Juice is essentially the liquid extract of fruit or vegetable. Juices are mainly consumed for their health benefits. Fruits are the major source for juices and are often sold in the form of packaged and canned beverages. Juices are available in various flavors reflecting the source of the extract such as Orange pulp, Apple, Lemonade and so on. Juice products can be categorized into four broad types based on the juice concentrate present in the packaged juice product as 100% juice, Nectars (25%-99% juice concentrate), Juice drinks (less than 24% juice concentrate) and flavored juice drinks (no juice concentrate). In nectars and juice drinks, along with the juice concentrate manufacturers add sweeteners, citric acids and other ingredients to enhance taste, color and nutritional content. Packaged Juice products can be either frozen or non-refrigerated. The report on juice market covers packaged juice products which are available in various packaging cartons, glass & plastic bottles and so on.
North America juice market is featured with high consumer awareness, intense competition among brands, growing concern for health & wellness and wide availability of these beverages in retail stores. The market has been in expansion in terms of variety of packages, sizes and flavors. Manufacturers have been trying to gain good image among the consumers by obtaining Organic, Vegan and Non-GMO certificates to reflect the naturalness and nutritional benefits related to their brands. Consumers are highly price sensitive and switch their brands according to the price fluctuations. The market is also highly dependent on the agriculture sector, as availability and price of the fruits and vegetables impacts the cost of operations and thereby market revenues.
The report analyzes the market based on juice content namely: 100% juices, juice drinks, flavored juice and nectars. The report provides detailed analysis on distribution landscape and potential of various distribution channels such as Supermarkets/Hypermarkets, Convenience stores, specialty food stores, online retail and others. Country specific trends and market dynamics are also covered in the report.
Sample Companies profiled in this Report are:
- Coca-Cola Company
- Pepsi Co.
- Grupo Industria Lala SA de CV.