Portable Water Purifiers Market - By Technology, By Distribution Channel, By Geography - Global Opportunity Analysis & Industry Forecast, 2024 - 2030

The Portable Water Purifiers Market Size is forecast to reach $242.8 million by 2030, at a CAGR of 10% during forecast period 2024-2030. Portable water purification devices like portable water purifiers are self-included, effortlessly transported units utilized to purify water from untreated sources (like rivers, lakes and wells) for drinking purposes. The Portable water purifiers frequently remove pathogens, suspended solids and certain toxic compounds. A pitcher filter functions like a water dispensary. A pitcher filter is a device planned to filter drinking water. Water is poured into the filter and cleaner water accumulates in the tank. In the filtration procedure, impurities and contaminants are eliminated to supply water that is safe and healthy. In addition, filtered water frequently tastes a lot better. Gravity filters weigh less than the pump filters and therefore are thought to be more portable and usable on travels or camping. In the wild, some dirty water is taken and poured through gravity filters to obtain safe and clean water. Ultraviolet purifiers are considered to provide the most cost-effective method of safeguarding residential drinking water against biological impurities. Numerous makers market ultraviolet purifiers for residential water treatment purposes. Ultraviolet water filters or ultraviolet filters also termed UV water purifiers or UV water sterilizers are efficient systems for destroying bacteria, viruses, cysts and other living organisms that are at times discovered in drinking water. 3M has developed face-mounted filters like the 3M™ Powerflow™ Face-Mounted PAPR Filter: HEPA SP3, 20/Case. This NIOSH-certified SP3 particulate filter assists in supplying high-efficiency respiratory safeguard in environments including particulates. The soaring application of portable water purifiers in disaster-prone areas and by military personnel, campers, hikers and workers, residing in areas with inadequate drinking water, is set to drive the Portable Water Purifiers Market. The surging inclination towards outdoor activities and the proliferating application of gravity filters while camping is set to propel the growth of the Portable Water Purifiers Industry during the forecast period 2022-2027. This represents the Portable Water Purifiers Industry Outlook.

Portable Water Purifiers Market Report Coverage

The “Portable Water Purifiers Market Report - Forecast (2024-2030)” by Industry ARC, covers an in-depth analysis of the following segments in the Portable Water Purifiers Market.

by Technology: Gravity Purifier, UV Purifier and RO Purifier.
by Distribution Channel: Retail Stores, Direct Sales and Online.
by Geography: North America (the US, Canada and Mexico), Europe (Germany, France, the UK, Italy, Spain, Russia and the Rest of Europe), Asia-Pacific (China, Japan, South Korea, India, Australia & New Zealand and the Rest of Asia-Pacific), South America (Brazil, Argentina, Chile, Colombia and the Rest of South America) and the Rest of the World (the Middle East and Africa).

Key Takeaways

• Geographically, Asia-Pacific (Portable Water Purifiers Market share) accounted for the highest revenue share in 2021 and it is poised to dominate the market over the period 2022-2027, owing to the presence of an enormous population constituting 60% of the global population and the surging application of gravity filters in the Asia-Pacific region.
• Portable Water Purifiers Market growth is being driven by the increasing predominance of water-borne ailments and rising awareness regarding the intake of clean drinking water through the application of pitcher filters and gravity filters. However, the surging demand for packaged drinking water is one of the major factors hampering the growth of the Portable Water Purifiers Market. 
• Portable Water Purifiers Market Detailed Analysis of the Strengths, Weaknesses and Opportunities of the prominent players operating in the market would be provided in the Portable Water Purifiers Market report.

Portable Water Purifiers Market Segment Analysis - by Technology

The Portable Water Purifiers Market based on technology can be further segmented into Gravity Purifier, UV Purifiers and RO Purifiers. The RO Purifier Segment held the largest Portable Water Purifiers Market share in 2021. This growth is boosted by the increasing application of reverse osmosis for treating hard water. Carbon filtering or carbon filtration is a technique of filtering that utilizes a bed of activated carbon to eliminate contaminants from a liquid applying adsorption. The ability of RO water purifiers to eliminate toxins like lead, mercury, fluoride, arsenic and chlorine is further propelling the growth of the RO Purifier segment.

