Programmatic Display Advertising Market Research Report: Market size, Industry outlook, Market Forecast, Demand Analysis,Market Share, Market Report 2018-2023
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Programmatic Display Advertising Market
Programmatic Display Advertising Market: by device (Mobile devices, Desktops, Retail displays and others); by trading channels (Hybrid, Direct deals, Automated deals, Open real-time bidding and Private real-time bidding) - With Forecast (2018-2023)
Report Code : ITR 0046
Updated Date: 09 May, 2018  
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  • Report Description
  • Table of Contents
  • Tables And Figures
  • Customization Options
1. Programmatic Display Advertising– Market Overview
2. Executive Summary
3. Programmatic Display Advertising – Market Landscape

   3.1. Market Share Analysis
   3.2. Comparative Analysis
      3.2.1. Product Benchmarking
      3.2.2. End User Profiling
      3.2.3. Top 5 Financials Analysis
4. Programmatic Display Advertising – Market Forces
   4.1. Market Drivers
   4.2. Market Constraints
   4.3. Market Challenges
   4.4. Attractiveness of the Programmatic Display Advertising Market
      4.4.1. Power of Suppliers
      4.4.2. Power of Customers
      4.4.3. Threat of New Entrants
      4.4.4. Threat of Substitution
      4.4.5. Degree of Competition
5. Programmatic Display Advertising Market – Strategic Analysis
   5.1. Value Chain Analysis
   5.2. Pricing Analysis
   5.3. Opportunities Analysis
   5.4. Product/Market Life Cycle Analysis
   5.5. Suppliers and Distributors
6. Programmatic Display Advertising Market- By Device
   6.1. Mobile devices
   6.2. Desktops
   6.3. Retail displays
   6.4. Others
7. Programmatic Display Advertising Market -By Trading Channels
   7.1. Hybrid
   7.2. Direct deals
   7.3. Automated deals
   7.4. Open real-time bidding
   7.5. Private real-time bidding
8. Programmatic Display Advertising Market– By Geography
   8.1. Global Study
   8.2. Americas
      8.2.1. North America
      8.2.2. Brazil
      8.2.3. Argentina
      8.2.4. Others
   8.3. Europe
      8.3.1. U.K.
      8.3.2. France
      8.3.3. Germany
      8.3.4. Others
   8.4. APAC
      8.4.1. China
      8.4.2. Japan
      8.4.3. India
      8.4.4. Others
   8.5. ROW
9. Programmatic Display Advertising Market Entropy
   9.1. New Product Launches
   9.2. M&As, Collaborations, JVs and Partnerships
10. Company Profiles
   10.1. Adconion Media Group
   10.2. AppNexus
   10.3. BrightRoll
   10.4. Convertro
   10.5. Criteo
   10.6. Dárriens Media Exchange
   10.7. Facebook
   10.8. Google
   10.9. Kontera
   10.10. LiveRail
   10.11. Microsoft
   10.12. ONE by AOL
   10.13. Platform One
   10.14. Rocket Fuel
   10.15. Rubicon Project
   10.16. SpotXchange
   10.17. StickyADS.tv.
   10.18. Tremor Video
   10.19. TubeMogul
*More than 10 Companies are profiled in this Research Report*
"*Financials would be provided on a best efforts basis for private companies"
11. Appendix

   11.1. Abbreviations
   11.2. Sources
   11.3. Research Methodology
   11.4. Bibliography
   11.5. Compilation of Expert Insights
   11.6. Disclaimer
Programmatic advertising is the process by which selective advertisements are targeted at specific audiences based on data gathered through the net on what and where the specific audiences’ interest lies. Through specific targeting, an advertiser is ensuring that the chances of his product/service will be utilized will be considerably higher than just having the advertisement viewed by a general audience who may not require the product at all. Further to this the chances of human error is reduced in the sense that wrong content cannot be sent to the wrong audience as everything is automated.

