Modular TV Market - Forecast(2024 - 2030)

Modular TV Market Overview

Modular TV Market is analysed to grow at a CAGR of 20.53% during the forecast 2022-2027 to reach $13.96 billion. Modular TV is essentially a TV with a screen that can change its size and aspect ratio by linking together with other modules. With the increasing demand of broadcasting data in big screens at various public places tend to bring significant growth in the demand of Modular TV, further driving its market growth. Different display technologies are now being incorporated in Modular TV to offer supreme visual experience to the viewers which includes adoption of microLED screen over the OLED display and others. With the advancement in technologies, modular TV can now offer 3D visual experience. This technological upgrade tend to bring huge market growth opportunities for the Modular TV Market during the forecast period. Moreover, increasing adoption of modular TV for residential applications and its integration with smart TV and other electronic products which allows viewers to utilise smart features such as smart apps, internet browsing, mobile mirroring and more is anticipated to enhance the Modular TV market size across the globe.

Report Coverage

The report: “Modular TV Industry Outlook – Forecast (2022-2027)”, by Industry ARC covers an in-depth analysis of the following segments of the Modular TV Market.

By Technology: LED, OLED, QLED and Others.
By Display Function: 2D and 3D.
By Application: Commercial, Industrial, Residential and Governmental.
By Geography: North America(U.S., Canada and Mexico); Europe(U.K., Germany, Italy, France, Spain, Russia, Rest of Europe); APAC (China, Japan, South Korea, India, Australia, Rest of APAC); South America(Brazil, Argentina, Rest of Americas); Row (Middle East & Africa).

Key Takeaways

• The increasing demand of broadcasting data in big screens at various public places coupled with rising adoption of modular TV sets for residential applications is analysed to significantly drive the Modular TV Market during the forecast period 2022-2027.
• OLED technology in Modular TV is analysed to hold highest share 35.13% in 2021 owing to its wide range of advantages as compared to other technologies. 
• Commercial applications is expected to hold the highest market share 33.72% in the forecast period owing to the increasing demand of broadcasting any video with supreme visual experience to large amount of viewers.
• Asia-Pacific is analysed to hold the highest share in 2021 owing to the availability of huge demand of modular TV for marketing and advertising applications coupled with increasing urbanisation.

Global Modular TV Market Share, By Region, 2021 (%)

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Modular TV Market Segment Analysis - By Technology

By Technology, the Modular TV Market Report is segmented into LED, OLED, QLED and Others. OLED technology in Modular TV is analysed to hold highest share of 35.13% in 2021 owing to its wide range of advantages as compared to other technologies. Of the modern and easily available television screen types, OLED is analysed to be the most adopted technology for the modular TV across the globe. With Organic Light-Emitting Diode (OLED) technology, every pixel is capable of emitting its own light in response to an electric current. Individual pixels can also be shut off completely. As a result, OLED TVs are capable of deep blacks, high levels of contrast, and realistic colors. Since there's no need for a backlight, OLED TVs are thinner and have narrower bezels than those that use other TV screen technologies. These extensive advantages over other technologies is anticipated to drive its market growth in the Modular TV Market during the forecast period.

Modular TV Market Segment Analysis – By Application

By Application, the Modular TV Market Report is segmented into Commercial, Industrial, Residential and Governmental. Commercial applications is analysed to hold the highest share 33.72% during the forecast period 2022-2027 owing to the increasing demand of broadcasting any video with supreme visual experience to large amount of viewers for various commercial applications such as marketing or advertising. For instance, at Times Square in New York, United States tend to be one of the most invested location for brand promotion and advertising using modular TV. This increasing investment tend to enhance the market growth of Modular TV during the forecast period. Moreover, with the advancement in technologies, modular TV for commercial applications are now being incorporated with 3D display function. For instance, in Chengdu, China, a set of modular TV with 3D display function is being installed which offers supreme visual experience to the viewers. These developments tend to drive the demand of modular TV for commercial applications, further driving its market growth.

Modular TV Market Segment Analysis – By Geography

Asia-Pacific is analysed to be the major region with a share of 30% in 2021 for the Modular TV Market owing to the availability of huge demand of modular TV for marketing and advertising applications coupled with increasing urbanisation. Moreover, according to World Bank Reports, the growth in urban population elevated from 58% in 2018 to 60% in 2020 in Asia-Pacific region. This tend to enhance the adoption of modular TV solutions in residential sector with its integration in smart TVs which offers A integrated internet functionality and wireless connectivity and allows viewers to utilise smart features such as smart apps, internet browsing, mobile mirroring and more. In addition, with the availability of tech-giant economies in the electronics sector such as China, Japan, South Korea and many others in Asia-Pacific region is analysed to create huge market growth opportunities for the Modular TV during the forecast period for wide range of applications. 

Modular TV Market Drivers

Increasing adoption of modular TV for governmental applications is driving the Modular TV market growth

Increasing safety concerns across various governmental infrastructure and highly populated public place tend to drive the demand of big screens for surveillance operations is creating major market boom for the modular TV Market across the globe. Integration of large number of Modular TVs set offers high definition surveillance feature in security control rooms across various parts of the globe. With the increasing threats of terrorist attacks and inhuman activities in public places, the demand of high definition surveillance operation is analysed to remain high, further driving the demand of Modular TV during the forecast period.

Rising integration of smart TVs with Modular TV for residential applications is propelling the Modular TV Market growth

Modular TV for residential applications is analysed to be the stepping stone its market growth in next few years. Rising integration of smart TVs with Modular TV for residential applications is propelling the modular TV market growth. The evolution of TV sets has been changing drastically in residential sector. First, there was the era of giant television boxes that broadcast black-and-white images into households around the United States, Europe and beyond; then the era of flat-screen TVs that streamed high-resolution color images to the delight of folks young and old all over the world. Now, though, television manufacturers are gearing up to introduce us to the next big thing, screens so giant, they might not fit on a single wall. This has brought a significant growth in the adoption of Modular TVs for residential applications, further driving its market growth.

Modular TV Market Challenges

High production cost is analysed to hamper the Modular TV Market growth

One of the most important factors restraining the market growth of Modular TV Market across the global is the ongoing adoption of wireless connectivity equipment due to ongoing adoption of automation solutions. However, this wireless connectivity hazardous area equipment is prone to ignition which may lead to huge damages across the industry. This tend to bring major challenges in its market growth across various industries. Moreover, factors such as the cost of implementation as well as the lack of awareness of the various regulations in safety standards across industries tend to restrain the Modular TV Market growth.

Modular TV Industry Outlook

Production Innovation, Acquisitions, Collaboration, and R&D activities are key strategies adopted by players in the Modular TV Market. In 2020, the market of Modular TV industry outlook has been fragmented by several companies. Modular TV top 10 companies include

1. Samsung Electronics
2. LG
3. Panasonic
4. Sony
5. Hisense
6. TCL
7. Sharp
8. Toshiba
9. Sanyo
10. Vizio

Recent Developments

• In July 2021, Samsung launched a new model of its boundary-pushing modular display named The Wall globally. It is incorporated with the new AI processing technology, upgraded 120Hz frame rates, and versatile installation options.
• In January 2019, Samsung unveiled a 219-inch micro LED TV with a modular design at CES 2019. While the micro LED technology in itself was a big step up.

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