term studies ascertaining
the causes of colony collapse and other forms of bee mortality. The subsidiary
will also aid in understanding the treatments for long-standing diseases and
help the beekeeper’s associations with bee gene banks, which in turn will allow
them to in-breed bees which are disease resistant. Furthermore, a couple of
institutions such as the University of Nevada and Michigan State University are
providing assistance to improve pollination techniques in the region, some of
which include maximizing the impact of bee-pollination services. Lastly, USDA offers a farm loan
program specifically to help farmers and ranchers start up an operation,
or to expand or maintain a family farm, often with low-interest terms. Adding working pollinators to an existing operation, or producing honey as a
specialty crop, can qualify for this type of farm expansion.
Honey can be easily substituted for ordinary sugar or as a
sweetener in baked food products such as loaves of bread and cereals where it contributes similar
attributes like color, extended shelf life, structure development and
browning. Furthermore, honey benefits from its status as a natural ingredient.
As per the Food Dive article in 2019, sales within the U.S. for honey have
soared in the past five years, while those for sugar have slumped. U.S. Sugar
sales dropped by nearly 10-12%, although holding popularity, but sales of honey
have soared nearly 50-55%. Furthermore, the trends for consumption are expected
to grow at a higher trendline. As per the USDA report in 2020, the average
growth in U.S. demand for honey from 1986-2020 is 9.7 million pounds per year.
Moreover, the higher growth in the past decade correlated with increased
consumer attention to foods that are perceived as healthier and an increase in
the demand for organic foods.
Collaboration
and Product Launch
In June
2022, Burleson’s Texas Wildflower Honey was used as an ingredient for a famous
Whiskey Brand- Garrison Brothers. The collaboration allowed for the spirit to
have subtle notes of black pepper and apricot. In August 2021, Burleson’s Honey
launched a new and innovative line called the Creamed Raw Honey. The product caters
to four different flavors each available in a 12 Oz packaging, namely- Maple,
Strawberry and Peach.
The
Major Players in this Market Include-
The major
companies in the U.S. Apiculture Market include Miller’s Honey Company, Beehive
Botanicals, Georgia Honey Farms, Burleson’s Honey, Mann Lake Bee & AG
Supply, Beeswax from Beekeepers, Bare Honey, Blue Ridge Honey Company, Heavenly
Honey Company, Walker Honey Farm, Dadant and Sons, Adee Honey Farms, Homestead
Honey Farm, Koster Keunen LLC and Olivarez Honey-Bees Inc.
Over the
years, major market players have focused on different forms of product launches
and have associated with various end-user industries such as restaurant chains
and pharmaceutical/nutraceutical companies to gain raw honey and other
apicultural inputs at a competitive price. The continuous developments along
with the government support through policies and educative policies for
beekeepers and other industry ancillaries will drive the U.S. Apiculture Market
over the forecast period of 2022-2027.
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