Furthermore, the RO Purifier segment is estimated to grow with the fastest CAGR of 10% during the forecast period 2024-2030. This growth is driven by the amazing advantages of RO Water Purifier like safer drinking water, enhanced shower water, RO water purifier benefits to skin and hair, superior odor and taste of purified water and the affordability and effectiveness of RO Water Purifier.

Portable Water Purifiers Market Segment Analysis - by Distribution Channel

The Portable Water Purifiers Market based on distribution channels can be further segmented into Retail Stores, Direct Sales and Online. The Online Segment held the largest Portable Water Purifiers Market share in 2021. This growth is owing to the burgeoning digital literacy and surging awareness regarding e-commerce amidst the numerous end users. Portable gravity filters, pitcher filters and ultraviolet filters may be available online. The effortless accessibility of portable water purifiers on online websites at discounted rates with home delivery options is further propelling the growth of this segment.

Furthermore, the Direct Sales segment is estimated to grow with the fastest CAGR of 10% during the forecast period 2024-2030. This growth is fueled by the surging application of marketing and distribution with a network of representatives or distributors included in the sale of products and services and the soaring inclination of key market players like Kent RO Limited to venture into direct sales.

Portable Water Purifiers Market Segment Analysis - by Geography

The Portable Water Purifiers Market based on geography can be further segmented into North America, Europe, Asia-Pacific, South America and the Rest of the World. Asia-Pacific (Portable Water Purifiers Market) held the largest Portable Water Purifiers Market share with 35% of the overall market in 2021. The growth of this region is owing to the surging demand from the urban and rural regions in the Asia-Pacific region. Gravity filters and ultraviolet filters are extensively utilized. The existence of key players like Kent RO Limited in Noida, India is further propelling the growth of the Portable Water Purifiers Industry, thereby contributing to the Portable Water Purifiers Industry Outlook in the Asia-Pacific region.

Furthermore, the North American region is estimated to be the region with the fastest CAGR over the forecast period 2022-2027. This growth is owing to factors like the increasing predominance of waterborne diseases and burgeoning water pollution owing to industrial development in the North American region. The proliferating climate alterations coupled with the increasing application of gravity filters is further fuelling the progress of the Portable Water Purifiers Market in the North American region.

Portable Water Purifiers Market Drivers:

Surging Applications of Portable Water Filters are Projected to Drive the Growth of Portable Water Purifiers Market:

A portable Water Filter is either active charcoal- or an active carbon-based system that removes toxic bacteria and viruses from the water. Their principal application is to clean water observed in nature, allowing one to cook with it and drink it when one is out in the wilderness. They are also used to purify water that one consumes out of the faucets. Gravity filters are typically utilized when the turbidity and color of the influent are too great for pressure filters (turbidity more than 50 NTU and color more than 10 APHA). The mini well gravity water filter is the best portable filter to possess in whatever survival situation one may be in. The filter is effortless to utilize – no pumping or pulling on a straw – and easily eliminates nearly all of the harmful material from dirty water. This gravity filter has soaring filtration performance, is effortless to carry around, maintains healthy minerals in the water and is excellent for groups. An alkaline water filter pitcher, as compared to under-sink or faucet water filters, is a portable filtering device. To filter water prior to it coming out of the faucet, one does not require to link it to the cold-water pipe. Rather, the finest alkaline water filter pitcher filters water directly from the tap, with no installation or setup essential. Water pitchers are a good substitute for people who do not like the flavor of their tap water or wish to drink cleaner, safer water. However, do not wish to tackle the inconvenience of establishing an under-sink or other more complicated system. The surging applications of portable water filters are therefore fuelling the growth of the Portable Water Purifiers Market during the forecast period 2022-2027.