The United States is the largest market as on date due to the country’s early adoption of programmatic display advertising. This was a 100% and more growth in revenue over the previous year in the country indicating how lucrative the market is and also how advertisers are realizing higher profits through systematic and targeted advertising. The APAC region is still yet to show the high volume of growth which the United States is showing as of now, however, APAC’s contribution could become significant by the end of the forecast period.

In terms of devices which are used to view these advertisements, mobile devices contribute the highest share to the programmatic display advertising market. This can be understood from the fact that today almost all activities that were done using a laptop can be done with a mobile device. Numerous e-commerce sites are coming out with just a mobile app and not a desktop website thereby forcing the mobile device to be an indispensable tool for the market. It is estimated that close to 50% of all programmatic ads that are viewed world-wide are viewed so through a mobile device.

Real time bidding as of date is the main type of programmatic display advertising that is employed. More than 90% of all programmatic ads that are sold are through RTB. However, it is estimated that over the next few years, a number of companies will start migrating to direct deals as against automated deals for certain accounts. This shift will still not overtake RTB by the end of the forecast period, but could do so beyond that.

Programmatic Display Advertising Market

In terms of Programmatic display advertising by device the market has been divided into the following Mobile devices, Desktops, Retail displays and Others. The Programmatic display advertising market has also been segmented by the following trading channels Hybrid, Direct deals, Automated deals, Open real-time bidding and Private real-time bidding. The Programmatic display advertising market has also been segmented by the following geographies Americas, APAC, Europe and ROW.

Sample Companies Profiled in this Report are:
  • Adconion Media Group
  • AppNexus
  • BrightRoll
  • Convertro
  • Criteo
  • 10+.
List of Tables:

Table 1: Programmatic Display Advertising Market  Overview 2017-2023
Table 2: Programmatic Display Advertising Market  Leader Analysis 2017-2018 (US$)
Table 3: Programmatic Display Advertising Market Product Analysis 2017-2018 (US$)
Table 4: Programmatic Display Advertising Market End User Analysis 2017-2018 (US$)
Table 5: Programmatic Display Advertising Market Patent Analysis 2013-2018* (US$)
Table 6: Programmatic Display Advertising Market Financial Analysis 2017-2018 (US$)
Table 7: Programmatic Display Advertising Market  Driver Analysis 2017-2018 (US$)
Table 8: Programmatic Display Advertising Market Challenges Analysis 2017-2018 (US$)
Table 9: Programmatic Display Advertising Market Constraint Analysis 2017-2018 (US$)
Table 10: Programmatic Display Advertising Market  Supplier Bargaining Power Analysis 2017-2018 (US$)
Table 11: Programmatic Display Advertising Market  Buyer Bargaining Power Analysis 2017-2018 (US$)
Table 12: Programmatic Display Advertising Market  Threat of Substitutes Analysis 2017-2018 (US$)
Table 13: Programmatic Display Advertising Market  Threat of New Entrants Analysis 2017-2018 (US$)
Table 14: Programmatic Display Advertising Market  Degree of Competition Analysis 2017-2018 (US$)
Table 15: Programmatic Display Advertising Market Value Chain Analysis 2017-2018 (US$)
Table 16: Programmatic Display Advertising Market Pricing Analysis 2018-2023 (US$)
