Market Overview:

The Smart Pills Technology Market size is estimated to reach $4.9 Billion by 2030, growing at a CAGR of 16.2% during the forecast period 2024-2030, according to a recent report published by IndustryARC, titled, “Smart Pills Technology Market – By Therapeutic Area (Gastroenterology, Oncology, Neurology, Cardiology, and Others), By Target Organ (Oral Cavity, Esophagus, Stomach, Colon, and Others), By Components (Sensors, Data Transmission Mechanism, Microprocessors, and Power Source), By Type (Capsule Endoscopy Devices, Gas Sensing Pills, Medication Monitoring Pills, Electrochemical Sensing Pills, and Others), By Application (Gastrointestinal Diagnostics, Drug Delivery, Patient Monitoring, and Others), By End-User (Hospitals, Diagnostic Centers, Ambulatory Surgical Centers, Research Institutes, and Others), By Geography - Global Opportunity Analysis & Industry Forecast, 2024-2030”

The rising prevalence of gastrointestinal diseases is increasing the demand for Smart Pills Technology due to the need for accurate diagnostics. The growing demand for minimally invasive procedures is driving the growth of the smart pills market. Additionally, advancements in sensors and imaging enhance smart pill capabilities improving diagnosis. The aging population fuels demand for frequent monitoring, while remote patient monitoring boosts adoption by enabling real-time health data. Advancements in drug delivery systems further drive the market through improved targeted treatments. 

North America Dominated the Market in 2023:

North America accounted for the largest share of 35% of the Smart Pills Technology Market in 2023. Smart Pills Market is dominated by North America because of the advancement in the technology and research. According to the U.S. Centers for Medicare & Medicaid Services (CMS), over the 2023-2032 period, National Health Expenditure (NHE) was projected to grow by an average of 5.6% annually, increasing its share of GDP from 17.3% in 2022 to 19.7% in 2032. Furthermore, the U.S. Congressional Budget Office predicts that rising federal healthcare spending, such as in programs like Medicare and Medicaid, which are expected to cost $858 billion and $607 billion, respectively, in 2024, are driving the adoption of innovative healthcare technologies like smart pills. North America is in a leading position in the global smart pills market, confirmed by these factors, and supported by strong research institutions and substantial government funding.

Smart Pills Technology Market: Key Takeaways

Advanced Imaging Technologies Driving growth in the Smart Pills Technology Market

Advancements in sensor and imaging technologies are major drivers in the Smart Pills Technology Market, as they enable more precise and efficient diagnostics, particularly in complex areas like the small bowel. For example, the NaviCam SB system by AnX Robotica stands out due to its ProScan AI-Assisted Reading Tool, which leverages deep learning and machine learning to identify abnormalities in the small bowel. This technology significantly enhances the efficiency of diagnostic procedures by differentiating normal mucosa from abnormal lesions, assisting clinicians in study reviews. In a study published in Gastroenterology, ProScan was trained on over 150,000 images from 1,970 patients. The deep learning model, based on Convolutional Neural Networks (CNN), achieved a sensitivity of 99.88% in per-patient analysis and 99.90% in per-lesion analysis, compared to conventional methods. Such high sensitivity highlights the effectiveness of advanced imaging technologies, making them a key driver in the adoption of smart pills for accurate and minimally invasive diagnostics, further expanding the market's potential.

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Rising Prevalence of Gastrointestinal Diseases:

A major driver in the Smart Pills Technology Market is the rising incidence of gastrointestinal (GI) cancers as these devices provide non-invasive, real-time diagnostic solutions. The study published by Gastro Journals in November 2023 states that GI cancers are responsible for 27% of new cancer cases as well as 37% of cancer-related deaths worldwide. The study also shows a concerning upswing in GI cancers, including gastric, pancreatic, and colorectal cancer, among adults under age 50. The demand for advanced diagnostic tools is driven by this upward trend, as alcohol consumption is also identified as a major risk factor for cancers such as oesophageal, liver, and colorectal cancer. Smart pills, which are capable of collecting in-depth health data and images from the gastrointestinal tract, are turning into a pivotal device for early cancer detection and treatment, propelling the smart pills technology market. 

Scope of the Report: 

      Report Metric

                            Details

Base Year Considered

2023

Forecast Period

2024–2030

CAGR

16.2%

Market Size in 2030

$4.9 Billion

Segments Covered

By Therapeutic Area, By Target Organ, By Components, By Type, By Application, By End-User and By Geography.

 


Geographies Covered

North America (U.S., Canada and Mexico), Europe (Germany, France, UK, Italy, Spain, Russia and Rest of Europe), Asia-Pacific (China, Japan, South Korea, India, Australia & New Zealand and Rest of Asia-Pacific), South America (Brazil, Argentina, Chile, Colombia and Rest of South America), Rest of the World (Middle East and Africa).



Key Market Players

  1. Medtronic

  2.  CapsoVision

  3. Olympus Corporation

  4. IntroMedic

  5. Chongqing Jinshan Science & Technology (Group) Co., Ltd

  6. Check-Cap

  7. Otsuka Pharmaceutical

  8. SmartTab

  9. RF Co., Ltd.

  10. AnX Robotica Corporation

Recent Developments:

  • In October 2024, NHS Scotland extended its approximately $4.8 million contract with Medtronic for a colon capsule endoscopy managed service. The extensio, allows Medtronic to complete the final funded procedures. The service aims to improve patient outcomes, reduce hospital-based colonoscopy procedures, and includes patient preparation, delivery, support with capsule ingestion and video analysis.
  • In May 2024, Medtronic announced that it received FDA clearance for its next-generation PillCam Genius SB capsule endoscopy kit. This technology, used for over 20 years, allows remote endoscopy procedures. Providers guide patients through the process via telehealth, with the PillCam delivered directly to them.
  • In January 2024, AnX Robotica announced that the US Food and Drug Administration (FDA) granted clearance for its AI-assisted reading tool to support small bowel capsule endoscopy. NaviCam ProScan became the first AI-assisted tool for adult patients suspected of having gastrointestinal bleeding, a symptom of various digestive tract disorders like peptic ulcers and haemorrhoids.
Smart Pills Technology Market: Competitive Landscape

Key companies profiled in the Smart Pills Technology Market are Medtronic, CapsoVision, Olympus Corporation, IntroMedic, Chongqing Jinshan Science & Technology (Group) Co., Ltd, Check-Cap, Otsuka Pharmaceutical, SmartTab, RF Co., Ltd., AnX Robotica Corporation and others.

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Constipation Treatment Market- Constipation Treatment Market is projected to reach $15.72 billion by 2030 at a CAGR of 6.0% during the forecast period 2024-2030. driven by increasing prevalence of gastrointestinal disorders and the growing demand for effective treatment options.

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