South Korean consumers are very beauty conscious and spend heavily on cosmetic and beauty products owing to their cultural and social norms. Professional hair care products have great demand in South Korea owing to the shift in consumer’s interest towards celebrity fashion trends. Imitating celebrities’ styles and following their preferred products to get groomed has been a major trend in South Korea. The net
market for professional hair care products in South Korea was estimated to be $XXm in 2016 and is forecast to cross $XXm mark by 2022 with a CAGR of XX % between 2017 and 2022.
South Korean’s prefer the hair treatment products such as shampoos and conditioning, in order to regulate the hair and scalp related problems such as hair loss, dandruff, itchy scalp and hair damage. Significant demand for natural products is witnessed in the market in recent time. The professional hair care products market has been categorized based on category, price and location. The market sizes for professional hair care products by categories, salon distribution and pricing analysis of salon services such as hair coloring, straightening/rebonding or perming, hair wash (shampoo, conditioning and styling) and treatment have been covered in the report.
Competitive landscape for industry and market players are profiled with attributes of company overview, financial overview, business strategies, product portfolio and recent developments.
Sample Companies Profiled in this Report are:
- L’Oreal Group (France)
- Amore Pacific Group (South Korea)
- Procter & Gamble Co (U.S.)
- Milbon Co Ltd. (Japan)
- Shiseido Company (Japan).
The above given companies hold substantial share owing to their diverse distribution of products through wholesalers and distributors. Companies in the market are launching new products to attract the consumers and significantly making use of social media for marketing purposes.