Europe is one of the largest markets for bakery and is mature in most of the countries. The bakery production, cost, distribution and consumption considerably vary across European countries. Through the consumption per capita is less, France, Germany and U.K. hold significant market share due to the existence of premium brands and high population compared to other nations. The demand for bakery goods fluctuates according to seasons due to the variations in consumption patterns.
There has been a considerable shift in the consumers’ preferences with increased focus on nutritional value of the bakery products. The rising popularity of bakery cereals as a healthy and on the go convenient food solution drives the consumption of these products especially in the urban areas. Branding and launch of nutritive products has become the new growth strategy employed by the market leaders in order to reinforce their position in these fragmented markets. With limited scope for further penetration and increasing demand for ‘free-from’ products, the Europe bakery market is set to reach $XX billion by 2021.
Bread remains the dominant category mainly due to its high penetration as a traditional staple food product especially in the Eastern European countries in terms of market share. The bakery products market in this region is highly fragmented with numerous players in regional and national level. Artisanal bakeries have a strong hold on the market predominantly due to high preference of consumers towards fresh and local baked goods.
France is the dominant market in terms of value for bakery products in Europe region which accounted for a market share of around XX% followed by Germany with a share of XX% in 2015. In most of the countries especially the major markets like Italy and France, the share of fresh baked products segment is significantly high, whereas it is less in U.K. Retail chains are the predominant distribution channel for bakery products, however, Artisan channel dominate in the fresh products segment. Rise in supermarkets in the Eastern Europe is set to change the competitive landscape strengthening competitive position of pre-packed bakery providers.
Analysis on demand and supply dynamics of various types of bakery products is also covered in this report. The report also provides the details on potential and prospects of various distribution channels such as retail, artisanal and catering & industrial by considering geographical reach, consumer preferences and offerings as key parameters. Competitive landscape for each of the product types is highlighted and key market players are profiled with attributes of company overview, financial overview, business strategies, product portfolio and recent developments. Market shares of the key players for 2015 are provided as well. The following are the key stakeholders in the Europe Bakery Market:
Raw Material Suppliers
Bakery Ingredient Manufacturers
Bakery Product Manufacturers
End Product Distributors
Government Regulation Boards