The cosmetic packaging market is one of the most energetic packaging markets, which include diversified types of packaging and their materials used across various applications. With a huge market potential and growing consumer preference, the market is likely to witness considerable growth in the coming years. This report estimates the market value of the cosmetics packaging. Plastic is largely used for cosmetics packaging apart from paper, glass, metal. The global market has been segmented on the basis of types of packaging used such as bottles, tubes, jars & containers, sticks, pumps & dispensers, pen types, roller balls, caps & closures, and others.
The application segmentation for cosmetic packaging include Make-Up, Hair care, Skin care and Nail care as the major classifications. In terms of geography, the report is segmented into Asia-Pacific, Europe, North America, and Rest of the World (RoW).
Packaging is one of the vital selling reasons of cosmetics and companies look to innovate and improvise their packaging in order to improve aesthetics of the product to boost sales. Cosmetic industry is highly consumer centric, in terms of perceived value; aesthetic appeal and product packaging has an impact on the market sales. With change in market dynamics of cosmetic industry by entry of new products; packaging companies are going for innovations, new designs and technological advancements to stay competitive.
Cosmetic packaging market is a growing sector which comprises various stake holders like raw material suppliers, processors, cosmetic and cosmetic packaging manufacturers; with the market for cosmetic products rising, players in cosmetic packaging industry are struggling to diversify their product portfolio. An efficient and suitable packaging is essential for all types of cosmetics.
Plastic remains as the most preferred material by the manufacturers with a share of more than 60% in the overall market in 2015 due to its cost-effectiveness, flexibility and wide usage across various beauty applications. Glass is primarily used in nail care segment whereas metals are used for make-up products.
Asia Pacific accounts for the majority of share in cosmetics packaging market followed by Europe. Use of skin lightening cosmetics produce is expected to increase in regions of Asia Pacific whereas use of anti-aging cosmetics will increase in Europe in coming years. Emerging economies like China and India are anticipated to increase growth of this market in Asia Pacific. Downfall in use of cosmetics products is expected in Europe.Scope and Factors Driving the Cosmetic Packaging Industry
The cosmetic packaging market is emerging due to the rising demand for cosmetic products. Companies are pushing for continuous need of innovation in the cosmetic packaging & machinery industry to gain a competitive edge over the others. There is no other substitute to packaging; more focus on innovative and creative design is required for cosmetic packaging. Advanced machines are required to implement and realize the creative and convenient designs. Major companies are investing heavily in R&D to provide new and innovative packaging to their customers.
Growing beauty consciousness and concerns for looks are key factors driving the cosmetic industry. Increasing old age population is another factor that will propel growth of the market. The increasing demand for good and luxurious products is metabolizing the cosmetic packaging. Consumers are also concerned about the packaging that has promoted various regulations in different regions. In order to achieve this hike, innovations are being done to meet the consumer needs. The demand for plastic as a material is also gaining hold in this industry.
The primary restraint or setback in the cosmetic packaging market is the lack of sales of cosmetics during economic downturn in economies. Hair care and skin care products perform well even in bad economic conditions; the premium products and less essential products lose market attractiveness. Volatile raw material price and increasing energy cost are also some of the concerns of cosmetics packaging companies.Sample Companies profiled in this Report are:
- Amcor Ltd. (Australia)
- Albea (France)
- HCP Packaging (China)
- Brimar Packaging Inc. (U.S.)
- The Packaging Company (U.S.)