Table 17: Programmatic Display Advertising Market Opportunities Analysis 2018-2023 (US$)
Table 18: Programmatic Display Advertising Market Product Life Cycle Analysis 2018-2023 (US$)
Table 19: Programmatic Display Advertising Market Supplier Analysis 2017-2018 (US$)
Table 20: Programmatic Display Advertising Market Distributor Analysis 2017-2018 (US$)
Table 21: Programmatic Display Advertising Market  Trend Analysis 2017-2018 (US$)
Table 22: Programmatic Display Advertising Market  Size 2017 (US$)
Table 23: Programmatic Display Advertising Market  Forecast Analysis 2018-2023 (US$)
Table 24: Programmatic Display Advertising Market  Sales Forecast Analysis 2018-2023 (Units)
Table 25: Programmatic Display Advertising Market , Revenue & Volume,By Device, 2018-2023 ($)
Table 26: Programmatic Display Advertising Market By Device, Revenue & Volume,By Mobile devices, 2018-2023 ($)
Table 27: Programmatic Display Advertising Market By Device, Revenue & Volume,By Desktops, 2018-2023 ($)
Table 28: Programmatic Display Advertising Market By Device, Revenue & Volume,By  Retail displays, 2018-2023 ($)
Table 29: Programmatic Display Advertising Market , Revenue & Volume,By Trading Channels, 2018-2023 ($)
Table 30: Programmatic Display Advertising Market By Trading Channels, Revenue & Volume,By Hybrid, 2018-2023 ($)
Table 31: Programmatic Display Advertising Market By Trading Channels, Revenue & Volume,By Direct deals, 2018-2023 ($)
Table 32: Programmatic Display Advertising Market By Trading Channels, Revenue & Volume,By Automated deals, 2018-2023 ($)
Table 33: Programmatic Display Advertising Market By Trading Channels, Revenue & Volume,By Open real-time bidding, 2018-2023 ($)
Table 34: Programmatic Display Advertising Market By Trading Channels, Revenue & Volume,By Private real-time bidding, 2018-2023 ($)
Table 35: North America Programmatic Display Advertising Market , Revenue & Volume,By Device, 2018-2023 ($)
Table 36: North America Programmatic Display Advertising Market , Revenue & Volume,By Trading Channels, 2018-2023 ($)
Table 37: South america Programmatic Display Advertising Market , Revenue & Volume,By Device, 2018-2023 ($)
Table 38: South america Programmatic Display Advertising Market , Revenue & Volume,By Trading Channels, 2018-2023 ($)
Table 39: Europe Programmatic Display Advertising Market , Revenue & Volume,By Device, 2018-2023 ($)
Table 40: Europe Programmatic Display Advertising Market , Revenue & Volume,By Trading Channels, 2018-2023 ($)
Table 41: APAC  Programmatic Display Advertising Market , Revenue & Volume,By Device, 2018-2023 ($)
Table 42: APAC  Programmatic Display Advertising Market , Revenue & Volume,By Trading Channels, 2018-2023 ($)
Table 43: Middle East & Africa Programmatic Display Advertising Market , Revenue & Volume,By Device, 2018-2023 ($)
Table 44: Middle East & Africa Programmatic Display Advertising Market , Revenue & Volume,By Trading Channels, 2018-2023 ($)
Table 45: Russia Programmatic Display Advertising Market , Revenue & Volume,By Device, 2018-2023 ($)
Table 46: Russia Programmatic Display Advertising Market , Revenue & Volume,By Trading Channels, 2018-2023 ($)
Table 47: Israel Programmatic Display Advertising Market , Revenue & Volume,By Device, 2018-2023 ($)
Table 48: Israel Programmatic Display Advertising Market , Revenue & Volume,By Trading Channels, 2018-2023 ($)
Table 49: Top Companies 2017 (US$)Programmatic Display Advertising Market , Revenue & Volume
Table 50: Product Launch 2017-2018Programmatic Display Advertising Market , Revenue & Volume
Table 51: Mergers & Acquistions 2017-2018Programmatic Display Advertising Market , Revenue & Volume


List of Figures:

