Architectural PVB Film Market - Forecast(2024 - 2030)

Report Code: CMR 15148 Report Format: PDF + Excel

Architectural PVB Film Market Overview

Architectural PVB (polyvinyl butyral) Film Market size is forecast to reach $3.9 billion by 2026, after growing at a CAGR of 5% during 2021-2026 due to increasing consumption of PVB laminated safety glasses in the residential and commercial buildings. Polyvinyl butyral is a resin prepared from polyvinyl alcohol by reaction with butyraldehyde. It offers excellent properties such as strong binding, optical clarity, adhesion to many surfaces, toughness, and flexibility, thus; it is commonly used in the architectural fields. Architectural PVB film is used for both interior and exterior building applications such as flooring, street furniture, commercial window, walls, glazing, doors, and balustrade. Architectural PVB film offers excellent sound barrier properties and absorption of ultraviolet rays. The rising demand for architectural PVB film to protect interiors from ultraviolet exposure is expected to boost the market for architectural PVB film.

Impact of COVID-19

During the COVID-19 pandemic, major sectors saw a steady decline in growth owing to the decrease in transportation during the lockdown. The construction activities were also closed from the first quarter of 2020. According to U.S. Census Bureau, construction spending in the US decreased 0.8% in January 2021. Thus, these factors are limiting the demand for architectural PVB film.

Report Coverage

The report: “Architectural PVB Film Market – Forecast (2021-2026)”, by Industry ARC, covers an in-depth analysis of the following segments of the architectural PVB film market.

By Product Type: Standard Film and High Performance.
By Application: Interior (Window, Insulated Glazing, Windscreen, Floor and Stairs, Glass Panels, Partitions, Others) and Exterior (Curtain wall, Street Furniture and Exterior Structure, Commercial Window, Spandrels, Others).
By Geography: North America (USA, Canada, and Mexico), Europe (UK, Germany, Italy, France, Spain, Netherlands, Russia, Belgium, and Rest of Europe), Asia Pacific (China, Japan, India, South Korea, Australia & New Zealand, Indonesia, Taiwan, Malaysia, and Rest of Asia Pacific), South America (Brazil, Argentina, Colombia, Chile, and Rest of South America), and RoW. (Middle East and Africa).

Key Takeaways

  • Asia-Pacific dominates the architectural PVB film market owing to increasing demand from architectural building in Asian Countries such as India, China. Japan, and others.
  • Increasing adoption of laminated safety glass in exterior and interior appliances due to excellent soundproof property is estimated to boost the market demand for architectural PVB film market in near future.
  • Additionally, increasing adoption of polyvinyl butyral colorless film which obtained by the condensation reaction of polyvinyl alcohol and butyraldehyde. It is known for its excellent adhesion properties as well as outstanding UV resistance. Thus, it is used as s safety glass in the construction industry.

Figure: APAC Architectural PVB Film Market, 2021-2026 (US$ Billion)

Architectural PVB Film Market

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Architectural PVB Film Market Segment Analysis – By Product Type

The standard film segment held the largest share in the global architectural PVB film market in 2020 due to increasing awareness towards laminated safety glass. Standard films are safe as it does not break easily. Standard film protects the interior from UV lights and brings more natural light into the building without sacrificing structural integrity. These are blocking out the ultraviolet rays thus this film type is used in windscreens. Hence, due to such properties standard films are used in architectural applications which are estimated to grow the demand for architectural PVB films.

Architectural PVB Film Market Segment Analysis – By Application

Exterior application held the largest share in the global architectural PVB film in 2020 and is expected to grow at a CAGR of 5.2% in 2021-2026 due to widely used in buildings as laminated safety and security glass. Laminated safety glass (or PVB film, treated by polyvinyl alcohol with the reaction of butyraldehyde), offers protection against UV rays. Architectural PVB film is highly demanded in developing countries due to various properties such as good adhesion, recyclability, solar energy control, and aesthetic appearance. Thus, increasing building demand is estimated to grow the market size of architectural PVB film during the projected era. According to the US Census Bureau, new housing unit construction was 11,471 thousand units in 2019 in the United States, which reached 3,642 units in 2020. Additionally, according to Central Sanctioning and Monitoring Committee (CSMC), 1,68,606 new homes were approved to construct in urban areas under Pradhan Mantri Awas Yojana in 2021 in India. Furthermore, in April 2021, The U.S. Census Bureau and the U.S. Department of Housing and Urban Development announced the construction of 1.6 million houses, out of which 1.4 houses have been built. Thus, the growing demand for buildings is estimated to grow the demand for architectural PVB film.

