3D Movie Theater Market Overview
3D Movie Theater
Market is analysed to grow at a CAGR of 20.1% during the forecast 2021-2026 and reach $10.6 billion by 2026. 3D Movie Theater Market has witnessed a significant growth
over the last few years owing to the rising demand for high-quality movies with
enhanced VFX technology which offers supreme virtual reality experience to the
customers. Instruments such as depth sensors, 3D screens, polarized glasses and
visual effects (VFX) photography are increasingly being used to enhance
the movie experience for viewers. Moreover, the adoption of digital projection
systems to showcase high-definition motion pictures using 3D technologies tend
to drive the 3D Movie theatre market growth. For instance, in 2020, DepthKit,
which was developed by Microsoft, is a marker-less motion-capturing device that
has been introduced in the entertainment industry. It enables photographers to
photograph objects in form of 3D sculptures. These trends are anticipated to
bring significant growth in the demand of 3D Movie Theater during the forecast
period, further driving its market growth.
Report Coverage
The
report: “3D Movie Theater Industry
Outlook – Forecast (2021-2026)”, by IndustryARC covers an in-depth analysis
of the following segments of the 3D Movie Theater Market.
By Type: Drive-in Theater, IMAX Theater,
Independent theater, Multiplexes and Others.
By Technology: 3D Glasses, 3D Projector, 3D
screens, 3D Display walls and Others.
By Geography: North America(U.S., Canada and
Mexico); Europe(U.K., Germany, Italy, France, Spain, Russia, Rest of Europe);
APAC (China, Japan, South Korea, India, Australia, Rest of APAC); South
America(Brazil, Argentina, Rest of Americas); RoW (Middle East & Africa).
Key Takeaways
- Increasing
demand of high-quality movies with enhanced VFX technology across the
globe is analysed to significantly drive the 3D Movie Theater Market
during the forecast period 2021-2026.
- Multiplexes
is analysed to hold highest share in 2020 owing to the availability of multiple
screens which allows maximum viewers in a single time. Moreover, the
presence of multiplexes in the majority of recreational centers and shopping
malls tend to uplift its market growth across the globe during the
forecast period.
- 3D
projector is expected to hold the highest market share in the forecast
period owing to the rising demand for digital projection systems to
showcase high-definition motion pictures.
- Asia-Pacific is analyzed to hold the highest share in 2020 owing to the availability of highly populated countries such as China and India in this region which bring huge opportunities for 3D Movie theater market growth.
3D Movie Theater Market Share, By Region, 2020 (%)
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3D Movie Theater Market Segment Analysis - By Type
By
Type, the 3D Movie Theater Market Report is segmented into Drive-in theater,
IMAX theatre, Independent theater, Multiplexes and Others. Multiplexes are analyzed to hold the highest share of 42.16%
in 2020 owing to the availability of multiple screens which increases the number of viewers in a single time. This tends to enhance its
annual sales as compared to other segments, further uplifting its market
growth. For instance, according to India Brand Equity Foundation (IBEF), India
is planning to invest $778 billion in 2022 in Infrastructure development across
the country. These huge investments tend to uplift the developments of
multiplexes across different states of the country further driving its market
growth during the forecast period. Moreover, with the presence of Multiplexes in the majority
of recreational centers and shopping malls, it has gained huge popularity
across the globe. This further drives the market growth of Multiplexes in 3D
Movie Theater Market.
3D Movie Theater Market Segment Analysis - By Technology
By Technology,
the 3D Movie Theater Market Report is segmented into 3D Glasses, 3D Projector,
3D screens, 3D Display walls and Others. 3D Projector segment is analysed to hold
the highest share of 29.65% during the forecast period 2021-2026 owing to the rising
demand of digital projection systems to showcase high-definition motion
pictures. With the advancements in technology, 3D projectors now come with
enhanced laser technology which is designed to offer a high-quality movie
experience with increased frame rates which tend to bring significant growth in
its demand during the forecast period. For instance, RGB pure laser projectors feature
10-bit image processing. It offers unprecedented quality in visualization and
jaw-dropping reality in themed attractions by providing 4K models that offer
true 120Hz and greater output for smooth, comfortable, immersive viewing in 3D movies.
For instance, in 2020, InFocus launched a new projector for movie theatre. The
company announced its new ScreenPlay SP1081HD and SP2080HD at ISE, both DLP
projectors with 1080p resolution and 3D (144Hz DLP Link) capabilities. These developments tend
to bring a huge impact to its demand, further driving its market growth.