Figure 1: Overview of Programmatic Display Advertising Market  2017-2023
Figure 2: Market Share Analysis for Programmatic Display Advertising Market  2017 (US$)
Figure 3: Product Comparison in Programmatic Display Advertising Market  2017-2018 (US$)
Figure 4: Patent Application and Grant in Programmatic Display Advertising Market  2013-2018* (US$)
Figure 5: Top 5 Companies Financial Analysis in Programmatic Display Advertising Market  2017-2018 (US$)
Figure 6: Market Entry Strategy in Programmatic Display Advertising Market  2017-2018
Figure 7: Ecosystem Analysis in Programmatic Display Advertising Market 2017
Figure 8: Average Selling Price in Programmatic Display Advertising Market  2017-2023
Figure 9: Top Opportunites in Programmatic Display Advertising Market  2017-2018
Figure 10: Market Life Cycle Analysis in Programmatic Display Advertising Market Market Life Cycle Analysis in 3D Printing
Figure 11: GlobalBy DeviceProgrammatic Display Advertising Market  Revenue, 2018-2023 ($)
Figure 12: GlobalBy Trading ChannelsProgrammatic Display Advertising Market  Revenue, 2018-2023 ($)
Figure 13: Global Programmatic Display Advertising Market  - By Geography
Figure 14: Global Programmatic Display Advertising Market  Value & Volume, By Geography, 2018-2023 ($) 
Figure 15: Global Programmatic Display Advertising Market  CAGR, By Geography, 2018-2023 (%)
Figure 16: North America Programmatic Display Advertising Market  Value & Volume, 2018-2023 ($)
Figure 17: US Programmatic Display Advertising Market  Value & Volume, 2018-2023 ($)
Figure 18: US GDP and Population, 2017-2018 ($)
Figure 19: US GDP – Composition of 2017, By Sector of Origin
Figure 20: US Export and Import Value & Volume, 2017-2018 ($)
Figure 21: Canada Programmatic Display Advertising Market  Value & Volume, 2018-2023 ($)
Figure 22: Canada GDP and Population, 2017-2018 ($)
Figure 23: Canada GDP – Composition of 2017, By Sector of Origin
Figure 24: Canada Export and Import Value & Volume, 2017-2018 ($)
Figure 25: Mexico Programmatic Display Advertising Market  Value & Volume, 2018-2023 ($)
Figure 26: Mexico GDP and Population, 2017-2018 ($)
Figure 27: Mexico GDP – Composition of 2017, By Sector of Origin
Figure 28: Mexico Export and Import Value & Volume, 2017-2018 ($)
Figure 29: South America Programmatic Display Advertising Market South America 3D Printing  Market Value & Volume, 2018-2023 ($)
Figure 30: Brazil Programmatic Display Advertising Market  Value & Volume, 2018-2023 ($)
Figure 31: Brazil GDP and Population, 2017-2018 ($)
Figure 32: Brazil GDP – Composition of 2017, By Sector of Origin
Figure 33: Brazil Export and Import Value & Volume, 2017-2018 ($)
Figure 34: Venezuela Programmatic Display Advertising Market  Value & Volume, 2018-2023 ($)
Figure 35: Venezuela GDP and Population, 2017-2018 ($)
Figure 36: Venezuela GDP – Composition of 2017, By Sector of Origin
Figure 37: Venezuela Export and Import Value & Volume, 2017-2018 ($)
Figure 38: Argentina Programmatic Display Advertising Market  Value & Volume, 2018-2023 ($)
Figure 39: Argentina GDP and Population, 2017-2018 ($)
Figure 40: Argentina GDP – Composition of 2017, By Sector of Origin
Figure 41: Argentina Export and Import Value & Volume, 2017-2018 ($)
Figure 42: Ecuador Programmatic Display Advertising Market  Value & Volume, 2018-2023 ($)
Figure 43: Ecuador GDP and Population, 2017-2018 ($)
Figure 44: Ecuador GDP – Composition of 2017, By Sector of Origin
Figure 45: Ecuador Export and Import Value & Volume, 2017-2018 ($)
Figure 46: Peru Programmatic Display Advertising Market  Value & Volume, 2018-2023 ($)
Figure 47: Peru GDP and Population, 2017-2018 ($)
