Alcoholic beverages are drinks that contain ethanol, a psycho active drug. These beverages are produced through fermentation process followed by distillation process to increase the ethanol concentration. Alcoholic drinks contain considerable amount of ethanol (alcohol) which has an intoxication affect. These drinks vary in ethanol content like: Beer with 4%-5% vol, wine with 12% vol and so on. Laws and regulations regarding the production, sales and consumption of alcohol differ across regions.
Europe is a mature market for alcoholic drinks and is projected to grow at a sluggish rate during the forecast period 2010-2020. Additionally, shift in consumer preferences towards healthier drinks such as RTD tea and functional beverages are restraining the growth of Alcoholic Beverage Market especially the beer category. As the demand for crafted beer has been in rise, domestic players are gaining prominence in major markets of this region.
European Alcoholic Beverages market is categorized by type, by distribution channel and by countries in this report. The report covers market analysis of alcoholic beverages based on different types such as Spirits, Beer, Cider/Perry, Wine and others. The report provides detailed analysis on distribution landscape and potential of various distribution channels regarding alcoholic beverages in Europe. Country specific trends and growth prospects are covered in this report.
Sample Companies Profiled in this Report are:
- Constellation Brands Inc.
- Anheuser-Busch InBev
- Diageo Plc.
- Moosehead Brewing Co