Polyphenols Market - Forecast(2024 - 2030)

Polyphenols Market Overview

The Polyphenols Market size is estimated to reach $2.12 billion by 2026, growing at a CAGR of 6.4% over the forecast period of 2021-2026. Polyphenols are naturally occurring plant compounds found in plant-based foods such as several fruits and vegetables. Regular consumption of polyphenols has been proven to provide medical benefits such as better digestion, improved brain health while substantially reducing the risk of developing type-2 diabetes. Polyphenols are found in different fruits, such as pomegranate, which has immense quantities of ellagitannins - a bioactive polyphenol. Similarly, tannis or commonly known as tannic acid is a water-soluble polyphenol, which has been found predominantly in plenty of plant-based foods. The discussed polyphenol is responsible for decreasing food intake while also providing qualities of antioxidants. Phenolic acids constitute about 30% of the total polyphenols known to humankind. Stilbenes and lignans are some of the prevalent phenolic acids found in fruits, vegetables, and seeds. Flavonoids constitute the other 60% of the total polyphenols. Flavonoids include quercetin, kaempferol, and catechins popularly found in apples, onions, cocoa, and red cabbage. The polyphenols industry outlook is placed favorably owing to its inclusion in the functional food domain, as it offers benefits beyond the essential nutrients one needs. Moreover, the US FDA’s inclusion of polyphenol in GRAS or Generally Recognized as Safe will help the beverage and food industry broaden its product portfolios. The following reasons, along with the changing dietary preferences, will help the polyphenol market share to improve.

Report Coverage

The report: “Polyphenols Market Forecast (2021-2026)”, by Industry ARC covers an in-depth analysis of the following segments of the Polyphenols Market.

By Form- Liquid, Powder, and Others. 
By Source- Fruits, Vegetables, Cocoa, and Others.
By Application- Functional Foods, Dietary Supplements, Beverages, and Others.
By Types- Flavonoids, Phenolic Acids, Polyphenolic Acids, and Others.
By Geography- North America (U.S., Canada, Mexico), Europe (Germany, United Kingdom (U.K.), France, Italy, Spain, Russia, and Rest of Europe), Asia Pacific (China, Japan India, South Korea, Australia, and New Zealand, and Rest of Asia Pacific), South America (Brazil, Argentina, and Rest of South America), and Rest of the World (the Middle East, and Africa)

Key Takeaways

• Asia-Pacific held a dominant share in the year 2020. It is predominantly owing to the rising consumption of polyphenol in the regions of China and Japan and the aligned technology development that has positioned the region to consume functional foods with abundant acids associated with polyphenols.
• Asia-Pacific will continue to lead the market in the forecast period. Polyphenols are owed to have reasonable amounts of antioxidants, which can substantially reduce the body’s inflammation and the risk of developing cardiovascular diseases, which have now seen an upward trend in the following countries.
• The premium report will carry in-depth analysis of Strengths, Weaknesses, Opportunities, and Threats.
• The orientation of millennials to adopt functional food in their daily diet will help the polyphenol market grow in the forecast period.

Polyphenols Market Revenue, By Geography, 2020(%) 

Polyphenols Market Segment Analysis- By Source

The polyphenol market is segmented into three broad categories based on their source- fruits, vegetables, cocoa, and others. The fruits segment dominated the market in the year 2020. It is owing to all types of polyphenols in the majority of the fruits that humans consume. Although, flavonoids and phenolic acids dominate this in the ratio of 3:2 in the majority of the fruits. The high intake of polyphenols has been a contributing factor in achieving an exponential life without diseases. The research was conducted in which it was found that fruit intake had a significant impact, then that of the vegetable when the polyphenol intake was the same, the absorption of fruits by the urinary tract and others were better. The following studies became a primary reason why fruits are preferred in terms of sources for polyphenols.

The fruits segment will continue to grow at the fastest CAGR of 6.7% over the forecast period of 2021-2026. It is owing to the latest addition of fruits in curating beverages, with overall high nutritional value. For example, brands such as Nutrixin launched a product line of three different beverages, all on fruits, with a claim that each product offers 2-4x more polyphenol content than the original fruit. In addition, expenditure on technological advancements and further knowledge of extrapolating the benefits can help the sub-segment to grow.

Polyphenols Market Segment Analysis- By Application

The polyphenol market is segmented into three broad categories on their application- Functional foods, dietary supplements, and beverages. The beverage sub-segment dominated in the year 2020. It is owing to the benefits polyphenols add in the products in which it is used. For example, green tea as a beverage contains all categories or types of polyphenols such as flavonoids, flavanols, and phenolic acids. The weight constituent of polyphenol in dry green tea is attributed to around 18%-36%. Moreover, with the presence of polyphenols, green tea as a beverage helps in providing antioxidant properties, which in turn helps in better digestion. Additionally, in the year 2020, the pandemic ran its course, and researchers established that green tea helped reduce the severity of Sars-Cov-19 if the virus latches on to one. Epigallocatechin gallate (EGCG)(a type of catechin), the major component of green tea, helped mitigate the antigen's binding power.