Figure 48: Peru GDP – Composition of 2017, By Sector of Origin
Figure 49: Peru Export and Import Value & Volume, 2017-2018 ($)
Figure 50: Colombia Programmatic Display Advertising Market  Value & Volume, 2018-2023 ($)
Figure 51: Colombia GDP and Population, 2017-2018 ($)
Figure 52: Colombia GDP – Composition of 2017, By Sector of Origin
Figure 53: Colombia Export and Import Value & Volume, 2017-2018 ($)
Figure 54: Costa Rica Programmatic Display Advertising Market Costa Rica 3D Printing  Market Value & Volume, 2018-2023 ($)
Figure 55: Costa Rica GDP and Population, 2017-2018 ($)
Figure 56: Costa Rica GDP – Composition of 2017, By Sector of Origin
Figure 57: Costa Rica Export and Import Value & Volume, 2017-2018 ($)
Figure 58: Europe Programmatic Display Advertising Market  Value & Volume, 2018-2023 ($)
Figure 59: U.K Programmatic Display Advertising Market  Value & Volume, 2018-2023 ($)
Figure 60: U.K GDP and Population, 2017-2018 ($)
Figure 61: U.K GDP – Composition of 2017, By Sector of Origin
Figure 62: U.K Export and Import Value & Volume, 2017-2018 ($)
Figure 63: Germany Programmatic Display Advertising Market  Value & Volume, 2018-2023 ($)
Figure 64: Germany GDP and Population, 2017-2018 ($)
Figure 65: Germany GDP – Composition of 2017, By Sector of Origin
Figure 66: Germany Export and Import Value & Volume, 2017-2018 ($)
Figure 67: Italy Programmatic Display Advertising Market  Value & Volume, 2018-2023 ($)
Figure 68: Italy GDP and Population, 2017-2018 ($)
Figure 69: Italy GDP – Composition of 2017, By Sector of Origin
Figure 70: Italy Export and Import Value & Volume, 2017-2018 ($)
Figure 71: France Programmatic Display Advertising Market  Value & Volume, 2018-2023 ($)
Figure 72: France GDP and Population, 2017-2018 ($)
Figure 73: France GDP – Composition of 2017, By Sector of Origin
Figure 74: France Export and Import Value & Volume, 2017-2018 ($)
Figure 75: Netherlands Programmatic Display Advertising Market  Value & Volume, 2018-2023 ($)
Figure 76: Netherlands GDP and Population, 2017-2018 ($)
Figure 77: Netherlands GDP – Composition of 2017, By Sector of Origin
Figure 78: Netherlands Export and Import Value & Volume, 2017-2018 ($)
Figure 79: Belgium Programmatic Display Advertising Market  Value & Volume, 2018-2023 ($)
Figure 80: Belgium GDP and Population, 2017-2018 ($)
Figure 81: Belgium GDP – Composition of 2017, By Sector of Origin
Figure 82: Belgium Export and Import Value & Volume, 2017-2018 ($)
Figure 83: Spain Programmatic Display Advertising Market  Value & Volume, 2018-2023 ($)
Figure 84: Spain GDP and Population, 2017-2018 ($)
Figure 85: Spain GDP – Composition of 2017, By Sector of Origin
Figure 86: Spain Export and Import Value & Volume, 2017-2018 ($)
Figure 87: Denmark Programmatic Display Advertising Market  Value & Volume, 2018-2023 ($)
Figure 88: Denmark GDP and Population, 2017-2018 ($)
Figure 89: Denmark GDP – Composition of 2017, By Sector of Origin
Figure 90: Denmark Export and Import Value & Volume, 2017-2018 ($)
Figure 91: APAC Programmatic Display Advertising Market  Value & Volume, 2018-2023 ($)
Figure 92: China Programmatic Display Advertising Market Value & Volume, 2018-2023
Figure 93: China GDP and Population, 2017-2018 ($)
Figure 94: China GDP – Composition of 2017, By Sector of Origin
Figure 95: China Export and Import Value & Volume, 2017-2018 ($)Programmatic Display Advertising Market China Export and Import Value & Volume, 2017-2018 ($)
Figure 96: Australia Programmatic Display Advertising Market  Value & Volume, 2018-2023 ($)
Figure 97: Australia GDP and Population, 2017-2018 ($)
Figure 98: Australia GDP – Composition of 2017, By Sector of Origin
