Market Overview:
The Customer Relationship Management (CRM) Market size is estimated to reach $105.91 billion by 2030, growing at a CAGR of 7.74% during the forecast period 2023-2030, according to a recent report published by IndustryARC, titled, “Customer Relationship Management (CRM) Market – By Offering Type (Solutions (Social Monitoring and Social Listening, Social Mapping, Social Middleware, Social Management, Social Measurement), Services), By Deployment (Cloud, On Premises), By Organization Size (mall Enterprises, Medium Enterprises, Large Enterprises), By Application (Customer Service and Support, Marketing, Sales, Other), By End-User (Academia and Government, Consumer Goods and Retail, Healthcare, Oil and Gas, Telecom and It and others), By Geography - Global Opportunity Analysis & Industry Forecast, 2023-2030” The Customer Relationship Management (CRM) market is anticipated to be significantly impacted by the growing Bring Your Own Device (BYOD) trend and The growing trend of integrating Artificial Intelligence are fueling the growth of the Customer Relationship Management (CRM) industry during the forecast period.
North America Dominated the Market in 2023:
In 2023, North America led the market with a share of approximately 44%. This growth can be attributed to the increasing adoption of emerging technologies such as machine learning and industrial automation, along with a significant shift toward digital transformation across industries. North America has become a hub for various sectors, including healthcare, information technology, telecommunications, and energy and utilities. These industries require robust customer relationship management (CRM) software due to their large customer bases. In the United States, there is a growing demand for CRM solutions among small and medium-sized businesses (SMBs). These businesses are leveraging CRM software to gain valuable insights into their operations, with many opting for Software-as-a-Service (SaaS) and on-demand CRM modules as part of their growth strategies.
Customer Relationship Management (CRM) Market: Key Takeaways
The Customer Relationship Management (CRM) market is anticipated to be significantly impacted by the growing Bring Your Own Device (BYOD) trend and the increasing adoption of virtualization technologies by organizations:
Enterprise mobility has transformed traditional corporate procedures, with the BYOD (Bring Your Own Device) movement gaining significant traction in business environments due to rapid advancements in mobile computing. As BYOD adoption increases, businesses are compelled to optimize device management and operations to enhance the overall user experience. This shift has also spurred the development of end-user computing solutions, empowering employees to use and create solutions without the need to navigate complex IT controls. According to Frost & Sullivan, 78.48% of U.S. organizations have implemented BYOD policies since 2018. Additionally, CISCO reports that BYOD generates an average value of $350 per mobile employee annually, with organizations reaping an estimated benefit of $300 to $1300 per year per employee.
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The growing trend of integrating Artificial Intelligence is driving market growth.
Businesses are increasingly seeking advanced CRM software with AI capabilities. These CRM systems serve as data aggregation tools, enabling organizations to collect, store, manage, and streamline interactions more efficiently. By automating client engagement and improving management processes, businesses can foster long-term customer relationships. As the volume of data generated daily continues to grow, organizational needs have evolved. Companies now require CRM technology that can extract, analyze, and interpret data in real time, empowering them to make quick, data-driven decisions.
Scope of the Report:
Recent Developments:
• In March 2022, HubSpot announced a partnership with the alternative financing platform Pipe, granting the company access to USD 100 million in fee-free funding for HubSpot's startup customers. This collaboration allowed startups to leverage HubSpot's CRM platform for business growth while also securing capital from Pipe to fuel their expansion.
Customer Relationship Management (CRM) Market: Competitive Landscape
Key companies profiled in the Customer Relationship Management (CRM) Market are Salesforce Inc, Microsoft Corporation, SAP SE, Oracle Corporation,ADOBE INC, Sugar CRM Inc, Zoho Corporation Pvt. Ltd, Copper CRM, Inc, Insightly Inc, HubSpot and others.
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