Antivirus Software Package Market - Industry Analysis, Market Size, Share, Trends, Application Analysis, Growth And Forecast 2024-2030

Report Code: ITR 41695 Report Format: PDF + Excel

Antivirus Software Package Market Overview

The Antivirus Software Package market is expected to grow at CAGR of 5.1% from 2024-2030 to reach $6.5bn. Antivirus Software Package is a type of program developed to protect PC/laptop or mobile/tablet from attack of malware such as viruses, worms, rootkits etc. They may steal important data or slow down the system The major driving force of this market is collaboration among Antivirus Software Package providers and technology manufacturers such as mobile, computer etc. Most of consumers are dependent on internet for banking and e-commerce transactions. These transactions are highly vulnerable to cyber-attacks, so consumers are compelled to use Antivirus Software Package to protect against fraud. 

As cyberattacks become more sophisticated and diverse, users need more than just Antivirus Software Package software to protect their systems and data. Multi-layered security solutions combine Antivirus Software Package software with other security features, such as firewall, anti-malware, anti-phishing, VPN, password manager, and encryption. Another trend driving the demand for Antivirus Software Package is user awareness. Users are becoming more concerned about their privacy and data security, especially in the wake of recent data breaches and scandals involving major tech companies and governments.

Report Coverage

The report: “Antivirus Software Package Market – Forecast (2024-2030)”, by IndustryARC covers an in-depth analysis of the following segments of the Antivirus Software Package Industry.

                                            

By Deployment: On Premise, Cloud, Hybrid
By Source: Open Source Software and Paid Software
By Installation Type:  On Access, On Demand and Hardware
By Platform: PC/Laptop (Windows, Linux, Android, Mac, Unix and Others) and Mobile/Tablet (Windows, Android, iOS and Others)
By Function: Virus Detection, System Analysis, Malware Removal, File Quarantine, Online Security, Threat Identification, Data Protection and Others
By End User: Consumers and Businesses
By Geography: North America (USA, Canada, and Mexico), Europe (UK, Germany, France, Italy, Spain, Netherlands, Belgium and the Rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia and New Zealand, Indonesia, Malaysia and the Rest of Asia-Pacific), South America (Brazil, Argentina, Colombia, Chile and the Rest of South America), the Rest of the World (the Middle East, and Africa)

Key Takeaways:

• With increase in hacking, data breach and data steal, key players of Antivirus Software Package market are investing heavy in creation of improved software. The security has become the major concern in every sector. Everyone is looking for safe and protected Antivirus Software Package solutions for their business. This has led to tremendous growth in Antivirus Software Package industry. 
• The Antivirus Software Package market has also developed in last few years with increase in demand of smartphones and tablets. As most consumers are using mobiles or tablets for financial transactions. With the increase in harmful attacks, consumers are also installing Antivirus Software Package software for complete security and data protection in their mobile or tablet. 
• According to McAfee research, 80% of parents are concerned about who their children are talking online and 34% have discovered that their children are visiting an inappropriate website. In order to provide solution where parents can manage their children’s activity McAfee collaborated with LG to deliver enhanced parental control in LG smartphones. 

Antivirus Software Package Market Segment Analysis – By Platform

PC segment held the largest share in the Antivirus Software Package Market in 2023 and is expected to grow at a CAGR of 8.5% between 2024 and 2030. Personal computers remain ubiquitous in both professional and personal spheres, serving as essential tools for work, communication, and leisure. This widespread use makes PCs a primary target for cyber threats, prompting a higher demand for Antivirus Software Package solutions. Additionally, as digital activities continue to expand, the need to protect sensitive data, personal information, and critical systems on PCs becomes paramount. The historical prevalence of malware, ransomware, and other cyber threats targeting PCs has also heightened awareness and emphasized the necessity of robust Antivirus Software Package protection. As the digital landscape evolves, the increasing reliance on PCs positions this segment at the forefront of Antivirus Software Package demand.

Antivirus Software Package Market Segment Analysis – By Geography

North America held the largest share of 40% in the Antivirus Software Package Market in 2023 due to a combination of technological infrastructure, high digital adoption rates, and a proactive cybersecurity landscape. The prevalence of sophisticated cyber threats and the awareness of potential risks drive the demand for advanced Antivirus Software Package solutions. In one of the biggest data breaches of all time in the education industry, the Los Angeles Unified School District (LAUSD) was attacked by a Russian criminal group, Vice Society, over Labor Day weekend in 2022. The attack affected over 1000 schools and 600,000 students in the second-largest school district in the United States. The region's stringent regulatory environment and a growing emphasis on data protection and privacy further contribute to the widespread adoption of Antivirus Software Package solutions.

