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3D Mobile Theatre Market Overview
The Global 3D Mobile Theatre Market size is forecast to
reach $45.6 billion by 2027, growing at a CAGR 7.5% from 2022 to 2027.
Increasing penetration of augmented reality and virtual reality for effective 3D
content visualization, leveraging digital age technologies such as Artificial
Intelligence (AI), Machine Learning (ML) have
been impacting the market growth towards 3D mobile theatres. Growing demand for 3D Mobile Theatre as a
part of gaining immersive cinematic experience utilizing connected systems such
as head-mounted display and headsets are some of the major factors attributing
to the market growth. The growing adoption of active
matrix organic light emitting diode (AMOLED) in smart gadgets leveraging
flexible display technology is enhancing digital reality. Since electroluminescent organic compounds are generally
placed on base layers within AMOLED
displays, aiding its deployment in 3D mobile theatre applications. Rising
investment towards AR & VR platforms in the entertainment sector is estimated to foster the growth of 3D Mobile Theatre Market
during 2022-2027.
Report Coverage
The report: “3D Mobile Theatre Market Industry Outlook
– Forecast (2022-2027)”, by IndustryARC covers an in-depth analysis of the
following segments of the 3D Mobile Theatre Market
Key Takeaways
- LED
display technology is analyzed to witness highest growth in the global 3D
Mobile Theatre Market during 2022-2027 owing to rising demand for
experiencing enhanced three
dimensional visual quality globally.
- North America 3D Mobile Theatre Market held the largest share
in 2021, attributing to factors like growing advent towards 3D movies or cinema,
rising adoption of augmented and virtual reality devices to enhance
virtual experiences while staying home.
- Increasing penetration of increasing penetration of smart gadgets to gain immersive cinematic experience along with growing demand for ultimate 3D gaming experience supporting digital reality is analyzed to significantly drive the global 3D Mobile Theatre Market for Education Industry during the forecast period 2022-2027.
Global 3D Mobile Theatre Market Share by Geography, 2021 (%)
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3D Mobile Theatre Market Segment Analysis– By Display Technology
By
display technology, 3D Mobile Theatre Market has been segmented into LCD and LED. LED segment is estimated to witness the
highest growth at a CAGR of 8.1% in the global 3D Mobile theatre during the
forecast period 2022-2027. Growing demand for enhanced three-dimensional visual quality
while gaining immersive experience is eventually attributing to
the market growth of LED display technology. LED technology is sub-segmented
into OLED and AMOLED. Additionally, adoption of AMOLED displays is getting
highly favored in portable electronic devices due to its advanced capabilities
such as significantly less power consumption as well as no backlight
requirement. In January 2020, Jade Bird Display, a Chinese global leader in LED
display technology announced its launch of the latest portfolio of micro LED
displays for AR and VR devices. In August 2021, NEP Group announced about
acquiring Prysm
Collective, Lux Machina and Halon Entertainment with an aim to create a new
division NEP Virtual Studios. This acquisition was done to drive the adoption of
virtual production for movies and TV, which in turn will contribute towards
market growth in coming time.
3D Mobile Theatre Market Segment Analysis - By End Users
By end users, 3D Mobile Theatre Market
for has been segmented into Home
and commercial sector. Home dominated the market
in 2021 with a market share of 42% and is also anticipated to witness the significant growth during the
forecast period 2022-2027 owing to increasing demand for gaining real-time visibility
and massive rise in
demand for high-quality entertainment at home. The increasing trend of shift
towards High-Definition (HD) content, especially for video marketing, owing to
its higher resolution, substantially higher number of pixels, and improved
content quality compared to standard-definition content, is positively impacting
the growth. The growing demand for creating graphic
illustrations is anticipated to bolster the adoption of immersive platform
in the media and entertainment sector. Furthermore, with the rising
consumption of media and entertainment content for kids, the demand for 3D mobile
theatre market has gained a huge popularity. In September 2021, Rokid announced
about continuing pre-sales of Rokid Air on the Indiegogo platform to let
consumers experience a huge 120 degree virtual screen as a part of delivering
an immersive, multimedia experience for apps, games, and movies with voice
control AI and such developments will fuel the growth in the future years.
