The global food colors Market is estimated to grow at a CAGR of 7% during the forecast period 2018-2013. The society will witness the shift from artificial to natural colors market and is expected to grow double pace as compared to the synthetic food color market. Changing consumer preferences, rising disposable income and high demand for easy-to-cook meals are driving the growth of food color market.
What are food colors?
Food colors are prevalent in our daily life and are even in foods and drinks we wouldn't expect, these are substances which are added to food or drink to change its color for acceptability. Food colors are classified into natural food colors, synthetic food colors, and blended food colors.
What are the major applications of food colors?
Food colors are used in commercial food production and in domestic cooking food colors influence the consumer to buy the product through visual appearance. It improves taste, texture and appearance of the product, it also maintains the taste and the freshness of the food.
The various applications for food inclusions include jams & jellies, ice-cream confectionary, carbonated drinks, sweets, oils & fats, meat products, processed food & vegetables, egg products, sauces etc.
Market Research and Market Trends of food colors
- One of the driver for food color is because of the craft food movement supported by the ease for small businesses to gain awareness through social media. As more artisan businesses enter the spotlight, the more it feeds the trend for craft foods. With the right images full of bold and vibrant colors, these smaller businesses can go viral and gain attraction.
- There is a rise in the adoption of multi-color concoctions for processed food sector. Also, Innovations of synthetic food colors such as rainbow bagels and unicorn lattes are giving more attractiveness to the food which is further rising demand from the consumer end.
Who are the Major Players in food colors market?
The companies referred in the market research report includes Sensient Technologies Corporation, D.D. Williamson & Co. Incorporated, Chr. Hansen A/S, Dohler Group, ajantha chemical industries, Chromatech, Global sugar art.
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