Ready to drink (RTD) beverages are prepackaged drinks which are ready for consumption. These are both alcoholic and non-alcoholic. Alcohol based RTDs are also known as flavored alcoholic beverages can be consumed directly or used as a mix in cocktails and alcohol. Other RTDs which are flavored with Tea and Coffee are directly consumed. RTDs flavored with tea are sold as Iced Tea and Herbal tea, similarly Coffee flavored RTDs are retailed as Cafe Latte and Cold Coffee drinks. Both Alcohol based and coffee, tea flavored RTDs are widely consumed by the younger demographics in many countries.
Countries in North America where the countries initially introduced to RTDs .Tea based RTDs are preferred over Coffee RTDs, due to the rapid product launches which offer black tea and natural juice blended teas to the consumers. RTD coffee is promoted by the huge number of coffee chains such as Starbuck and Coffee bean, the huge range for cold coffees such as Frappuccino are huge rage with customers. Consumers trying to save costs on visiting bars and pubs prefer to get buy alcoholic RTDs and make their own cocktails and have weekend fun at home, such trend is driving the sale of spirit and malt based RTDs.
The report analyzes the market based on type of Ready to drink beverages such as Alcoholic and Non Alcoholic which is sub segmented as Tea, Coffee and Others. The report provides detailed analysis on distribution landscape and potential of various distribution channels such as Department Stores, Supermarkets/Hypermarkets, and Online retail. Country specific trends and market dynamics are also covered in the report.
Sample Companies profiled in this Report are:
- Anheuser-Busch InBev,
- AriZona Beverage Co LLC