The Germany Pet Food Market to reach $6.1 Billion by 2030; the increasing desire for companionship, demand for premium and specialized pet food, shift towards healthier pet food options, pet humanization and innovations in pet food formulations and f

The Germany Pet Food Market size is estimated to reach $6.1 Billion by 2030, growing at a CAGR of 4.1% during the forecast period 2024-2030, according to a recent report published by IndustryARC, titled, “Germany Pet Food Market– By Animal Type (Dogs, Cats, Fish, Birds and Others), By Ingredient (Cereals, Fruits & Vegetables, Proteins, Fats and Additives), By Source (Conventional and Organic), By Food Type (Semi-moist Foods, Kibble, Canned Food, Veterinary Food, Nutritional Food and Others), By Packaging (Bags, Cans, Pouches, Boxes/Cartons, Bottles and Jars, Tubs and Others) and By Distribution Channel (Online and Offline) Opportunity Analysis & Industry Forecast, 2024-2030.”

The increasing desire for companionship in Germany is the primary factor driving the pet food market in the country. Additionally, the demand for premium and specialized pet food, shift towards healthier pet food options and pet humanization are driving the market. Moreover, the innovations in pet food formulations and flavors boosts the pet food market in Germany.

In terms of animal type, cats accounted for the largest share of 35% of the Germany Pet Food Market in 2023 driven by the high rate of cat ownership in the country. Cats have become popular pets due to their adaptability to smaller living spaces making them ideal for apartment dwellers and city residents. Additionally, the cat food segment is benefitting from the growing demand for premium and specialized diets such as grain-free, organic and high-protein options tailored to feline health needs. In November 2023, The Better Cat, a German pet food company, launched with a goal to create sustainable, cat-tailored products formulated with premium nutritional value. The company’s products are currently developed in Germany by The Better Cat’s team of veterinary nutritionists and produced at a facility in France. The formulas are available on a subscription basis or through individual purchases in the European Union via The Better Cat’s e-commerce platform.

Innovation in pet food formulas and flavors is a major driver of growth in the Canadian pet food market. As consumers look for variety and high-quality options manufacturers are responding by introducing new flavors, unique textures and ingredient combinations. This includes functional foods with added health benefits, limited-ingredient diets for sensitivities and exotic flavors to appeal to pets' diverse tastes. In April 2024, MicroHarvest, a German biotech startup specializing in alternative protein ingredients, partnered with VEGDOG, an animal-free pet food producer, to develop a microbial protein dog treat. According to the companies, the treat represents the first of its kind for the dog food market in Europe. The market has also seen innovations in formulating age-specific and breed-specific diets as well as adding probiotics and antioxidants for health support. This drive for innovation meets consumer demand for diversity and enhances brand loyalty as pet owners seek tailored nutrition solutions.

The increasing need for companionship especially among Germany's aging population and single households is driving pet ownership and consequently, the pet food market. As per the Central Association of Zoological Specialist Companies (ZZF), those over the age of 60 represent the largest demographics of German pet owners at 25%, followed by 22% who are between the ages of 50 to 59. Pets provide emotional support, reduce loneliness and improve mental health making them indispensable companions. This trend was further accelerated by lifestyle changes during the COVID-19 pandemic which saw a surge in pet adoptions. The desire to provide the best care for these companions has spurred demand for high-quality, nutritious pet food. According to a DCMN Survey, of 1046 German pet owners, conducted between June-August 2024, despite economic uncertainties, the pet industry continues to enjoy strong consumer loyalty. 35% of pet owners plan to spend even more on their beloved companions. This reflects the enduring bond between pets and their owners. While 45% intend to keep their spending steady. Manufacturers are responding by offering premium, personalized and health-focused products. The emphasis on companionship also fosters loyalty among pet owners ensuring consistent spending on pet-related needs. 

• In May 2024, VAFO Group announced its acquisition of Allco Tiernahrung, a family-owned German manufacturer of high-quality pet foods, creating VAFO.de. According to VAFO, the acquisition represents a major milestone for both companies.

• In April 2024, German premium pet food producer The Nutriment Company acquired Scottish raw dog food maker Totally Natural Pet Products (TNPP). According to The Nutriment Company, the acquisition represents a strategic expansion of its premium, natural pet food portfolio. The deal is also expected to bolster the brand’s presence in Central Europe.

• In February 2024, Westfleisch, Germany’s second largest meat marketer, announced its acquisition of The Petfood Company GmbH, further expanding into the pet food industry.

Key companies profiled in the Germany Pet Food Market are Mars Petcare, Nestlé Purina PetCare, General Mills Germany, Heristo AG, Deuerer, Bewital Petfood GmbH & Co. KG, Rondo Food, Gimborn, Vitakraft Pet Care GmbH & Co., Josera Petfood and others.

Pet Food Packaging Market– Pet Food Packaging Market Size is forecast to reach $15742.9 Million by 2030, at a CAGR of 4.50% during forecast period 2024-2030. The key factors driving the growth of pet food packaging market include increasing affection for pets leading to higher pet adoption, high pet owners' income levels, changing lifestyles, demand for simplicity and convenience in packaging, and the growing trend of humanization of pets.

Pet Food Ingredient Market –Pet Food Ingredient Market size is forecast to reach $53.7 Bn by 2025, growing at a CAGR of 6.72% during the forecast period 2020-2025 owing to the increasing number of pets.

Pet Food Processing Market - Pet Food Processing Market size is valued at $ 3.81Bn in 2019 and is anticipated to grow at a CAGR of 4.1% during the forecast period 2020-2025 attributed to the increase in awareness regarding consumption of natural and organic pet food products.

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Mr. Venkat Reddy

IndustryARC

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