Antivirus Software Package Market Drivers

Rising Cybersecurity Attacks on Businesses

According to the World Bank, SMEs account for the majority of businesses worldwide and represent about 90% of businesses and more than 50% of employment worldwide. The increased global competition and current economic scenario has put a great pressure on SMEs ability to compete and survive. SMEs commenced digitization of their operations and began making use of modern technologies. Internet connectivity has been one of the biggest entrepreneurial facilitators in the last decade. For SMEs relying on network-related tasks, such as online sales or sharing of documents and files across the cloud, having Antivirus Software Package ensures the safety of the data. As per Verizon’s 2022 Data Breach Investigations Report, 61% of SMEs experienced a cyber-attack. Cyberattacks can derail these enterprises as they can prove to be extremely expensive. According to the United States Securities and Exchange Commission (SEC), about 60% of SMEs go out of business within six months of a data breach or cyber-attack. Thus, the rising number of data breaches and cybersecurity attacks on businesses drives the Antivirus Software Package market.

Government Initiatives on Strengthening Cybersecurity

Government initiatives focused on strengthening cybersecurity act as a pivotal driver propelling the Antivirus Software Package market. As cyber threats become increasingly sophisticated, authorities worldwide are proactively responding with stringent regulations, policies, and investments. In March 2022, the Cybersecurity and Critical Infrastructure bill was introduced in the Chilean Senate. The comprehensive cybersecurity bill aims to improve security structures and measures in public and private institutions. Such bills and acts lead to an increased demand for Antivirus Software Package solutions. Government-led efforts not only raise awareness but also incentivize businesses and individuals to fortify their digital defenses. Compliance requirements set by these initiatives drive the adoption of advanced Antivirus Software Package solutions, creating a dynamic landscape.

Antivirus Software Package Market Challenges

Increasing Prevalence of Free Antivirus Software Package Software

The increasing prevalence of free Antivirus Software Package software can pose a challenge for the Antivirus Software Package market. With an increasing array of free options, users may be less inclined to invest in premium solutions, impacting the market's revenue potential. While free Antivirus Software Package tools provide basic protection, they often lack the advanced features and comprehensive security measures offered by their premium counterparts. Convincing users of the added value in paid solutions becomes essential in overcoming the growing competition from freely accessible Antivirus Software Package alternatives.
 
                                        
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Antivirus Software Package Industry Outlook