3D Movie Theater Market Segment Analysis – By Geography
Asia-Pacific is analysed to be the major region with a share of 35% in 2020 for the 3D Movie Theatre Market owing to the availability of highly populated countries such as China, India, Japan and Others. Moreover, China is the tech giant in providing one of the most advanced technologies for 3D Movie theater market such as 3D polarized glasses, 3D projectors, and others. According to World Bank Reports, in 2020, the population of China reached 1.43 billion with a growth rate of 0.3% and the population of India reached 1.38 billion with a growth rate of 1%. This increasing growth in population will bring a huge impact on the demand of 3D movie theaters during the forecast period, further driving its market growth. Moreover, according to India Brand Equity Foundation (IBEF), Indian Entertainment industry has been increasing emphasis on animated intellectual property (IP) content and are investing largely in VFX animation to provide outstanding movie experience. These investments are anticipated to bring a positive impact in the market growth of 3D movie theatre during the forecast period.
3D Movie Theater Market Drivers
Increasing demand of
high-quality movies with enhanced VFX technology is driving the demand of 3D
Movie theater
Increasing demand of high-quality movies with enhanced VFX technology across the globe to provide jaw-dropping visual experience tend to bring significant growth in the demand of 3D Movie theatre. The growing number of multiplexes around the world have adopted 3D display and projection technologies in order to ensure a higher participation of audiences. With the advancement of 3D display in movies, there has been an increasing number of movie watchers that have brought a need in filmmakers to be more creative and use VFX to attract a higher audience. For instance, according to IBEF, Indian Entertainment industry has been increasing emphasis on animated intellectual property (IP) content and are investing largely in VFX animation to provide outstanding movie experience to the viewers. This tends to build-up the expectation among the audience to visualize an outstanding movie experience. This increasing demand of high-definition digital movies tends to drive the 3D Movie theater market growth during the forecast period.
Rising focus on improving customer experience is propelling the 3D Movie Theater Market growth
3D
Movie Theater is a perfect mix of technologies to engage a customer. A
memorable virtual reality experience often leads to a satisfied customer.
Implementation of various 3D technologies such as 3D glasses, 3D projectors, 3D
screens and others are likely to give an enriching experience to the customer
which increases the chances of customer satisfaction significantly. As this
technology is meant to make it easy and memorable for customers it is
likely to have an upper hand in leading to satisfied customers for companies as
well. This further enhances the sales revenue of the movie theater. The 3D
Movie theaters can extensively be used as marketing tools to spread awareness
about a product and various government programs. This enhanced customer experience offered
through 3D Movie Theater will drive market growth during the forecast
period.
3D Movie Theater Market Challenges
Strict Government regulation due to Covid-19 pandemic is analyzed to hamper the 3D Movie Theater Market growth
One of the most important factors restraining the
market growth of 3D Movie theater market across the globe is the strict
government regulations due to outbreak of Covid-19 pandemic. During the huge
outbreak of Covid-19 across the globe, when the positive cases were increasing
exponentially, movie theaters across every part of the world witnessed complete
shutdown for almost a year. This brought huge damage to the 3D movie theater
in the global market. However, after the cases are being witnessed to decrease,
various countries are planning to open movie theater again but with strict
government regulations. Regulations such as limited audience and limited
screening of movies in a day has brought major challenges in the market growth
of 3D movie theater.
3D Movie Theater Market Landscape
Production
Innovation, Acquisitions, Collaboration, and R&D activities are key
strategies adopted by players in the 3D Movie Theater Market. In 2020,
the market of 3D Movie Theater industry outlook has been fragmented by several companies. 3D Movie Theater top 10 companies
include
- Harkness Screens
- Galalite Screens
- EKRAN
- Severtson Screen
- Samsung
- Ballantyne Strong
- IMAX
- Sony
- AMC
- INOX Leisure
Acquisitions/Technology Launches/Partnerships
- In June 2021, AMC announced to build 3D movie theater and raised around $2 billion over the last six months and plans to use some of the fresh funds to acquire more theater locations. This will increase the number of 3D movie theater, further uplifting the market growth.
- In January 2021, INOX opens 3 new 3D multiplexes with 11 screens to reach the milestone of 150 multiplexes in India. This will enhance the 3D Movie theater market in India.
Relevant Report
Titles:
3D Display Market – Forecast (2021 - 2026)
Report Code: ESR
0097
3D & 4D Technology Market – Forecast (2021 - 2026)
Report Code: ESR
13271
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