Architectural PVB Film Market Segment Analysis – By Geography

Asia Pacific dominated the global architectural PVB film market in 2020 with more than the share of 30%, due to increasing industrialization and urbanization in emerging Asian countries such as China, India, and so on. PVB films are used for interior and exterior construction in developing countries due to their excellent stability. According to the India Brand Equity Foundation (IBEF), the real state sector in India is expected to reach a market size of US$ 1 trillion by 2030 and will grow to (US$ 9.30 billion) by 2040. Additionally, according to the National Bureau of Statistics, China's real estate market investment jumped from 15.7% in 2019 to 38.3% in January-February 2021. Furthermore, according to the Central Bureau of Statistics, the total sales of built houses in Indonesia has increased by 12,033 units in 2018, as compared with 7,884 units in 2017. Hence, due to rapid growth in the construction sector in the upcoming year is estimated to grow the consumption of the architectural PVB film market.

Architectural PVB Film Market Drivers

Robust Building and Construction Industry Growth is estimated to grow the demand for Architectural PVB Film at Global Level

The Government of Canada announced a housing plan, under this plan the housing units have expanded by 14,000 units and 65,900 units being repaired during FY16-FY21. Additionally, according to the Federal Office for Building and Regional Planning, Germany will require about 350,000 new housing units per year by 2021. Furthermore, according to the Statics of South Africa, GDP from construction in South Africa increased to ZAR 82,047.74 million (US$5,018.95 million) in the fourth quarter of 2020 from ZAR 79,899.25 million (US$4,887.51 million) in the third quarter of 2020. According to the National Bureau of Statistics (NBS), real estate investment in China rose 7.0% in 2020. Apart from this, according to the National Economic and Social Development Council (NESDC), the total construction spending rose by 1.5% (to THB1.321 trillion) including public sector spending rose by 5.0% in 202 as compared to 3.1% in 2019. Hence, growth in construction projects is estimated to grow the architectural PVB film market size. 

Growing Adoption of Laminated Safety Glass

PVB film used as a laminated glass, produced by polyvinyl alcohol, has excellent anti-breakage and sound insulation properties. These glasses help to reduce sound when it passes through the window or doors. Thus, these are highly required in exterior and interior building applications. Additionally, laminated safety glasses come with a new property such as reducing carbon emission in the environmental pollution during production. Laminated safety glass offers excellent properties such as solar energy control, design versatility, UV control, and much more. Thus, due to these properties, it is widely used in offices, hotels, and various other organizations which are estimated to the growing demand for laminated glasses. 

Architectural PVB Film Market Challenges

Availability of Substitutes of Laminated Glass may hamper the Market

PVB films are more sensitive than tampered glass. Tempered glass can easily break into small particles but PVB film does not break easily. Temper glass does not remain intact when it has broken thus it is used to ensure maximum protection. Laminated glass is also more expensive than normal glass and tempered glass. Hence, the availability of inexpensive glass may limit the architectural PVB film market.

Architectural PVB Film Market Landscape

Technology launches, acquisitions, and R&D activities are key strategies adopted by players in the architectural PVB film market. Major players in the architectural PVB film market are ChangChun Group, DuPont, Eastman Chemical, EVERLAM, Huakai Plastic, Kingboard Chemical Holdings, Kuraray, RongXin New Materials, Sekisui, Zhejiang Decent Plastic, and among others.