Technology launches, acquisitions, and R&D activities are key strategies adopted by players in this market. Antivirus Software Package top 10 companies include:
  1. Bitdefender
  2. Kaspersky Lab
  3. Gen Digital Inc
  4. Avast Software s.r.o.
  5. Microsoft Corporation
  6. McAfee Corp
  7. Panda Security
  8. ESET s.r.o
  9. Emsisoft Ltd.
  10. F-Secure Corporation
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1. Antivirus Software Package Market - Overview
    1.1. Definitions and Scope
2. Antivirus Software Package Market - Executive summary
    2.1. Market Revenue, Market Size and Key Trends by Company
    2.2. Key Trends by type of Application
    2.3. Key Trends segmented by Geography
3. Antivirus Software Package Market 
    3.1. Comparative analysis
        3.1.1. Product Benchmarking - Top 10 companies
        3.1.2. Top 5 Financials Analysis
        3.1.3. Market Value split by Top 10 companies
        3.1.4. Patent Analysis - Top 10 companies
        3.1.5. Pricing Analysis 
4. Antivirus Software Package Market – Startup companies Scenario Premium Premium
    4.1. Top 10 startup company Analysis by
        4.1.1. Investment
        4.1.2. Revenue
        4.1.3. Market Shares
        4.1.4. Market Size and Application Analysis
        4.1.5. Venture Capital and Funding Scenario
5. Antivirus Software Package Market – Industry Market Entry Scenario Premium Premium
    5.1. Regulatory Framework Overview
    5.2. New Business and Ease of Doing business index
    5.3. Case studies of successful ventures
    5.4. Customer Analysis – Top 10 companies
6. Antivirus Software Package Market Forces
    6.1. Drivers
    6.2. Constraints
    6.3. Challenges
    6.4. Porters five force model
        6.4.1. Bargaining power of suppliers
        6.4.2. Bargaining powers of customers
        6.4.3. Threat of new entrants
        6.4.4. Rivalry among existing players
        6.4.5. Threat of substitutes 
7. Antivirus Software Package Market -Strategic analysis
    7.1. Value chain analysis
    7.2. Opportunities analysis
    7.3. Product life cycle
    7.4. Suppliers and distributors Market Share
8. Antivirus Software Package Market – By Deployment (Market Size -$Million / $Billion)
    8.1. On Premises
    8.2 Cloud
    8.3 Hybrid
9. Antivirus Software Package Market – By Source (Market Size -$Million / $Billion)
    9.1. Open Source Software
    9.2. Paid Software
10. Antivirus Software Package Market – By Installation Type (Market Size -$Million / $Billion)
    10.1. On Access
    10.2. On Demand
    10.3. Hardware
11. Antivirus Software Package Market – By Type of Market (Market Size -$Million / $Billion)
    11.1. Offline
    11.2. Online
12. Antivirus Software Package Market – By Platform (Market Size -$Million / $Billion)
    12.1. PC/Laptop
        12.1.1. Windows 
        12.1.2. Linux
        12.1.3. Android
        12.1.4. Mac
        12.1.5. Unix
        12.1.6. Others
    12.2. Mobile/Tablet
        12.2.1. Windows
        12.2.2. Android
        12.2.3. iOS
        12.2.4. Others
13. Antivirus Software Package Market – By Function (Market Size -$Million / $Billion)
    13.1. Virus Detection
    13.2. System Analysis
    13.3. Malware Removal
    13.4. File Quarantine
    13.5. Online Security
    13.6. Threat Identification
    13.7. Data Protection
    13.8. Others
14. Antivirus Software Package – By End User (Market Size -$Million / $Billion)
    14.1 Consumers
    14.2 Businesses
15. Antivirus Software Package - By Geography (Market Size -$Million / $Billion)
    15.1. North America 
        15.1.1 U.S.
        15.1.2 Canada 
        15.1.3 Mexico 
   15.2 South America 
        15.1.1 Brazil  
        15.1.2 Argentina
        15.1.3 Chile
        15.1.4 Colombia 
        15.1.5 Rest of South America
    15.3 Europe 
        15.3.1 U.K  
        15.3.2 Germany 
        15.3.3 Italy 
        15.3.4 France
        15.3.5. Netherlands
        15.3.6. Belgium
        15.3.7 Spain
        15.3.8 Rest of Europe
    15.4 APAC
        15.4.1 China 
        15.4.2 Australia
        15.4.3 Japan 
        15.4.4 South Korea
        15.4.5 India
        15.4.6 Indonesia
        15.4.7 Malaysia
        15.4.8 Rest of APAC
    15.5 RoW
        15.5.1 Middle East
        15.5.2 Africa
16. Antivirus Software Package Market - Entropy
    16.1. New product launches
    16.2. M&A's, collaborations, JVs and partnerships
17. Antivirus Software Package Market – Industry / Segment Competition landscape Premium Premium
    17.1. Market Share Analysis
        17.1.1. Market Share by Country- Top companies
        17.1.2. Market Share by Region- Top 10 companies
        17.1.3. Market Share by type of Application – Top 10 companies
        17.1.4. Market Share by type of Product / Product category- Top 10 companies
        17.1.5. Market Share at global level- Top 10 companies
        17.1.6. Best Practises for companies
18. Antivirus Software Package Market – Key Company List by Country Premium Premium
19. Antivirus Software Package Market Company Analysis
    19.1. Bitdefender
    19.2. Kaspersky
    19.3. Gen Digital Inc
    19.4. Avast Software s.r.o.
    19.5. Microsoft Corporation
    19.6. McAfee Corp.
    19.7. Panda Security
    19.8. ESET s.r.o.
    19.9. Emsisoft Ltd.
    19.10. F-Secure Corporation

