Survey Software Market/Customer Survey Software Market - Forecast(2024 - 2030)

Global Survey Software Market /Customer Survey Software market is forecast to reach $7.2 Billion by 2025, growing at a CAGR of 6.8% during the forecast period from 2020 to 2025. Rising technological advancements along with rising growth of ecommerce industry is acting as major driving factors towards significant market growth of survey software/customer survey software. Moreover, growing adoption towards survey software due to rising industrialization and market competition across various industries have been also causing a positive impact on its market growth.

The report: “Survey Software/Customer Survey SoftwareMarket – Forecast (2020-2025)”, by IndustryARC covers an in-depth analysis of the following segments of the Survey Software/Customer Survey Software Market.

By Deployment Type: Cloud and On premise

By Organization Size: Small scale and medium sized enterprises, Large Enterprises

By Pricing Model: One time license, Annual subscription and Monthly subscription

By End User: Healthcare, Banking & Financial services, Retail, Market Research & Others

By Type: Email, SMS/Text Message, Mobile, Others

By Geography: North America (U.S, Canada and Mexico), South America (Brazil, Argentina and Rest of South America), Europe (U.K, Germany, Italy, France, Spain and Rest of Europe), Asia Pacific (China, Japan, India, South Korea, Australia and Rest of APAC), RoW (Middle East and Africa)

Cloud deployed software is anticipated to have a significant growth in the survey software/customer survey software market during the forecast period 2020-2025. Deployment of cloud based survey software have been increasing across various organizations due to its capability of conducting high quality and more efficient professional surveys, which are more secured than on premises. Cloud based survey software helps businesses towards creating as well as collecting feedbacks within real time, thus boosting the productivity of the organization. Usage of such cloud survey software across enterprises to keep a track of employee reviews helps in better collaboration among the teams, thus improving workflow standards. Moreover, cloud survey 

software have been providing better pricing models with monthly or annual subscriptions, acting as a cost effective solution for the end users. Furthermore, dashboards in these cloud software get updated within real time, thus allowing the users to respond towards customer feedbacks directly from customer relationship management systems. Such factors have been causing a positive impact on the market growth of cloud software with higher adoption from small scale and medium businesses.

North America is anticipated to have a major growth in the global survey software/customer survey software market during the forecast period from 2020 to 2025. Presence of some key players such as SurveyMonkey, QuestionPro and Qualtrics and are acting as major drivers for the growth of survey software/customer survey software market. High investments towards research and development activities along with growth of major industries in the region have been helping in high growth towardscustomer survey software market. Moreover, dominance of ecommerce sector and adoption of cloud online surveys from various industries are also causing positive impact on the market growth of survey software market.

The rising growth of e-commerce sector has been acting as a major driving factor towards the significant growth of survey software/customer survey software market. Since demands towards online products and services have been rising at a rapid pace, e-commerce sector has been widely adopting such survey software to improve their business productivity. Moreover, with changing consumer needs and buying patterns, e-commerce companies need to keep a continuous track towards the growing market trends, thus improving customer satisfaction. Deployment of such customer survey software helps the ecommerce companies to monitor as well as identify the customer preferences through filling out short questionnaire surveys. With higher productivity of e-commerce sales, customer survey software has been facing significant growth in the market to help in gaining much larger audience as well as maintaining their market reputation. Since majority of the survey software comes with customization features, creating a well defined questionnaire meeting company requirements with design flexibility than conducting traditional surveys, thus causing higher adoption from ecommerce industry.

Rising technological growth has be then acting as one of the major driving factors towards the higher growth of survey software/customer survey software market Usage of advanced technologies such as AI, machine learning and many others within survey software have been growing due to its capabilities of improving the quality of surveys with recognization of customer preferences. Implementation of artificial intellgence in customer survey software helps in providing better and more efficient real time insights about the customer reviews, thus causing automatic up gradation and filtering of questions according to the customer preferences. In 2019, SurveyMonkey had expanded survey text analysis capabilities of its product platform by leveraging AI based features that utilizes machine learning and natural language process technologies. This addition of new features to its survey platform was made to provide dynamic and visually impactful insights within shorter time intervals and minimum efforts, adding the sentiment analysis feature. Such technological advancements from a leading survey software company have been helping towards boosting the demands towards customer survey software market.  

Security and privacy concernsare acting as one of the major challenge towards hampering the market growth of survey software market/customer survey software market. Since the rate of cyber crimes have been growing rapidly, security threats regarding online surveys are creating a major impact on the adoption towards customer survey software. As many of the customer survey software design survey templates with requirement of filling out personal information such as contact number, email address and many others, any kind of loss of such data can have a negative impact for the customers. With such insecurities related to privacy, usage of such software becomes less adopted by large enterprises due to data leakage issues, which can cost them heavily in the long run, thus impacting their market growth. 

Partnerships and acquisitions along with product launches are the key strategies of the players in the survey software/customer survey software market. The major key players in the survey software/customer survey software market include SurveyMonkey, Qualtrics, SurveyGizmo, QuestionPro, Survey Sparrow, Zoho Corporation, SoGoSurvey, Typeform, Qualaroo Inc. and Inqwise.