Superfoods Trend Disrupting Organic Fruits and Vegetables Market

A research published by JAMA Medicine popularized the idea of eating organic produce to reduce cancer risk by 25% in adults, 43% reduced the risk of postmenopausal breast cancer, 76% lower chances of all lymphomas, and 86% few chances of non-Hodgkin lymphoma. Consequently, organic fruits and vegetable market size is at its peak at the moment, especially in the first world countries. According to the Organic Trade Association’s 2018 Organic Industry Survey, 90% of USA’s fresh produce was organic and around $50mn were spent by US residents on purchasing from the organic food market in 2017. A recent IndustryARC report projects exuberant growth in the global organic fruits and vegetable market in the near future. The report is titled “Organic Fruits And Vegetables Market: By Type (Organic Fruits, Organic Vegetables); By Form (Puree, Powdered, Frozen, Fresh and Others); By End-User (Retail, Food Service, Food Processing and Others) & Geography - Forecast(2018 - 2023)”

Additionally, higher demand from organic fruits and vegetables market demands for more efficient organic farming methods. IndustryARC predicts the growth of the global organic farming market with a CAGR of approximately 15% from 2018 to 2023. 

As per a report released by the International Agency for Research on Cancer, a collaboration between the UN and the World Health Organization, 9.6 million people were predicted to die from cancer in 2018. Much of the cancer concern is caused by ill-eating habits of individuals. Resultantly, scientists and health experts worldwide are encouraging people to delve into healthier dietary habits, and thereby giving birth to the organic fruits and vegetables market. Organic farming refrains from chemical applications, maintain natural aspects the yield, for which human bodies are made for. The inclusion of produce from organic fruits and vegetables in daily diets is growing into a trend, particularly on the back of free information available on social media, and the future seems bright with a number of food and beverage companies restructuring their product offerings accordingly. 

Organic fruits and vegetables’ market revenue will continue to grow at an unprecedented rate in the near future owing to the fact that young people are gravitating towards eating healthier, and better. This coupled with the fact that celebrities, and health experts are leaving no stone unturned in emphasizing on eating organic produce, it will not be a surprise if everyone switches to organic eating within a few years, and the organic fruits and vegetables market booms.

Organic Food & Beverages Market: By Food Type (Bakery, Dairy, Packaged Foods, Beverages, Organic fruits and vegetables); By Distribution Channel (Retail, Wholesalers and Distributors); By Geography - Forecast(2018 - 2023)