3D Mobile Theatre Market Segment Analysis - By Geography
3D Mobile Theatre Market Drivers
Increasing penetration of smart gadgets to gain immersive cinematic experience is positively impacting the market growth
Increasing
penetration of smart gadgets to gain immersive cinematic experience is
positively impacting the market growth. Rising proliferation of VR headsets with
a 360-degree approach to
foster immersive stereoscopic experience leveraging 3D algorithm and so on
acts as major factor driving the market growth towards global 3D Mobile Theatre
Market. Growing convergence of entertainment
sector and AR/VR platform supporting digital reality technology is one of the
prime factors boosting the market. 3D mobile theatre
accelerates the addition of digital elements to visual perception. The ease of
accessing content from online streaming services, computer, phone, external
drives, or gaming console by utilizing Wi-Fi, HDMI, or USB is contributing
towards global 3D mobile theatre market. In March 2021, Spatial Inc.
announced about the launch of new kind of immersive audio for homes,
offices and theme parks as well. This development was done to
create
sound experiences that adapt to the audio environment as a part of making it real-time, interactive and flexible,
which in turn will fuel the market growth in the long run.
Growing demand for ultimate 3D gaming experience supporting digital reality drives its market forward
Growing demand for sophisticated, immersive virtual reality gaming while sitting in the home act
as a major driver boosting its market growth. The increasing popularity of gaming
among consumers is encouraging manufacturers to invest more as a part of
scaling up digital gaming portfolio. Rising integration of IoTs in gaming sector offers various immersive
games, which can be played on standalone systems, specialized game consoles, or
using advanced laptops and PCs. Furthermore, with the increasing
penetration of VR gaming devices and accessories, such as VR headsets, sensor-equipped gloves, hand controllers, the
demand for 3D mobile theatre market has gained a huge traction. In August 2021, Dell
Technologies launched a gaming laptop integrated with 3D audio to provide an optimized 360 degree audio and
visual experience. Such factors are analyzed to propel the global 3D Mobile
Theatre Market in the coming time.
3D Mobile Theatre Market Challenges
High costs associated with installation, integration and maintenance of 3D mobile theatre systems hinders its market growth
High cost
associated with installation, integration
and maintenance of 3D mobile theatre systems is impeding
the growth of market. The average price
of 3D mobile theatre headsets lies in the range between US$750
- US$800. Consumers are limiting its adoptability due to its high financial
requirement. Installation and integration
of 3D mobile theatre systems require additional hardware or platform support
to improve 3D visual quality, adding up to the overall costs. Furthermore, traditional
movie theatres never used to invest in technologies and thus many of them are
still reluctant to adopt this technology due to limited budget allocation. Such
factors have been creating an adverse impact on its market growth.
3D Mobile Theatre Industry Outlook
Product
launches, acquisitions, Partnerships and R&D activities are key strategies
adopted by players in the Market. 3D
Mobile Theatre Market top 10 companies include:
- Sony Corporation
- Google LLC
- Microsoft Corporation
- Magic Leap
- Samsung Group
- Nvidia Corporation
- Royole Corporation
- Oculus VR
- Hewlett-Packard
- Procus
Acquisitions/Product Launches
- In November 2020, HP launched Reverb G2 virtual reality headset in a collaboration with Valve and Microsoft. This high quality Virtual Reality Headset offers immersion for enhanced collaboration and interaction as a part of personalized entertainment.
- In September 2020, Oculus VR launched Oculus 2, a next generation VR headset. This launch was done to enhance immersive gaming experience among newcomers. This VR headset also offers convenient ways to watch 3D movies using various online streaming services as well as local storage.
- In September 2019, Procus launched its Virtual Reality Headset in India. This Procus Pro VR headset provides optimized visual quality with immersion for VR content watching or gaming purpose.