North America Sweets and Salty Snacks Market Valued Over $74 Billion in 2018

According to a new market research report from IndustryARC, the North America sweets and salty snacks market size was around $74 billion to $75.5 billion in 2018, and the demand will grow with a CAGR of around 2% to 3% during the forecast period 2019-2025. The report is titled, “North America Sweet & Salty Snacks Market: By Type (Chips, Extruded snacks, Flakes, Nuts, Popcorn, Pretzels, Traditional snacks,); By Distribution Channel (Supermarkets/Hypermarkets, Convenience stores, Specialty food stores, Online)-Forecast (2019-2025).” 

Snacking provides an opportunity for manufacturers to explore new kinds of food and beverage products with new brands and bend traditional eating patterns according to the consumer needs and desires. The obscuring boundary between meal and snack is accelerating the emergence for more undefined eating occasions. Within its prominent position, snacking will continue to involve as an interplay with meals, particularly breakfast and lunch. The increasing demand for salty snacks such as pretzels, popcorn, corn chips, and nuts in North America is to embrace the freshness of people. Owing to the factors such as increasing population, incremented disposal personnel incomes, evolving food preferences, and continued desire for small indulgences are driving the growth of the North America sweets and salty snacks market.

Growing obesity concerns among the consumers especially in North America are uplifting the need for organic snacks such as cookies, fruit snacks, and dried fruit snacks. The growing trends of low-calorie snacks and snacks with natural additives are boosting the growth of the organic snacks in this region. Factors such as better incentives for farmers to adopt organic farming, rowing desire to consume healthy snacks, and the growing presence of organized retailing and private-labels are enhancing the demand for organic snacks segment in the North America sweets and salty snacks market.

The analyst of the report highlights that the salty snacks application holds the major share in the North America sweets and salty snacks market, and is projected to grow with a CAGR of around 3% to 4 % during the forecast period. Consumers are looking for ways to manage their wellbeing, and the impact of food on mental and emotional health is becoming more important factor to consume more salty snacks such as baked chips and popcorn in North America. Based on the geographical analysis, the U.S holds the largest share, which accounts around a share of 2% to 3% in the North America sweets and salty snacks market. In the U.S people spend more money to purchase snacks so that they get relief from stress and also when they are bored. Most of the time they prefer to eat snacks such as croquettes, yogurts, fritter snacks, and chips for breakfast as well as when they have no time to sit and indulge.

From chickpeas to various beans such as adzuki, and black soy are flattering a popular base for salty snacks to enhance “better for your benefits” of higher protein and fiber in lowering cholesterol of an individual. 

Government campaigns, packaging labelling, advertising reforms, and taxes of these products are helpful for the consumers to make healthier food choices. 

Some of the key companies identified in the report that are currently holding majority shares in the North America sweets and salty snacks market are: PepsiCo, Inc., Kellogg Company, ITC Limited, Nestlé S.A., Tyson Foods, Inc., and Conagra Brands, Inc.

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