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According to the latest market research report on the M-Commerce Market, published by IndustryARC, M-Billing is estimated to experience the fastest CAGR of 9.30% during the forecast period of 2025-2030. The growth of M-billing in the M-commerce market is driven by its convenience, accessibility, and alignment with mobile-first economies. As smartphones become ubiquitous, M-billing enables users to make seamless purchases by charging transactions directly to their mobile accounts or prepaid balances. Its simplicity appeals to both tech-savvy and unbanked populations, particularly in developing regions where traditional banking services are limited. Furthermore, its integration with app stores, digital content platforms, and subscription services makes it a preferred payment method for mobile users.
The M-Commerce Market research report is segmented By Transaction Type: M Ticketing/MBooking, M-Banking/M-Retailing, M-Billing, Others; By Payment Mode: NFC, Premium SMS, Wireless Application Protocol, USSD, Others; By User Type: Smart Device Users, Feature Phone Users; By Geography: North America, Europe, APAC, and RoW, which provides a comprehensive analysis of the global market & industry forecast (2025 - 2030).
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North America Anticipated to Show the Fastest Growth in the Market:
The widespread adoption of smartphones in North America serves as a significant driver for the e-commerce market. With a substantial portion of the population owning smartphones, consumers increasingly utilize these devices for shopping and transactions. Notably, time spent on smartphones among American adults has increased dramatically, growing from 3 hours and 1.1 minutes in 2019 to an estimated 3 hours and 54.8 minutes in 2024—nearly an additional hour of usage. This surge in smartphone engagement highlights the growing reliance on mobile devices for various activities, including commerce, and underscores the potential for further growth in the M-commerce sector.
M-Commerce Market 2025-2030: Scope of the Report
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Get Access to the Full Research Report: https://www.industryarc.com/Research/M-Commerce-Market-Research-501098
M-Commerce Market Report – Key Takeaways:
• Mobile Banking Leadership
The Chase Digital Banking Attitudes Study 2024 reveals that 78% of users engage with mobile banking apps weekly, emphasizing the shift toward mobile-first financial solutions. Mobile banking has surpassed traditional and web-based methods, becoming the top choice for millions globally.
• Rising Smartphone Adoption
The growing global penetration of smartphones continues to drive M-commerce, with consumers increasingly relying on their devices for shopping, payments, and financial services. According to the International Telecommunication Union, 88% of the population aged 10 and over owned a mobile phone in 2022, highlighting the widespread adoption of mobile devices across North America. This high level of mobile phone ownership directly contributes to the growth of the M-Commerce market, as more consumers have access to mobile platforms for online shopping, making it easier for businesses to reach a larger, tech-savvy audience.
• Internet Connectivity
The rollout of 4G and 5G networks enhances browsing speeds, reducing cart abandonment due to slow loading times. For instance, The UK government’s 5G rollout by 2030 will fuel mobile commerce (M-commerce) growth by providing faster speeds, better connectivity, and greater access across urban and rural areas. With £100 million for research and £40 million for tech adoption, innovations like AI-powered shopping, mobile payments, and social commerce will thrive. This will enhance the shopping experience, increase accessibility, and drive higher consumer engagement, accelerating the UK’s M-commerce market.
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Key Opportunity Analysis:
• Advancement of Augmented Reality Technology
The development of Augmented Reality (AR) technology opens novel perspectives for customer interactions with products. The proliferation of AR-enabled smartphones and wearables supports the integration of AR in M-Commerce. As hardware becomes more accessible, more consumers can engage with AR-driven shopping. AR enables businesses to create premium, exclusive shopping experiences for mobile users, opening opportunities for upselling and cross-selling products. Virtual try-ons and AR previews reduce the need for physical trials, cutting down on unnecessary purchases and waste, and aligning with sustainability trends. AR technology is enhancing user experiences and bridging the gap between physical and digital shopping environments. AR’s ability to simulate real-world experiences on mobile devices leads to faster and more confident purchase decisions.
Furthermore, the integration of AI and IoT technologies is projected to improve the functionality of AR mobile apps, making them more interactive, intuitive, and engaging. The combination of AR and AI technology can provide tailored experiences that adapt to each user's specific wants and preferences, resulting in larger numbers of satisfied clients. With advancements in AR capabilities in mobile devices, more users are exploring AR-based shopping, expanding the potential customer base for M-Commerce platforms.
