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According to the latest market research report on the Thailand Functional Foods Market, published by IndustryARC, functional beverages held the largest market share. The rising demand for functional beverages is largely fueled by consumers' perception of their health benefits and increased store availability. As individuals become more health-conscious and lead hectic lifestyles, they seek convenient, on-the-go options that provide nutritional value.
The Thailand Functional Foods Market research report is segmented by product (Functional Beverages, Meal Replacement Foods, Oral Beauty Foods, Functional Foods, and Others), which provides a comprehensive analysis of the market & industry forecast (2024 - 2032).
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Oral Beauty Foods Anticipated to Show the Fastest Growth in the Market:
Oral beauty foods are estimated to be the fastest-growing segment in the functional foods market in Thailand. Thai consumers are becoming more health-conscious, recognizing the importance of oral health for overall well-being. This trend has increased the demand for products that support oral hygiene and beauty. According to the WHO, 27% of people over five in Thailand have untreated cavities, highlighting the urgent need for better oral health solutions. This has led to growth in the Oral Beauty Food Market, with consumers seeking functional foods enriched with essential nutrients. Moreover, Gen Z and millennials, who prioritize their appearance and social status, are significantly increasing the demand for oral beauty products.
Thailand Functional Foods Market 2024 - 2032: Scope of the Report
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Thailand Functional Foods Market Report – Key Takeaways:
• Functional Beverages are leading the Market
The rising demand for functional drinks is largely fueled by consumers' perception of their health benefits and increased availability in stores. Beauty benefits are also important to Thai consumers, leading manufacturers to combine beauty-enhancing functionalities—like skin rejuvenation and brightening—with health benefits such as improved immunity. Additionally, there's a strong preference for traditional remedies, with local herbs like ginger and lemongrass being popular in immunity-boosting drinks. Kombucha has gained international popularity for its numerous claimed benefits, including digestive health and immune support. In September 2022, Coca-Cola Thailand launched Sprite Lemon+, a sugar-free lemon drink enriched with a high level of vitamin B3.
• Aging Population Fuels Growing Demand for Health-Supporting Functional Foods in Thailand
With the elderly population in Thailand projected to reach 20.4 million by 2040, accounting for 31.3% of the total population, the demand for health-supporting and disease-preventing food products is expected to rise significantly. This demographic shift started in 2021 with 13.8 million elderly individuals (20% of the population), highlighting the need for functional foods that support health and disease prevention. Elderly consumers and their caregivers are increasingly aware of the benefits of functional foods in managing chronic conditions and improving quality of life, driving higher adoption rates.
• Increased Presence of Functional Food Products in Retail Locations
From 2019 to 2021, the number of retail outlets expanded significantly, with hypermarkets increasing from 368 to 391, supermarkets from 478 to 480, and convenience stores from 15,397 to 17,002. This expansion has made functional foods more accessible to a broader population. For instance, QminC is retailed at more than 2,100 branches of Tesco Lotus hypermarkets and supermarkets, and over 10,000 branches of 7-Eleven, as well as at other grocery stores. Also, Grocery retailers have quickly launched or expanded their e-commerce operations to meet the demand for online shopping. Shopee Thailand and Lazada Thailand are the strong contenders for online functional food sales in Thailand.
• Growing Prevalence of Diabetes is supporting Market Growth
Functional foods are vital in managing diabetes mellitus by offering health benefits such as antioxidant, anti-inflammatory, and insulin sensitivity effects. They are crucial for both preventing and treating diabetes, effectively helping to lower blood sugar levels. In 2022, the Department of Disease Control (DDC) reported that the total number of diabetic patients has doubled from 150,000 in 2021, pushing the total number of diabetes patients in Thailand to 3.3 million. This rise in diabetes significantly drives the growth of the functional food market, increasing the demand for products that assist in managing blood sugar levels and promoting overall health.
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Key Opportunity Analysis:
Thailand's Functional Food Industry is Strengthening by Strategic BOI Policies
The functional food industry in Thailand is driven by significant support from the BOI, which includes an 8-year CIT exemption for the production of functional and medical foods, as well as food supplements. Additionally, the industry benefits from a 50% reduction in corporate income tax for five years, extendable for another five years, and import duty exemptions for raw materials, machinery, and equipment. Land ownership licenses are also provided. Furthermore, the BOI actively promotes R&D to foster innovation and enhance global competitiveness. With around 17% of Thai food researchers specializing in functional foods, these incentives collectively drive the growth and development of Thailand's functional food sector.
Increasing Innovation in Nutrient-Enriched Dairy Products
There is a strong demand for dairy products that offer added nutritional benefits, such as probiotics and vitamins. In 2021, the Dairy Farming Promotion Organization of Thailand launched Chew-D, the first ambient yogurt drink with chewable chunks, illustrating the growth potential of the functional foods market driven by customer interest in healthier options.. Companies are continually innovating with advanced ingredients to meet the needs of health-conscious consumers, especially as Thailand's population ages. For instance, CP-Meiji Thailand launched Pro-C in 2021, a shot-format yogurt drink fortified with health-boosting nutrients aimed at enhancing immune function.
Growing Importance of Weight Management
There is an increasing awareness among Thai consumers about the importance of managing weight through balanced nutrition rather than extreme dieting. The obesity rate in Thailand is on the rise, with a 2022 study revealing that the prevalence of overweight and obesity reached 47.8%, up from 34.7% in 2016. Meal replacement products offer a convenient way to ensure nutritional needs are met while controlling calorie intake. For instance, Suntory Beverage & Food Thailand Co., Ltd. has introduced a new line of meal replacement products aimed at helping Thai consumers achieve weight loss through nutritional balance.
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The Report also Covers the Following Areas:
• Thailand Functional Foods Market Size and Forecast
• Thailand Functional Foods Market Trends
• Thailand Functional Foods Market Analysis by Type
Thailand Functional Foods Market 2024-2032: Key Highlights
• CAGR of the market during the forecast period 2025 - 2032
• Value Chain analysis of key stakeholders
• Detailed analysis of market drivers and opportunities during the forecast period
• Thailand Functional Foods market size estimation and forecast
• Analysis and predictions on end users’ behavior and upcoming trends
• Competitive landscape and Vendor market analysis including offerings, developments, and financials
• Comprehensive analysis of challenges and constraints in the Thailand Functional Foods Market
Covid and Ukrainian Crisis Impact:
• The COVID-19 pandemic has caused significant disruptions in global supply chains which has impacted the availability and cost of raw materials as well as the transportation of finished products. This has resulted in increased lead times, reduced production, and higher costs. Additionally, the pandemic has caused delays in investment in new capacity and infrastructure which could impact the long-term supply and demand dynamics in the market.
• The Ukraine and Russia conflict led to an increase in prices and reduction in production which further led to a shortage of Thailand functional foods. Many companies have shut business in Russia; temporarily shutting down their plants in Ukraine. Additionally, the crisis in Ukraine has also led to a reduction in investments in the Thailand unctional foods market as companies are hesitant to invest in a region that is facing political and economic instability. This could impact the long-term supply and demand dynamics of the market.
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List of Top Companies in the Thailand Functional Foods Market:
The Thailand Functional Foods Market is concentrated as the majority share is held by the leading Thailand Functional Foods providers. The key companies profiled are listed below:
• House Osotspa Foods Co.Ltd
• TC Pharmaceutical
• Carabao Tawandang Co.,Ltd.
• Amway
• Tera Food & Beverage Company Limited
• Doikham
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