Pet food is specially produced food from plants and animal extracts that provides essential nutrition to the pets. Rising pet owners preference to healthy and organic foods bundled with innovations in functionality are the key factors that have positively affected the pet foods industry. Customers’ interest in natural formulations has encouraged companies to further expand their product mix by launching products with natural ingredients. Brands with formulas free of artificial colors and flavors are positively perceived in the market. Customers increasingly consider their pets to be members of the family and are willing to pay for higher-priced pet food.
Europe pet food market is characterized by increasing pet humanization, manufacturers focus on new formulas & innovative packaging and customers buying preference through multi-channels. Increasing health concern for pets among pet owners is stimulating the demand for quality functional food. Pet owners in Europe give more importance to quality over quantity and price which is affecting the buying decisions of customers. The demand for pet specific products as well as product with specific nutritional benefits is expected to rise in the coming years. Spain is projected to be the fastest growing market during the review period.
Europe pet food market is categorized by pet, by food type, by distribution channel and by countries in this report. The report covers market analysis of pet food based on different pets such as Dog, Cat, Bird and Fish. On the basis of type the pet food the market is categorized as dry food, wet food and treats & snacks. The report provides detailed analysis on distribution landscape and potential of various distribution channels regarding pet food market. Country specific trends and growth prospects are covered in this report.
Sample Companies Profiled in this Report are:
- Mars Inc.
- Nestlé Purina PetCare Company.
- Royal Canin Pvt Ltd
- Wagg Foods Ltd
- Pets at Home Plc