• Personalization and Improved Customer Engagement
M-Commerce enhances interaction between businesses and customers through features such as notifications, social sharing, and feedback mechanisms. These tools drive engagement, strengthen brand loyalty, and encourage repeat purchases. Mobile devices also offer businesses valuable insights into user preferences, behaviors, and locations. By utilizing this data, businesses can implement personalized marketing strategies to boost customer engagement. Customizing offers and promotions to align with individual preferences helps businesses build stronger customer relationships and foster loyalty.
According to a Salesforce poll, personalized social media ads result in 10% greater conversion rates, while personalized customer support improves efficiency by 15%, highlighting the practical benefits of targeted engagement techniques. It is anticipated that the sophisticated personalization algorithms will increase the precision of suggestions and personalization, further simplifying mobile purchasing and contributing to the expansion of the M-Commerce industry.
• Increasing Prevalence of Cross-border Transactions
The increasing prevalence of cross-border transactions presents a significant opportunity for the growth of the M-Commerce market. Globalization and advancements in digital technology have made it easier for businesses to connect with international customers. Cross-border M-Commerce allows retailers to tap into new markets, expanding their customer base beyond domestic boundaries.
Mobile payment platforms like PayPal and Alipay have revolutionized cross-border commerce by offering secure, fast, and user-friendly solutions for international transactions. PayPal, for instance, supports payments in over 200 countries and regions, making it a trusted option for businesses looking to scale globally. Its secure processing and seamless integration with online platforms enhance customer confidence and simplify international trade. Similarly, Alipay, a dominant platform in China, facilitates cross-border transactions for millions of users, enabling global merchants to tap into the lucrative Chinese market.
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The Report also Covers the Following Areas:
• M-Commerce Market Size and Forecast
• M-Commerce Market Trends
• M-Commerce Market Analysis by Type
M-Commerce Market 2024-2030: Key Highlights
• CAGR of the market during the forecast period 2025-2030
• Value Chain analysis of key stakeholders
• Detailed analysis of market drivers and opportunities during the forecast period
• M-Commerce market size estimation and forecast
• Analysis and predictions on end users’ behavior and upcoming trends
• Competitive landscape and Vendor market analysis including offerings, developments, and financials
• Comprehensive analysis of challenges and constraints in the M-Commerce market
Covid and Ukrainian Crisis Impact:
• The COVID-19 pandemic has caused significant disruptions in global supply chains which has impacted the availability and cost of raw materials as well as the transportation of finished products. This has resulted in increased lead times, reduced production, and higher costs. Additionally, the pandemic has caused delays in investment in new capacity and infrastructure which could impact the long-term supply and demand dynamics in the Market.
• The Ukraine and Russia conflict led to an increase in prices and a reduction in production which further led to a shortage of M-Commerce. Many companies have shut business in Russia; temporarily shutting down their plants in Ukraine. Additionally, the crisis in Ukraine has also led to a reduction in investments in the M-Commerce Market as companies are hesitant to invest in a region that is facing political and economic instability. This could impact the long-term supply and demand dynamics of the Market.
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List of Top Companies in the M-Commerce Market:
In 2024, the market of M-Commerce Market is highly concentrated as the majority share is held by the leading M-Commerce providers The key companies profiled are listed below:
1. American Express
2. Apple
3. Google Inc
4. Visa
5. Amazon
6. Paypal
7. Mastercard
8. Thales Group (Gemalto NV)
9. IBM Corporation
10. SAP SE
11. JCB
12. Telefonaktiebolaget LM Ericsson
13. Venmo
14. eBay Inc.
15. GPShopper
Related Reports:
Mobile Payments Market- Mobile Payments Market is projected to grow at a CAGR of 31.62% by 2030. The mobile payments market is growing due to the widespread adoption of smartphones, increasing trust in digital transactions, and advancements in secure payment technologies like biometric authentication and tokenization. Governments and businesses promoting cashless economies also contribute to its expansion.
Mobile Money Market- Mobile Money Market is projected to grow at an estimated CAGR of 15% by 2030. The mobile money market is expanding as it provides financial inclusion to unbanked populations, particularly in developing regions. Convenience, real-time transactions, and support for peer-to-peer transfers, bill payments, and remittances make mobile money a preferred choice.
E-Commerce Market- E-Commerce Market is projected to grow at an estimated CAGR of 7.5% by 2030. The e-commerce market continues to grow due to consumer preference for convenience, competitive pricing, and a broad range of products. Innovations like same-day delivery, personalized recommendations, and the integration of mobile shopping apps have further fueled this growth.
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