Overview
Automation testing market size is
forecast to reach $31 billion by 2025, growing at CAGR 16.22% during 2020-2025 owing
to the coalescence of machine learning in automation testing for writing test
cases based on user interactions. This not only saves time by automation of
repetitive tasks but also reduces the time to market the product significantly.
The major types of automation testing includes static testing and dynamic
testing. Static testing includes the examination of output or project artifacts
without execution, on the other hand dynamic testing incorporates the process
of examination through execution.
The paradigm shift to SaaS and the growing number of vendors opting for continuous integrations approach, the need for regression testing for checking the original functionalities of the solutions after the integration of changes, is set to gain more traction during the forecast period 2020-2025.
Key Takeaways- Automation Testing Industry Outlook
- Functional testing held the major share of the automation testing market in 2019 owing to the growing demand of the same across the SMEs
- BFSI sector dominated the automation testing market owing to burgeoning adoption of the various automation testing tools by the neo banking firms
- North America accounted the major share of the global automation testing market in 2019 owing to the adoption of various automation testing tools across broad base of large enterprises in the region
Testing Type - Segment Analysis
Functional testing held the major
share of the automation testing market in 2018 owing to the broad scale
adoption of these tools for testing functional requirements of software. It is
a type of dynamic testing in which the test cases are automated to check the
compliance of multiple functionalities of the software with the operational
requirements. Functional automation testing market segment was majorly
dominated by the large enterprises in 2018. However, the SMEs segment is set to
witness the highest growth in the functional testing market owing to blooming
number of startups in Information Technology sector.
Industry Vertical - Segment Analysis
Banking, Financial Services and
Insurance (BFSI) segment held significant share of the automation testing
market in 2018 owing to the blooming challenger banks and neo banks across the
world. The adoption of digitalization in the BFSI sector is creating a
prominent demand for automation testing of application software. However,
retail sector is set to witness the highest growth rate of 18% during 2020-2025
owing to the growing penetration of e-commerce. E-retail sector is attracting a
significant customer attention through new payment methods, interactive mobile
applications, Chabot based support system and so on which is set to driving the
adoption of automation testing.
Geography - Segment Analysis
North America held a share of 37% of the global
automation testing market in 2018 owing to the wide scale adoption in large
enterprises across IT & telecom, BFSI, retail and other industry verticals.
APAC automation testing market is set to witness the highest growth rate during
2020-2025 owing to the blooming startups and SMEs in the retail and BFSI sector
along with the growing digital transformation and connectivity in this region.
Apart from this, the growing interest of large enterprises in expanding in the
APAC region is also set to assist the market growth during 2020-2025.
Drivers – Automation testing Market
- Growing adoption of Cloud based automation testing tools and integration of Machine Learning
The growing adoption of
cloud based automation tools is analyzed to be one of the major drivers of
automation tools market. Cloud based automation tools are cost effective, agile
and scalable owing to which these tools are witnessing significant adoption in
the SMEs and Start-ups. Apart from this, the integration of machine learning
and artificial intelligence in the cloud based automation testing tools is
easing the tool usage significantly which is also set to assist the market
growth during 2020-2025
Challenges – Automation testing Market
- Lack to Necessary Skills and Initial Investment Cost
The lack of necessary skills in the development teams to handle the automation testing tools for defining the right framework and scope of automation is set to pose a significant challenge to the automation testing market growth. Apart from that the initial investment in the infrastructure, licensing and operating costs of maintaining the hardware is also set to pose a challenge to the market growth. However, with the shift to SaaS, IaaS, PaaS and so on is set to offset the challenge during the forecast period 2020-2025.
Market Landscape
Automation testing top 10 companies operating in the
market includes IBM, Microsoft, Invensis Technologies, Mobisoft Infotech, CA
Technologies, Capgemini, Astegic,Testim.Io, Thinksys, Micro Focus and among
others. The Automation testing market is analyzed to be fragmented with prominent
concentration of suppliers and high degree of competition.