Figure 99: Australia Export and Import Value & Volume, 2017-2018 ($)
Figure 100: South Korea Programmatic Display Advertising Market  Value & Volume, 2018-2023 ($)
Figure 101: South Korea GDP and Population, 2017-2018 ($)
Figure 102: South Korea GDP – Composition of 2017, By Sector of Origin
Figure 103: South Korea Export and Import Value & Volume, 2017-2018 ($)
Figure 104: India Programmatic Display Advertising Market  Value & Volume, 2018-2023 ($)
Figure 105: India GDP and Population, 2017-2018 ($)
Figure 106: India GDP – Composition of 2017, By Sector of Origin
Figure 107: India Export and Import Value & Volume, 2017-2018 ($)
Figure 108: Taiwan Programmatic Display Advertising Market Taiwan 3D Printing  Market Value & Volume, 2018-2023 ($)
Figure 109: Taiwan GDP and Population, 2017-2018 ($)
Figure 110: Taiwan GDP – Composition of 2017, By Sector of Origin
Figure 111: Taiwan Export and Import Value & Volume, 2017-2018 ($)
Figure 112: Malaysia Programmatic Display Advertising Market Malaysia 3D Printing  Market Value & Volume, 2018-2023 ($)
Figure 113: Malaysia GDP and Population, 2017-2018 ($)
Figure 114: Malaysia GDP – Composition of 2017, By Sector of Origin
Figure 115: Malaysia Export and Import Value & Volume, 2017-2018 ($)
Figure 116: Hong Kong Programmatic Display Advertising Market Hong Kong 3D Printing  Market Value & Volume, 2018-2023 ($)
Figure 117: Hong Kong GDP and Population, 2017-2018 ($)
Figure 118: Hong Kong GDP – Composition of 2017, By Sector of Origin
Figure 119: Hong Kong Export and Import Value & Volume, 2017-2018 ($)
Figure 120: Middle East & Africa Programmatic Display Advertising Market Middle East & Africa 3D Printing  Market Value & Volume, 2018-2023 ($)
Figure 121: Russia Programmatic Display Advertising Market Russia 3D Printing  Market Value & Volume, 2018-2023 ($)
Figure 122: Russia GDP and Population, 2017-2018 ($)
Figure 123: Russia GDP – Composition of 2017, By Sector of Origin
Figure 124: Russia Export and Import Value & Volume, 2017-2018 ($)
Figure 125: Israel Programmatic Display Advertising Market  Value & Volume, 2018-2023 ($)
Figure 126: Israel GDP and Population, 2017-2018 ($)
Figure 127: Israel GDP – Composition of 2017, By Sector of Origin
Figure 128: Israel Export and Import Value & Volume, 2017-2018 ($)
Figure 129:  Entropy Share, By Strategies, 2017-2018* (%)Programmatic Display Advertising Market 
Figure 130:  Developments, 2017-2018*Programmatic Display Advertising Market 
Figure 131: Company 1 Programmatic Display Advertising Market  Net Revenue, By Years, 2017-2018* ($)
Figure 132: Company 1 Programmatic Display Advertising Market  Net Revenue Share, By Business segments, 2017 (%)
Figure 133: Company 1 Programmatic Display Advertising Market  Net Sales Share, By Geography, 2017 (%)
Figure 134: Company 2 Programmatic Display Advertising Market  Net Revenue, By Years, 2017-2018* ($)
Figure 135: Company 2 Programmatic Display Advertising Market  Net Revenue Share, By Business segments, 2017 (%)
Figure 136: Company 2 Programmatic Display Advertising Market  Net Sales Share, By Geography, 2017 (%)
Figure 137: Company 3Programmatic Display Advertising Market  Net Revenue, By Years, 2017-2018* ($)
Figure 138: Company 3Programmatic Display Advertising Market  Net Revenue Share, By Business segments, 2017 (%)
Figure 139: Company 3Programmatic Display Advertising Market  Net Sales Share, By Geography, 2017 (%)
Figure 140: Company 4 Programmatic Display Advertising Market  Net Revenue, By Years, 2017-2018* ($)
Figure 141: Company 4 Programmatic Display Advertising Market  Net Revenue Share, By Business segments, 2017 (%)
