The Account Based Marketing (ABM) Market is to Touch $3.9 Billion by 2030; data-driven targeting and personalized outreach propels market growth.

Market Overview:

The Account Based Marketing (ABM) Market size is estimated to reach $3.9 billion by 2030, growing at a CAGR of 14.9% during the forecast period 2024-2030, according to a recent report published by IndustryARC, titled, “Account Based Marketing (ABM) Market – By Account Type (Strategic ABM, ABM Lite, Programmatic ABM, By Component (Tools, Services (Managed Services, Professional Services, Consulting Services, Support and Maintenance Services)), By Deployment Model (On-Premises, Cloud), By Organization Size (Large Enterprises, Small and Medium-Sized Enterprises, By Industry Vertical (Retail & Ecommerce, Government & Public Sector, Healthcare & Life Sciences, Automotive & Manufacturing), By Geography - Global Opportunity Analysis & Industry Forecast, 2024-2030”

Advanced analytics and AI-driven platforms are fueling the growth of the Account Based Marketing (ABM) industry during the forecast period.

North America Dominated the Market in 2023:

In 2023, North America dominated the Account-Based Marketing (ABM) market due to its strong technology infrastructure and early adoption of innovative marketing strategies. Key industries such as technology, finance, and healthcare heavily invest in ABM solutions to enhance client acquisition and retention. The region’s focus on data-driven marketing and personalized customer experiences, alongside increased spending on automation tools, has driven significant market expansion. Moreover, the presence of major ABM vendors, particularly in the U.S., and a mature digital marketing ecosystem have provided a solid foundation for growth. North America’s robust regulatory environment, encouraging data privacy and compliance, further strengthens confidence in ABM strategies, enabling companies to refine targeting and personalization while meeting stringent industry standards.

Account Based Marketing (ABM) Market: Key Takeaways

Personalization Demand Across Industries:

Businesses are increasingly seeking highly personalized marketing strategies to effectively target key accounts, making Account-Based Marketing (ABM) a crucial tool in today’s competitive landscape. ABM allows companies to craft tailored content and messaging specifically for high-value customers, improving engagement and driving meaningful conversions. As industries such as technology, financial services, and healthcare continue to expand, the need for more precise and impactful marketing solutions becomes even more critical. These industries rely heavily on personalized outreach to foster stronger relationships with key decision-makers, enhancing customer loyalty and lifetime value. With personalization becoming a central focus of marketing strategies, the demand for ABM is expected to grow, as it enables businesses to create highly relevant and engaging customer experiences that ultimately boost their bottom line.

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Rise in Data-Driven Marketing:

Advancements in data analytics and AI-driven tools have revolutionized how businesses target key accounts, optimize marketing campaigns, and monitor performance in real-time. The ability to harness big data for in-depth customer behavior analysis allows marketers to create more accurate and insightful ABM strategies. This shift towards data-driven marketing is not only helping companies to identify high-value accounts more effectively, but also enabling them to track and refine campaigns for better outcomes. By leveraging predictive analytics, businesses can forecast customer needs and preferences, allowing for more informed decision-making. This growing reliance on data-driven insights is pushing the adoption of ABM across various sectors, as companies aim to maximize their return on marketing investments through smarter, more focused strategies.

Scope of the Report:

Recent Developments:

• In December 2023, Expandi Group launched an enhanced version of its B2B ABM platform, Jabmo. The update features full integration of a comprehensive IP-based account tracker and access to advanced intent-data analytics, empowering businesses to refine marketing strategies and accelerate pipeline development across Europe and the US.
• In November 2023, Intellimize launched AI-powered Account Based Marketing (ABX) experiences, enhancing 1:1 personalization for B2B marketers. With new tools and integrations with platforms like Demandbase and 6sense, brands can deliver tailored experiences, streamline messaging, and boost conversion rates, setting the stage for a successful 2024 marketing strategy.

Account Based Marketing (ABM) Market: Competitive Landscape

Key companies profiled in the Account Based Marketing (ABM) Market are Adaptive Intelligence, Jabmo, Demandbase, Triblio, Insideview, Celsius GKK, Engagio, Drift, SourceMedia, Terminus, Radius Intelligence, 6Sense, Evergage, Act On Software, Hubspot and others.