Investments & Product Launch
- In November 2019, LambdaTest, a U.S. based startup founded in 2017, received a funding of $2m by Blume Ventures and Leo Capital. The company will use the funding to enhance its automation testing platform.
- In March 2019, Perfecto, a cloud based DevOps testing of mobile and web apps, launched Perfecto Codeless which is a no code/low code automation testing tools which eliminates the need for writing and maintaining test script, thereby saving time for complex tasks.
LIST OF TABLES
1.Global Automation Testing Market By Testing Type Market 2023-2030 ($M)1.1 Functional Testing Market 2023-2030 ($M) - Global Industry Research
1.2 Non-Functional Testing Market 2023-2030 ($M) - Global Industry Research
1.2.1 Application Programming Interface Testing Market 2023-2030 ($M)
1.2.2 Security Testing Market 2023-2030 ($M)
1.2.3 Performance Testing Market 2023-2030 ($M)
1.2.4 Compatibility Testing Market 2023-2030 ($M)
1.2.5 Compliance Testing Market 2023-2030 ($M)
1.2.6 Usability Testing Market 2023-2030 ($M)
2.Global Market By Service Market 2023-2030 ($M)
2.1 Advisory & Consulting Services Market 2023-2030 ($M) - Global Industry Research
2.2 Planning & Development Services Market 2023-2030 ($M) - Global Industry Research
2.3 Support & Maintenance Services Market 2023-2030 ($M) - Global Industry Research
2.4 Documentation & Training Services Market 2023-2030 ($M) - Global Industry Research
2.5 Implementation Services Market 2023-2030 ($M) - Global Industry Research
2.6 Managed Services Market 2023-2030 ($M) - Global Industry Research
3.Global Market By Organization Size Market 2023-2030 ($M)
3.1 Small & Medium-Sized Enterprises Market 2023-2030 ($M) - Global Industry Research
3.2 Large Enterprises Market 2023-2030 ($M) - Global Industry Research
4.Global Automation Testing Market By Vertical Market 2023-2030 ($M)
4.1 Automotive Market 2023-2030 ($M) - Global Industry Research
4.2 Defense & Aerospace Market 2023-2030 ($M) - Global Industry Research
4.3 Healthcare & Life Sciences Market 2023-2030 ($M) - Global Industry Research
4.4 Retail Market 2023-2030 ($M) - Global Industry Research
4.5 Telecom & IT Market 2023-2030 ($M) - Global Industry Research
4.6 Manufacturing Market 2023-2030 ($M) - Global Industry Research
4.7 Logistics & Transportation Market 2023-2030 ($M) - Global Industry Research
4.8 Energy & Utilities Market 2023-2030 ($M) - Global Industry Research
5.Global Automation Testing Market By Testing Type Market 2023-2030 (Volume/Units)
5.1 Functional Testing Market 2023-2030 (Volume/Units) - Global Industry Research
5.2 Non-Functional Testing Market 2023-2030 (Volume/Units) - Global Industry Research
5.2.1 Application Programming Interface Testing Market 2023-2030 (Volume/Units)
5.2.2 Security Testing Market 2023-2030 (Volume/Units)
5.2.3 Performance Testing Market 2023-2030 (Volume/Units)
5.2.4 Compatibility Testing Market 2023-2030 (Volume/Units)
5.2.5 Compliance Testing Market 2023-2030 (Volume/Units)
5.2.6 Usability Testing Market 2023-2030 (Volume/Units)
6.Global Market By Service Market 2023-2030 (Volume/Units)
6.1 Advisory & Consulting Services Market 2023-2030 (Volume/Units) - Global Industry Research
6.2 Planning & Development Services Market 2023-2030 (Volume/Units) - Global Industry Research
