Digital Signage is an electronic advertising and information displaying aid which is abruptly replacing the traditional paper and poster based exhibition techniques. A digital signage system comprises of display and a signage player which in turn is connected to a network server. The content to be exhibited is created and deployed to the network along with suitable preferences of playing date, time and place. The market is gradually witnessing a paradigm shift from outsourced service, hardware and software environment to a cloud based cost effective solution.
The Australia digital signage market is analyzed by form factor, component, display type, interaction, types and end user verticals. A comprehensive study of market landscape, market forces and strategic analysis has been conducted for this report. Australia digital signage market is estimated to project from $ Xx m in 2015 to $ Xx m by 2023 at CAGR xx% during 2017-2023.
Interactive digital signage displays are gaining prominence in the retail, hospitality, and transportation sector where the users can access required information as per will, as this reduces the crowd at the helpdesk centers. Moreover increasing millennial population in developed economies such as Australia is also one of the major drivers of the digital signage market owing to the common enthusiasm of the population group toward rich and attractive content which can be delivered by digital signage displays. Moreover cloud based digital signage solutions are gaining prominent adoption by Australian SMEs owing to its flexibility of content management, remote access, scalability and cost effectiveness.
The report includes a discussion of the key suppliers operating in this market. Some of the key players considered in the report include Telstra Corporation Limited, NEC Display Solutions, Entwined Solutions, FM Digital, Communitech Group Pty Ltd, Fujifilm Corporation, Command Pty Ltd and many others