Sports & Energy Drinks Market Gaining Traction from Fitness Industry

According to the experts at Industry ARC, the global sports and energy drinks market contained opportunities worth around $49 to $52 billion in 2018, and the demand will be growing with a CAGR of around 9% to 10% during the forecast period 2019 to 2025. The IndustryARC report, titled, “Sports & Energy Drinks Market: By Product Type (Sports Drink, Energy Drink); By Distribution Channel (Retail, On Trade, Vending Machine) – Forecast (2019 - 2025),” has been prepared to serve as a business intelligence document for the market players. 

Sports & energy drinks are beverages that are rich in essential minerals, electrolytes, and vitamins. Sports drinks are of three types isotonic, hypertonic, and hypotonic, these drinks provide higher concentrations of salt and sugar as in the human body. For an average athlete, these are an easy source of vital nutrients and provide instant energy desired by the body right after working out. The growing consumer focus on health, fitness, and wellness is one of the major factor driving the growth of the sports & energy drinks market. Sports and energy drinks manufacturers and retailers are leveraging the consumer mood with products aimed at improving health, providing essential nutrients, and boosting energy. As a result, the sports & energy drinks market is growing rapidly. 

According to the CDC report, up to 50% of the adolescents are consuming energy drinks.  Protein shakes and energy drinks contain a large amount of sugar, sometimes as much as 27 teaspoons in a can and other additives such as carbohydrates, amino acids and taurine. These legal stimulants can provide an extra boost in energy, alertness, and increase attention, which is fueling the growth of the sports and energy drinks market. Less consumption of energy drinks will enhance the healthier growth for humans. 

The analyst of the report identified that the energy drink - product segment is the key application which holds a major share in the sports & energy drinks market, and is projected to grow with an estimated CAGR of around 10% to 12% during the forecast period 2019 to 2025. Based on the geographical analysis, North America held the largest share which accounts for around 30% to 32% in the sports & energy drinks market in 2018. Sports and energy drinks are extensively popular in North America. Athletes are consuming more drinks to boost their energy levels. Moreover, these drinks offer flavor, refreshment, and wakefulness for the consumers in their lifestyles. These Factors are uplifting the growth of the sports and energy drinks market in this region.

Some of the key players identified in the report that are currently holding the majority shares in the global sports & energy drinks market are: Monster Energy, PepsiCo, Coca-Cola, Red Bull Runa Beverages, All Sport, Gusto Organic, Labrada Nutrition, Enerzal, Staminade, Amp Energy, and Pacific Health Labs.

Electrolyte Drinks Market: By Type (Isotonic, Hypotonic & Hypertonic), By Application (Pre-workout, During Workout, Post-Workout) By Distribution (Large Retailers, Online Stores, Convenience Stores, Vending Machines), Geographic Analysis - Forecast (2018-2023)