6.3 Support & Maintenance Services Market 2023-2030 (Volume/Units) - Global Industry Research
6.4 Documentation & Training Services Market 2023-2030 (Volume/Units) - Global Industry Research
6.5 Implementation Services Market 2023-2030 (Volume/Units) - Global Industry Research
6.6 Managed Services Market 2023-2030 (Volume/Units) - Global Industry Research
7.Global Market By Organization Size Market 2023-2030 (Volume/Units)
7.1 Small & Medium-Sized Enterprises Market 2023-2030 (Volume/Units) - Global Industry Research
7.2 Large Enterprises Market 2023-2030 (Volume/Units) - Global Industry Research
8.Global Automation Testing Market By Vertical Market 2023-2030 (Volume/Units)
8.1 Automotive Market 2023-2030 (Volume/Units) - Global Industry Research
8.2 Defense & Aerospace Market 2023-2030 (Volume/Units) - Global Industry Research
8.3 Healthcare & Life Sciences Market 2023-2030 (Volume/Units) - Global Industry Research
8.4 Retail Market 2023-2030 (Volume/Units) - Global Industry Research
8.5 Telecom & IT Market 2023-2030 (Volume/Units) - Global Industry Research
8.6 Manufacturing Market 2023-2030 (Volume/Units) - Global Industry Research
8.7 Logistics & Transportation Market 2023-2030 (Volume/Units) - Global Industry Research
8.8 Energy & Utilities Market 2023-2030 (Volume/Units) - Global Industry Research
9.North America Automation Testing Market By Testing Type Market 2023-2030 ($M)
9.1 Functional Testing Market 2023-2030 ($M) - Regional Industry Research
9.2 Non-Functional Testing Market 2023-2030 ($M) - Regional Industry Research
9.2.1 Application Programming Interface Testing Market 2023-2030 ($M)
9.2.2 Security Testing Market 2023-2030 ($M)
9.2.3 Performance Testing Market 2023-2030 ($M)
9.2.4 Compatibility Testing Market 2023-2030 ($M)
9.2.5 Compliance Testing Market 2023-2030 ($M)
9.2.6 Usability Testing Market 2023-2030 ($M)
10.North America Market By Service Market 2023-2030 ($M)
10.1 Advisory & Consulting Services Market 2023-2030 ($M) - Regional Industry Research
10.2 Planning & Development Services Market 2023-2030 ($M) - Regional Industry Research
10.3 Support & Maintenance Services Market 2023-2030 ($M) - Regional Industry Research
10.4 Documentation & Training Services Market 2023-2030 ($M) - Regional Industry Research
10.5 Implementation Services Market 2023-2030 ($M) - Regional Industry Research
10.6 Managed Services Market 2023-2030 ($M) - Regional Industry Research
11.North America Market By Organization Size Market 2023-2030 ($M)
11.1 Small & Medium-Sized Enterprises Market 2023-2030 ($M) - Regional Industry Research
11.2 Large Enterprises Market 2023-2030 ($M) - Regional Industry Research
12.North America Automation Testing Market By Vertical Market 2023-2030 ($M)
12.1 Automotive Market 2023-2030 ($M) - Regional Industry Research
12.2 Defense & Aerospace Market 2023-2030 ($M) - Regional Industry Research
12.3 Healthcare & Life Sciences Market 2023-2030 ($M) - Regional Industry Research
12.4 Retail Market 2023-2030 ($M) - Regional Industry Research
12.5 Telecom & IT Market 2023-2030 ($M) - Regional Industry Research
12.6 Manufacturing Market 2023-2030 ($M) - Regional Industry Research
12.7 Logistics & Transportation Market 2023-2030 ($M) - Regional Industry Research
12.8 Energy & Utilities Market 2023-2030 ($M) - Regional Industry Research