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1. Architectural PVB Film Market- Market Overview
    1.1 Definitions and Scope 
2. Architectural PVB Film Market - Executive Summary
    2.1 Key Trends by Product type
    2.2 Key Trends by Application
    2.3 Key Trends by Geography
3. Architectural PVB Film Market – Comparative analysis 
    3.1 Market Share Analysis- Major Companies
    3.2 Product Benchmarking- Major Companies
    3.3 Top 5 Financials Analysis
    3.4 Patent Analysis- Major Companies
    3.5 Pricing Analysis (ASPs will be provided)
4. Architectural PVB Film Market - Startup companies Scenario Premium Premium 
    4.1 Major startup company analysis:
        4.1.1 Investment
        4.1.2 Revenue
        4.1.3 Product portfolio
        4.1.4 Venture Capital and Funding Scenario
5. Architectural PVB Film Market – Industry Market Entry Scenario Premium Premium 
    5.1 Regulatory Framework Overview
    5.2 New Business and Ease of Doing Business Index
    5.3 Successful Venture Profiles
    5.4 Customer Analysis – Major companies
6. Architectural PVB Film Market - Market Forces
    6.1 Market Drivers
    6.2 Market Constraints
    6.3 Porters Five Force Model
        6.3.1 Bargaining Power of Suppliers
        6.3.2 Bargaining Powers of Buyers
        6.3.3 Threat of New Entrants
        6.3.4 Competitive Rivalry
        6.3.5 Threat of Substitutes 
7. Architectural PVB Film Market – Strategic Analysis
    7.1 Value Chain Analysis
    7.2 Opportunity Analysis
    7.3 Product/Market Life Cycle
    7.4 Distributor Analysis – Major Companies 
8. Architectural PVB Film Market – By Product Type (Market Size -$Billion)
    8.1 Standard Film
    8.2 High Performance
9. Architectural PVB Film Market – By Application (Market Size -$Billion)
    9.1 Interior
        9.1.1 Window
        9.1.2 Insulated Glazing
        9.1.3 Windscreen
        9.1.4 Floor and Stairs
        9.1.5 Glass Panels
        9.1.6 Partitions
        9.1.7 Others
    9.2 Exterior
        9.2.1 Curtain wall
        9.2.2 Street Furniture and Exterior Structure
        9.2.3 Commercial Window
        9.2.4 Spandrels
        9.2.5 Others
10. Architectural PVB Film Market - By Geography (Market Size -$Million/Billion)
    10.1 North America
        10.1.1 USA
        10.1.2 Canada
        10.1.3 Mexico
    10.2 Europe
        10.2.1 UK
        10.2.2 Germany
        10.2.3 France
        10.2.4 Italy
        10.2.5 Netherlands
        10.2.6 Spain
        10.2.7 Russia
        10.2.8 Belgium
        10.2.9 Rest of Europe
    10.3 Asia-Pacific
        10.3.1 China
        10.3.2 Japan
        10.3.3 India
        10.3.4 South Korea
        10.3.5 Australia and New Zeeland
        10.3.6 Indonesia
        10.3.7 Taiwan
        10.3.8 Malaysia
        10.3.9 Rest of APAC
    10.4 South America
        10.4.1 Brazil
        10.4.2 Argentina
        10.4.3 Colombia
        10.4.4 Chile
        10.4.5 Rest of South America
    10.5 Rest of the World
        10.5.1 Middle East
            10.5.1.1 Saudi Arabia
            10.5.1.2 UAE
            10.5.1.3 Israel
            10.5.1.4 Rest of the Middle East
        10.5.2 Africa
            10.5.2.1 South Africa
            10.5.2.2 Nigeria
            10.5.2.3 Rest of Africa
11. Architectural PVB Film Market – Entropy
    11.1 New Product Launches
    11.2 M&As, Collaborations, JVs and Partnerships
12. Architectural PVB Film Market – Market Share Analysis Premium
    12.1 Company Benchmarking Matrix- Major Companies
    12.2 Market Share at Global Level - Major companies
    12.3 Market Share by Key Region - Major companies
    12.4 Market Share by Key Country - Major companies
    12.5 Market Share by Key Application - Major companies
    12.6 Market Share by Key Product Type/Product category - Major companies
13. Architectural PVB Film Market – Key Company List by Country Premium Premium
14. Architectural PVB Film Market Company Analysis - Business Overview, Product Portfolio, Financials, and Developments
    14.1 Company 1
    14.2 Company 2
    14.3 Company 3
    14.4 Company 4
    14.5 Company 5
    14.6 Company 6
    14.7 Company 7
    14.8 Company 8
    14.9 Company 9
    14.10 Company 10 and more
    "*Financials would be provided on a best efforts basis for private companies"