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LIST OF TABLES

1.Global Antivirus Software Package Market, By Device Type Market 2023-2030 ($M)
1.1 Laptop Market 2023-2030 ($M) - Global Industry Research
1.2 Desktop Market 2023-2030 ($M) - Global Industry Research
2.Global Antivirus Software Package Market, By End Use Market 2023-2030 ($M)
2.1 Corporate Use Market 2023-2030 ($M) - Global Industry Research
2.2 Personal Use Market 2023-2030 ($M) - Global Industry Research
3.Global Antivirus Software Package Market, By Device Type Market 2023-2030 (Volume/Units)
3.1 Laptop Market 2023-2030 (Volume/Units) - Global Industry Research
3.2 Desktop Market 2023-2030 (Volume/Units) - Global Industry Research
4.Global Antivirus Software Package Market, By End Use Market 2023-2030 (Volume/Units)
4.1 Corporate Use Market 2023-2030 (Volume/Units) - Global Industry Research
4.2 Personal Use Market 2023-2030 (Volume/Units) - Global Industry Research
5.North America Antivirus Software Package Market, By Device Type Market 2023-2030 ($M)
5.1 Laptop Market 2023-2030 ($M) - Regional Industry Research
5.2 Desktop Market 2023-2030 ($M) - Regional Industry Research
6.North America Antivirus Software Package Market, By End Use Market 2023-2030 ($M)
6.1 Corporate Use Market 2023-2030 ($M) - Regional Industry Research
6.2 Personal Use Market 2023-2030 ($M) - Regional Industry Research
7.South America Antivirus Software Package Market, By Device Type Market 2023-2030 ($M)
7.1 Laptop Market 2023-2030 ($M) - Regional Industry Research
7.2 Desktop Market 2023-2030 ($M) - Regional Industry Research
8.South America Antivirus Software Package Market, By End Use Market 2023-2030 ($M)
8.1 Corporate Use Market 2023-2030 ($M) - Regional Industry Research
8.2 Personal Use Market 2023-2030 ($M) - Regional Industry Research
9.Europe Antivirus Software Package Market, By Device Type Market 2023-2030 ($M)
9.1 Laptop Market 2023-2030 ($M) - Regional Industry Research
9.2 Desktop Market 2023-2030 ($M) - Regional Industry Research
10.Europe Antivirus Software Package Market, By End Use Market 2023-2030 ($M)
10.1 Corporate Use Market 2023-2030 ($M) - Regional Industry Research
10.2 Personal Use Market 2023-2030 ($M) - Regional Industry Research
11.APAC Antivirus Software Package Market, By Device Type Market 2023-2030 ($M)
11.1 Laptop Market 2023-2030 ($M) - Regional Industry Research
11.2 Desktop Market 2023-2030 ($M) - Regional Industry Research
12.APAC Antivirus Software Package Market, By End Use Market 2023-2030 ($M)
12.1 Corporate Use Market 2023-2030 ($M) - Regional Industry Research
12.2 Personal Use Market 2023-2030 ($M) - Regional Industry Research
13.MENA Antivirus Software Package Market, By Device Type Market 2023-2030 ($M)
13.1 Laptop Market 2023-2030 ($M) - Regional Industry Research
13.2 Desktop Market 2023-2030 ($M) - Regional Industry Research
14.MENA Antivirus Software Package Market, By End Use Market 2023-2030 ($M)
14.1 Corporate Use Market 2023-2030 ($M) - Regional Industry Research
14.2 Personal Use Market 2023-2030 ($M) - Regional Industry Research

LIST OF FIGURES

1.US Antivirus Software Package Market Revenue, 2023-2030 ($M)
2.Canada Antivirus Software Package Market Revenue, 2023-2030 ($M)
3.Mexico Antivirus Software Package Market Revenue, 2023-2030 ($M)
4.Brazil Antivirus Software Package Market Revenue, 2023-2030 ($M)
5.Argentina Antivirus Software Package Market Revenue, 2023-2030 ($M)
6.Peru Antivirus Software Package Market Revenue, 2023-2030 ($M)
7.Colombia Antivirus Software Package Market Revenue, 2023-2030 ($M)
8.Chile Antivirus Software Package Market Revenue, 2023-2030 ($M)
9.Rest of South America Antivirus Software Package Market Revenue, 2023-2030 ($M)
10.UK Antivirus Software Package Market Revenue, 2023-2030 ($M)
11.Germany Antivirus Software Package Market Revenue, 2023-2030 ($M)
12.France Antivirus Software Package Market Revenue, 2023-2030 ($M)
13.Italy Antivirus Software Package Market Revenue, 2023-2030 ($M)
14.Spain Antivirus Software Package Market Revenue, 2023-2030 ($M)
15.Rest of Europe Antivirus Software Package Market Revenue, 2023-2030 ($M)
16.China Antivirus Software Package Market Revenue, 2023-2030 ($M)
17.India Antivirus Software Package Market Revenue, 2023-2030 ($M)
18.Japan Antivirus Software Package Market Revenue, 2023-2030 ($M)
19.South Korea Antivirus Software Package Market Revenue, 2023-2030 ($M)
20.South Africa Antivirus Software Package Market Revenue, 2023-2030 ($M)
21.North America Antivirus Software Package By Application
22.South America Antivirus Software Package By Application
23.Europe Antivirus Software Package By Application
24.APAC Antivirus Software Package By Application
25.MENA Antivirus Software Package By Application
26.Avast Software S R O, Sales /Revenue, 2015-2018 ($Mn/$Bn)
27.Microsoft, Sales /Revenue, 2015-2018 ($Mn/$Bn)
28.Avg Technology, Sales /Revenue, 2015-2018 ($Mn/$Bn)
29.Avira Operation Gmbh Co Kg, Sales /Revenue, 2015-2018 ($Mn/$Bn)
30.Mcafee, Llc, Sales /Revenue, 2015-2018 ($Mn/$Bn)
31.Symantec Corporation, Sales /Revenue, 2015-2018 ($Mn/$Bn)
32.F-Secure, Sales /Revenue, 2015-2018 ($Mn/$Bn)
33.Lavasoft, Sales /Revenue, 2015-2018 ($Mn/$Bn)
34.Adaware, Sales /Revenue, 2015-2018 ($Mn/$Bn)
35.Bullguard, Sales /Revenue, 2015-2018 ($Mn/$Bn)