13.South America Automation Testing Market By Testing Type Market 2023-2030 ($M)
13.1 Functional Testing Market 2023-2030 ($M) - Regional Industry Research
13.2 Non-Functional Testing Market 2023-2030 ($M) - Regional Industry Research
13.2.1 Application Programming Interface Testing Market 2023-2030 ($M)
13.2.2 Security Testing Market 2023-2030 ($M)
13.2.3 Performance Testing Market 2023-2030 ($M)
13.2.4 Compatibility Testing Market 2023-2030 ($M)
13.2.5 Compliance Testing Market 2023-2030 ($M)
13.2.6 Usability Testing Market 2023-2030 ($M)
14.South America Market By Service Market 2023-2030 ($M)
14.1 Advisory & Consulting Services Market 2023-2030 ($M) - Regional Industry Research
14.2 Planning & Development Services Market 2023-2030 ($M) - Regional Industry Research
14.3 Support & Maintenance Services Market 2023-2030 ($M) - Regional Industry Research
14.4 Documentation & Training Services Market 2023-2030 ($M) - Regional Industry Research
14.5 Implementation Services Market 2023-2030 ($M) - Regional Industry Research
14.6 Managed Services Market 2023-2030 ($M) - Regional Industry Research
15.South America Market By Organization Size Market 2023-2030 ($M)
15.1 Small & Medium-Sized Enterprises Market 2023-2030 ($M) - Regional Industry Research
15.2 Large Enterprises Market 2023-2030 ($M) - Regional Industry Research
16.South America Automation Testing Market By Vertical Market 2023-2030 ($M)
16.1 Automotive Market 2023-2030 ($M) - Regional Industry Research
16.2 Defense & Aerospace Market 2023-2030 ($M) - Regional Industry Research
16.3 Healthcare & Life Sciences Market 2023-2030 ($M) - Regional Industry Research
16.4 Retail Market 2023-2030 ($M) - Regional Industry Research
16.5 Telecom & IT Market 2023-2030 ($M) - Regional Industry Research
16.6 Manufacturing Market 2023-2030 ($M) - Regional Industry Research
16.7 Logistics & Transportation Market 2023-2030 ($M) - Regional Industry Research
16.8 Energy & Utilities Market 2023-2030 ($M) - Regional Industry Research
17.Europe Automation Testing Market By Testing Type Market 2023-2030 ($M)
17.1 Functional Testing Market 2023-2030 ($M) - Regional Industry Research
17.2 Non-Functional Testing Market 2023-2030 ($M) - Regional Industry Research
17.2.1 Application Programming Interface Testing Market 2023-2030 ($M)
17.2.2 Security Testing Market 2023-2030 ($M)
17.2.3 Performance Testing Market 2023-2030 ($M)
17.2.4 Compatibility Testing Market 2023-2030 ($M)
17.2.5 Compliance Testing Market 2023-2030 ($M)
17.2.6 Usability Testing Market 2023-2030 ($M)
18.Europe Market By Service Market 2023-2030 ($M)
18.1 Advisory & Consulting Services Market 2023-2030 ($M) - Regional Industry Research
18.2 Planning & Development Services Market 2023-2030 ($M) - Regional Industry Research
18.3 Support & Maintenance Services Market 2023-2030 ($M) - Regional Industry Research
18.4 Documentation & Training Services Market 2023-2030 ($M) - Regional Industry Research
18.5 Implementation Services Market 2023-2030 ($M) - Regional Industry Research
18.6 Managed Services Market 2023-2030 ($M) - Regional Industry Research
19.Europe Market By Organization Size Market 2023-2030 ($M)
19.1 Small & Medium-Sized Enterprises Market 2023-2030 ($M) - Regional Industry Research
19.2 Large Enterprises Market 2023-2030 ($M) - Regional Industry Research
