Head-up display or heads-up display, which also commonly known as a HUD, is any transparent display, that presents data without requiring users to look away from their usual viewpoints. Generally such systems were used in aircrafts especially fighter jets where a pilot need not refocus his eye-sight to view the outside after looking at the optically nearer instruments. Such systems are now being used in high end luxurious cars and commercial aircrafts too. However with the evolution of augmented reality, this technology grew popular amongst the mass public also due to its applications in various applications, especially gaming. Globally, increasing popularity of AR technology, increasing applications in gaming and automobile sector are expected to remain the key growth drivers for the head up display augmented reality device market during the period of study.
Geographically, North America dominated the head up display augmented reality device market driven by higher penetration and acceptance of AR technology amongst its tech savvy residents, higher spending on such technologies and higher usage in end applications also. North America was followed by Europe and Asia-Pacific as second and third largest market for head up display augmented reality device market. Asia Pacific is projected to have the fastest growth owing to a rapidly growing technological user base and acceptance of the technology in the region, especially in developing nations such as China and India.
This report identifies the head up display augmented reality device market industry size for the years 2014-2016, and forecast of the same till the year 2022. It also highlights the market drivers, restraints, growth indicators, challenges, and other key aspects with respect to the augmented & virtual reality device market.
This report segments the head up display augmented reality device market on the basis of technology, application, and regional market as follows:
- Head up display augmented reality device market research report is classified on the basis of technology. Some of the major technologies covered in this report are as follows: AR Technology (Marker-Based Augmented Reality (Passive Marker, Active Marker), Markerless Augmented Reality (Model-Based Tracking, Image Processing-Based).
- Head up display augmented reality device market research report is classified on the basis of application. Some of the major applications covered in this report are as follows: Gaming, Medical, Aerospace & Defence, Medical, Commercial and Others.
- This report has been further segmented into major regions, which includes detailed analysis of each region such as: North America, Europe, Asia-Pacific (APAC), and Rest of the World (RoW) covering all the major country level markets in each of the region.
This report identifies all the major companies operating in the Head up display augmented reality device market. Some of the major companies’ profiles in detail are as follows:
- Continental Corportation
- Way Ray SA
- Google Inc.
- Microsoft Corporation
- Vuzix Corporation.