Figure 142: Company 4 Programmatic Display Advertising Market  Net Sales Share, By Geography, 2017 (%)
Figure 143: Company 5 Programmatic Display Advertising Market  Net Revenue, By Years, 2017-2018* ($)
Figure 144: Company 5 Programmatic Display Advertising Market  Net Revenue Share, By Business segments, 2017 (%)
Figure 145: Company 5 Programmatic Display Advertising Market  Net Sales Share, By Geography, 2017 (%)
Figure 146: Company 6 Programmatic Display Advertising Market  Net Revenue, By Years, 2017-2018* ($)
Figure 147: Company 6 Programmatic Display Advertising Market  Net Revenue Share, By Business segments, 2017 (%)
Figure 148: Company 6 Programmatic Display Advertising Market  Net Sales Share, By Geography, 2017 (%)
Figure 149: Company 7 Programmatic Display Advertising Market   Net Revenue, By Years, 2017-2018* ($)
Figure 150: Company 7 Programmatic Display Advertising Market   Net Revenue Share, By Business segments, 2017 (%)
Figure 151: Company 7 Programmatic Display Advertising Market   Net Sales Share, By Geography, 2017 (%)
Figure 152: Company 8 Programmatic Display Advertising Market   Net Revenue, By Years, 2017-2018* ($)
Figure 153: Company 8 Programmatic Display Advertising Market   Net Revenue Share, By Business segments, 2017 (%)
Figure 154: Company 8 Programmatic Display Advertising Market   Net Sales Share, By Geography, 2017 (%)
Figure 155: Company 9 Programmatic Display Advertising Market   Net Revenue, By Years, 2017-2018* ($)
Figure 156: Company 9 Programmatic Display Advertising Market   Net Revenue Share, By Business segments, 2017 (%)
Figure 157: Company 9 Programmatic Display Advertising Market   Net Sales Share, By Geography, 2017 (%)
Figure 158: Company 10 Programmatic Display Advertising Market   Net Revenue, By Years, 2017-2018* ($)
Figure 159: Company 10 Programmatic Display Advertising Market   Net Revenue Share, By Business segments, 2017 (%)
Figure 160: Company 10 Programmatic Display Advertising Market   Net Sales Share, By Geography, 2017 (%)
Figure 161: Company 11 Programmatic Display Advertising Market   Net Revenue, By Years, 2017-2018* ($)
Figure 162: Company 11 Programmatic Display Advertising Market   Net Revenue Share, By Business segments, 2017 (%)
Figure 163: Company 11 Programmatic Display Advertising Market   Net Sales Share, By Geography, 2017 (%)
Figure 164: Company 12 Programmatic Display Advertising Market   Net Revenue, By Years, 2017-2018* ($)
Figure 165: Company 12 Programmatic Display Advertising Market   Net Revenue Share, By Business segments, 2017 (%)
Figure 166: Company 12 Programmatic Display Advertising Market   Net Sales Share, By Geography, 2017 (%)
Figure 167: Company 13Programmatic Display Advertising Market   Net Revenue, By Years, 2017-2018* ($)
Figure 168: Company 13Programmatic Display Advertising Market  Net Revenue Share, By Business segments, 2017 (%)
Figure 169: Company 13Programmatic Display Advertising Market   Net Sales Share, By Geography, 2017 (%)
Figure 170: Company 14 Programmatic Display Advertising Market   Net Revenue, By Years, 2017-2018* ($)
Figure 171: Company 14 Programmatic Display Advertising Market   Net Revenue Share, By Business segments, 2017 (%)
Figure 172: Company 14 Programmatic Display Advertising Market   Net Sales Share, By Geography, 2017 (%)
Figure 173: Company 15 Programmatic Display Advertising Market   Net Revenue, By Years, 2017-2018* ($)
Figure 174: Company 15 Programmatic Display Advertising Market   Net Revenue Share, By Business segments, 2017 (%)
Figure 175: Company 15 Programmatic Display Advertising Market   Net Sales Share, By Geography, 2017 (%)
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