20.Europe Automation Testing Market By Vertical Market 2023-2030 ($M)
20.1 Automotive Market 2023-2030 ($M) - Regional Industry Research
20.2 Defense & Aerospace Market 2023-2030 ($M) - Regional Industry Research
20.3 Healthcare & Life Sciences Market 2023-2030 ($M) - Regional Industry Research
20.4 Retail Market 2023-2030 ($M) - Regional Industry Research
20.5 Telecom & IT Market 2023-2030 ($M) - Regional Industry Research
20.6 Manufacturing Market 2023-2030 ($M) - Regional Industry Research
20.7 Logistics & Transportation Market 2023-2030 ($M) - Regional Industry Research
20.8 Energy & Utilities Market 2023-2030 ($M) - Regional Industry Research
21.APAC Automation Testing Market By Testing Type Market 2023-2030 ($M)
21.1 Functional Testing Market 2023-2030 ($M) - Regional Industry Research
21.2 Non-Functional Testing Market 2023-2030 ($M) - Regional Industry Research
21.2.1 Application Programming Interface Testing Market 2023-2030 ($M)
21.2.2 Security Testing Market 2023-2030 ($M)
21.2.3 Performance Testing Market 2023-2030 ($M)
21.2.4 Compatibility Testing Market 2023-2030 ($M)
21.2.5 Compliance Testing Market 2023-2030 ($M)
21.2.6 Usability Testing Market 2023-2030 ($M)
22.APAC Market By Service Market 2023-2030 ($M)
22.1 Advisory & Consulting Services Market 2023-2030 ($M) - Regional Industry Research
22.2 Planning & Development Services Market 2023-2030 ($M) - Regional Industry Research
22.3 Support & Maintenance Services Market 2023-2030 ($M) - Regional Industry Research
22.4 Documentation & Training Services Market 2023-2030 ($M) - Regional Industry Research
22.5 Implementation Services Market 2023-2030 ($M) - Regional Industry Research
22.6 Managed Services Market 2023-2030 ($M) - Regional Industry Research
23.APAC Market By Organization Size Market 2023-2030 ($M)
23.1 Small & Medium-Sized Enterprises Market 2023-2030 ($M) - Regional Industry Research
23.2 Large Enterprises Market 2023-2030 ($M) - Regional Industry Research
24.APAC Automation Testing Market By Vertical Market 2023-2030 ($M)
24.1 Automotive Market 2023-2030 ($M) - Regional Industry Research
24.2 Defense & Aerospace Market 2023-2030 ($M) - Regional Industry Research
24.3 Healthcare & Life Sciences Market 2023-2030 ($M) - Regional Industry Research
24.4 Retail Market 2023-2030 ($M) - Regional Industry Research
24.5 Telecom & IT Market 2023-2030 ($M) - Regional Industry Research
24.6 Manufacturing Market 2023-2030 ($M) - Regional Industry Research
24.7 Logistics & Transportation Market 2023-2030 ($M) - Regional Industry Research
24.8 Energy & Utilities Market 2023-2030 ($M) - Regional Industry Research
25.MENA Automation Testing Market By Testing Type Market 2023-2030 ($M)
25.1 Functional Testing Market 2023-2030 ($M) - Regional Industry Research
25.2 Non-Functional Testing Market 2023-2030 ($M) - Regional Industry Research
25.2.1 Application Programming Interface Testing Market 2023-2030 ($M)
25.2.2 Security Testing Market 2023-2030 ($M)
25.2.3 Performance Testing Market 2023-2030 ($M)
25.2.4 Compatibility Testing Market 2023-2030 ($M)
25.2.5 Compliance Testing Market 2023-2030 ($M)
25.2.6 Usability Testing Market 2023-2030 ($M)
26.MENA Market By Service Market 2023-2030 ($M)
26.1 Advisory & Consulting Services Market 2023-2030 ($M) - Regional Industry Research
26.2 Planning & Development Services Market 2023-2030 ($M) - Regional Industry Research