Although, the functional foods sub-segment will observe the fastest CAGR of 7.1% over the forecast period of 2021-2026. It is predominantly owing to the rising adoption by manufacturers to inculcate polyphenol in the nutraceutical offerings, as the consumers have become aware of the following ingredient and the overall nutritional value the food or meal offers. The following reasons will help the polyphenol market is propelling forward.

Polyphenols Market Segment Analysis- By Geography

Asia-Pacific held a dominant market share of 35% in the year 2020. The majority of the countries belonging to the following regions have been using spices as a significant herb in preparation for food. Spices of all kinds have a proportion of polyphenols in them, which have made the use of the following prevalent across the region. However, Colorectal cancer prevalence has been increasing in the regions of China, Japan, Korea, and Malaysia. The deaths which happened because of colorectal cancer in 2019 in Asia were 461,422; which was the highest compared to the western regions; and as per the scientific research, polyphenols have proved their use in reducing the incidence of colorectal cancer, owing to their anti-carcinogenesis effect in the colon of the afflicted person.

Moreover, Asia-Pacific is set to grow at a lucrative growth owing to the technological advancements made and breakthroughs observed. Additionally, the prevalence of diabetes in the Asia-Pacific region is immense. Of the total diabetic population surveyed, 60% belong to the area. Since polyphenols exhibit properties that can help in diabetes management, they will allow the affected people to adopt diets containing nutritional benefits.

Polyphenols Market Drivers

Polyphenols can help in diabetes management, which can substantially help the growing diabetes population.

Diabetes has been referred to as a silent killer by US CDC, and the growing numbers of the diseases have not suggested otherwise. As per the global diabetes data report, four out of five adults have undiagnosed diabetes in low- and mid-income countries. Moreover, 32.3 million of the European population had confirmed diabetes, which had grown 2x from the year 2000 when it was 16.8 million. 

Researchers have claimed that polyphenols can substantially help in managing diabetes owing to its composition and the inhibitors it exhibits in the body. Results of the studies have shown that polyphenols decrease hyperglycemia and additionally improve insulin secretion and insulin sensitivity. Growing evidence indicates that various dietary polyphenols may influence blood glucose at different levels and may also help control and prevent diabetes complications. Curcumin, a common spice used and found in India has substantial amounts of adiponectin which helps insulin sensitivity. And a further study helped and proved the hypothesis. 240 prediabetic adults, participants were given 250 milligrams of curcumin or a placebo every day for 9 months. After the intervention, none of those taking curcumin developed diabetes, but 16.4% of the placebo group did. In other words, curcumin was 100% effective in preventing Type 2 diabetes. The properties exhibited by polyphenols may help them to establish their place as a diabetic management food and penetrate the market deeper.

Evolution towards adopting a “health-conscious” diet and foods with high nutritional benefits will help the polyphenol market.

Researchers conducted a study to learn about the discussions on “healthy living” on online platforms. In 2019, 636,056 unique internet users existed; the no of mentions about healthy living was 1,078,060. In 2020, 999,081 unique internet users were added, and the mention of healthy living grew to 1,693,357. A 57% increase was noticed in the online mentions for healthy living. The following trends govern that the Gen Z, Gen X, and the millennials have started to adopt diets that will help them achieve a sustainable life with no cardiovascular diseases. The adoption of polyphenol in “functional food” will substantially add more value to the food and beverages sector. Research has further added that the inclusion of polyphenol in daily diet may also help reduce the cases of colorectal cancer, prevent blood clots, reduce the chances of blood clots, and ease digestion functions. The following reasons will help in making the use of polyphenol evident.      

Polyphenols Market Challenges

Polyphenol levels decrease over time for processed functional food can hamper the market growth.

Polyphenol, although it exhibits various qualities while consumed in its occurring raw forms, such as in fruits and vegetables. The bioactive compounds take a substantial dip over time, and the overall polyphenol levels are immensely affected by the temperature they are kept in. For example, juice processing of berries resulted in the loss of ellagitannins by up to 82%. Moreover, the storage of products at 25 degrees C resulted in a dramatic loss of monomeric anthocyanins, by up to 75%. Anthocyanins exhibit properties such as anti-cancer, anti-diabetes, and preventing cardiovascular ailments. The failure of the following polyphenol may prevent the user from deriving the appropriate nutritional value, and thereby hindering the overall growth of the market.

Polyphenols Market Landscape

The polyphenol market adapts to the strategies of product launches and enhancement, along with mergers and acquisitions to gain a competitive edge over the others. The top 10 companies operating in the Polyphenols Market are-

1. ADM
2. Aquanova,
3. CEMOI,
4. Dupont-Danisco,
5. Lay Natural Ingredients,
6. Archer Daniels Midland,
7. PROVA,
8. Ajinomoto Omnichem Natural Specialities,
9. Cargill,
10. Glanbia Nutritional’s

Polyphenols Market Developments

• In May 2021, Nutrixin launched a Cocoa Beverage, which has 600% more polyphenol as compared to other cocoa beverages. The cocoa essence contains 51g/100ML of cocoa polyphenols and is lactose-free or is made from rice milk, with no added sugars.
• In October 2020, Nutrixin launched functional beverages in three different flavours such as apple, orange, and grape peel. It contains five times polyphenol and 100 times more quercetin than apples. In every 100 ml of beverage, one will get 212 mg of polyphenols. The level would vary according to the flavors chosen.

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