Soaring Innovations in Portable Water Purifiers are Expected to Boost the Growth of the Portable Water Purifiers Industry:

Steripen, a Katadyn sub-brand, has developed the Steripen UV technology which makes safe drinking water accessible within seconds. The ultraviolet purifiers for water or ultraviolet filters from Steripen establish the standard for quick, simple and efficient water treatment when traveling, during outdoor activities or readiness for tackling a crisis. Steripen Classic, Ultra, Ultralight, Adventure Opti and Aqua are environmentally friendly substitutes for bottled water. They eradicate viruses, bacteria and protozoa, involving Giardia and Cryptosporidium, in just 48 seconds. Throughout the world, people depend on Steripen's portable ultraviolet purifiers and acknowledge their effectiveness and dependability. For travelers in developing nations, exposure to unsafe water can be a huge hazard. A handheld device termed the SteriPEN, marketed by a Maine-based firm named Hydro Photon, utilizes ultraviolet light to remove disease-causing microorganisms. The device applies the identical purification technology utilized by bottled-water plants. However, it has been reduced, so that it measures just 6.5 ounces (184 grams) and fits into a backpack. When stuck into a liter of stream or pond water for 90 seconds, it is safe to drink. These portable water purification systems or ultraviolet filters can eradicate bacteria, viruses and protozoa like giardia and cryptosporidium, which can cause sickness. The soaring innovations in portable water purifiers are therefore driving the growth of the Portable Water Purifiers Industry, thereby contributing to the Portable Water Purifiers Industry Outlook during the forecast period 2022-2027.

Portable Water Purifiers Market Challenge:

Limitations of Ultraviolet Filters are Hampering the Growth of the Portable Water Purifiers Market:

The Portable Water Filter bottle is an appropriate alternative for individual use only. It can store up to 20 ounces of water and guarantees hydration on the go. Additionally, it can filter out up to 99.9 percent of impurities. Ultraviolet filters have only one use which is generating microbiologically safe water. In simpler words, there is no impact of chemicals, heavy metals, volatile organic compounds, sediments, hard water issues or any other such problems. A pre-filter is a necessity with these systems. However, most ultraviolet filters (even progressive models like the Luminor Blackcomb 5.0 UV System) appear without any pre- or post-filters. This is principally owing to the fact that consumers have different kinds of filtration requirements and filter cartridges can alter extensively relying on every specific requirement. These issues are thus hampering the growth of the Portable Water Purifiers Market.

Portable Water Purifiers Industry Outlook

Novel product launches, agreements, mergers and acquisitions, collaborations, partnerships and R&D activities are key strategies adopted by players in the Portable Water Purifiers Market. The top 10 companies in the Portable Water Purifiers market are:

1. Kent RO limited
2. GE Corporation
3. Best Water Technology
4. Whirlpool Corporation
5. SteriPEN
6. General Ecology Inc.
7. Bluewater Group
8. Vestergaard
9. Portable Aqua
10. Aquasana Inc.
11. Doctor Fresh
12. Highwater Filters 
13. Noah Water Systems Inc

Recent Developments

• In April 2022, Bluewater introduced pioneering premium residential and commercial water purifiers. Bluewater recently introduced its market-leading solutions across the UAE and GCC region at an integrated press event and water symposium in the Swedish Pavilion at Expo 2020 Dubai. The event was attended by leading local dignitaries inclusive of Mr. Nasser Mohd Hussain bin Lootah, EVP, Generation (P&W), Dubai Electricity & Water Authority (DEWA), business people from the Horeca industry and a greater count of regional media. 
• In October 2021, LG Electronics introduced novel 2021 series of water purifiers and Charcoal Microwave Ovens in India. The firm stated that the latest entrants in LG’s health and hygiene portfolio had been thoughtfully planned to assist consumers to live a healthier lifestyle. The novel series of water purifiers were accessible in three models WW184EPB, WW184EPC and WW174NPC, beginning at Rs 28,290.
• In September 2020, water heating and treatment leader AO Smith India Water Products Pvt Ltd declared the inclusion of the ‘ProPlanet’ series, the nation’s earliest 5-star-rated water purifiers in terms of water savings, as per the firm in a press release. The ProPlanet water purifiers were outfitted with reverse osmosis (RO) and Silver Charged Membrane Technology (SCMT) that offered 100% RO-purified, baby-safe water, utilizing an 8-stage purification process, it included. 

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