26.3 Support & Maintenance Services Market 2023-2030 ($M) - Regional Industry Research
26.4 Documentation & Training Services Market 2023-2030 ($M) - Regional Industry Research
26.5 Implementation Services Market 2023-2030 ($M) - Regional Industry Research
26.6 Managed Services Market 2023-2030 ($M) - Regional Industry Research
27.MENA Market By Organization Size Market 2023-2030 ($M)
27.1 Small & Medium-Sized Enterprises Market 2023-2030 ($M) - Regional Industry Research
27.2 Large Enterprises Market 2023-2030 ($M) - Regional Industry Research
28.MENA Automation Testing Market By Vertical Market 2023-2030 ($M)
28.1 Automotive Market 2023-2030 ($M) - Regional Industry Research
28.2 Defense & Aerospace Market 2023-2030 ($M) - Regional Industry Research
28.3 Healthcare & Life Sciences Market 2023-2030 ($M) - Regional Industry Research
28.4 Retail Market 2023-2030 ($M) - Regional Industry Research
28.5 Telecom & IT Market 2023-2030 ($M) - Regional Industry Research
28.6 Manufacturing Market 2023-2030 ($M) - Regional Industry Research
28.7 Logistics & Transportation Market 2023-2030 ($M) - Regional Industry Research
28.8 Energy & Utilities Market 2023-2030 ($M) - Regional Industry Research
LIST OF FIGURES
1.US Automation Testing Market Revenue, 2023-2030 ($M)2.Canada Automation Testing Market Revenue, 2023-2030 ($M)
3.Mexico Automation Testing Market Revenue, 2023-2030 ($M)
4.Brazil Automation Testing Market Revenue, 2023-2030 ($M)
5.Argentina Automation Testing Market Revenue, 2023-2030 ($M)
6.Peru Automation Testing Market Revenue, 2023-2030 ($M)
7.Colombia Automation Testing Market Revenue, 2023-2030 ($M)
8.Chile Automation Testing Market Revenue, 2023-2030 ($M)
9.Rest of South America Automation Testing Market Revenue, 2023-2030 ($M)
10.UK Automation Testing Market Revenue, 2023-2030 ($M)
11.Germany Automation Testing Market Revenue, 2023-2030 ($M)
12.France Automation Testing Market Revenue, 2023-2030 ($M)
13.Italy Automation Testing Market Revenue, 2023-2030 ($M)
14.Spain Automation Testing Market Revenue, 2023-2030 ($M)
15.Rest of Europe Automation Testing Market Revenue, 2023-2030 ($M)
16.China Automation Testing Market Revenue, 2023-2030 ($M)
17.India Automation Testing Market Revenue, 2023-2030 ($M)
18.Japan Automation Testing Market Revenue, 2023-2030 ($M)
19.South Korea Automation Testing Market Revenue, 2023-2030 ($M)
20.South Africa Automation Testing Market Revenue, 2023-2030 ($M)
21.North America Automation Testing By Application
22.South America Automation Testing By Application
23.Europe Automation Testing By Application
24.APAC Automation Testing By Application
25.MENA Automation Testing By Application
26.IBM, Sales /Revenue, 2015-2018 ($Mn/$Bn)
27.CA Technologies, Sales /Revenue, 2015-2018 ($Mn/$Bn)
28.Micro Focus, Sales /Revenue, 2015-2018 ($Mn/$Bn)
29.Capgemini, Sales /Revenue, 2015-2018 ($Mn/$Bn)
30.Microsoft, Sales /Revenue, 2015-2018 ($Mn/$Bn)
31.Tricentis, Sales /Revenue, 2015-2018 ($Mn/$Bn)
32.Smartbear, Sales /Revenue, 2015-2018 ($Mn/$Bn)
33.Parasoft, Sales /Revenue, 2015-2018 ($Mn/$Bn)
34.Cigniti Technologies, Sales /Revenue, 2015-2018 ($Mn/$Bn)
35.Ranorex, Sales /Revenue, 2015-2018 ($Mn/$Bn)
36.Testplant, Sales /Revenue, 2015-2018 ($Mn/$Bn)
37.Key Innovators, Sales /Revenue, 2015-2018 ($Mn/$Bn)