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Back & Neck Massagers Market - Forecast(2024 - 2030)
Back & Neck Massagers Market Overview:
The global Back & Neck Massagers Market size is estimated to reach $7.2 billion by 2030, growing at a CAGR of 6.7% during the forecast period 2023-2030. Several crucial drivers of market expansion are the growing worldwide aging population, the significant incidence of chronic pain, stressed and fatigued muscles, evolving lifestyles, heightened awareness of the advantages of regular massages, strong preference for Shiatsu massage, and a rising number of physiotherapy clinics and massage parlors.
Moreover, the rising prominence of these massagers in the sports and personal care industry is resulting in higher consumer uptake. Beyond this, the increase in promotional efforts for this type of product, fueled by the expanding reach of social media platforms, is expected to contribute to market growth significantly.
Market Snapshot:
Back & Neck Massagers market - Report Coverage:
The “Back & Neck Massagers market - Forecast (2023-2030)” by IndustryARC, covers an in-depth analysis of the following segments in the Back & Neck Massagers Market.
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By Product Type |
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By Power Type |
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By End-User |
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By Age Group |
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By Distribution Channel |
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By Geography |
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COVID-19 / Ukraine Crisis - Impact Analysis:
The global outbreak of COVID-19 has had a severe impact on various sectors worldwide in recent months, including the electric massagers market. The epidemic has considerably decreased the demand for Back & Neck massagers, as spas have been closed during extensive lockdowns, and there has been limited availability through online channels. Furthermore, due to the shortage of labor and raw materials in several countries, the production of electric massagers has significantly decreased. Consumers' financial conditions worldwide have been affected, leading them to focus their spending power only on essential products during the first few months of the pandemic. Additionally, trade constraints have disrupted the supply chain.
The supply chain disruption due to the Russia-Ukraine war has impeded the Back & Neck Massagers Market growth. The disruption has increased freight charges, created container shortages and lowered the availability of warehousing space. This has resulted in inflationary issues in the aftermarket.
Key Takeaways:
Fastest Growth of Asia Pacific Region
Due to changes in lifestyle and rising disposable income, Asia Pacific is projected to hold a considerable position. Rising disposable income encourages users to spend more on personal gadgets, which boosts product demand. According to a report issued in January 2023 by India Brand Equity Foundation, the market for appliance and consumer electronics in India is expected to reach $48.37 billion by 2023, rising at a CAGR of 9%. Furthermore, the region's growing e-commerce business is likely to help generate more income because many foreign brands can be easily reached through this channel.
Growing interest in Sports and Tourism Activities driving the market
Germany held a 20.7% market share in Europe's neck and shoulder massagers market in 2022, and it is expected to continue rapidly increasing. One of the most prominent elements that has transformed the market landscape and is expected to continue to be favorable for industry progress is the high concentration of sports lovers in Germany. It is also expected that the development of new commercial locations where shoulder and neck massagers and other massage equipment could be used will encourage the establishment of improvements in the tourism industry due to an increase in domestic business travelers, which would further expand the market of back & neck massagers.
Rising Demand for Vibrating Massagers Type
According to an article published by the World Confederation for Physical Therapy (WCPT), the vibrating massagers has a value share of 26.4% in 2022 and is expected to stay high throughout the projected period. The growing popularity of such massagers in the sports and personal care industries is contributing to higher consumer product uptake. Furthermore, the increase in promotional efforts for such product types based on rising social media platforms is expected to contribute significantly to market growth.
The low penetration in emerging nations may provide a significant impediment to the worldwide growth of the Back & Neck massagers market.
The electric massagers market is facing low adoption rates in South America, Africa, and APAC countries (excluding Japan). Although electric massagers are widely used by families in the United States, their penetration rates in developing nations like Brazil, India, and Nigeria remain limited due to a lack of understanding, affordability, and apprehension towards using such products, compounded by low GDP levels in these regions. Consequently, individuals in these regions tend to resort to traditional massage methods whenever possible. Despite the many benefits of electric massagers, the market's success is being hindered by several challenges, including a lack of qualified and trained personnel, inadequate facilities, limited accessibility, unfavorable regulations for investors, bureaucratic hurdles, and a lack of international certification. All these factors contribute to poor adoption rates of electric massagers in these regions.
Product Safety Concerns may hamper the market growth
Safety concerns can erode consumer confidence in the back & neck massagers market. If consumers perceive massagers as potentially unsafe or unreliable, they may hesitate to purchase these products. Negative publicity or safety incidents can lead to a decline in sales and a damaged brand reputation. Injuries caused by back and neck massagers due to design defects, manufacturing issues, or inadequate safety features can lead to liability claims and lawsuits against manufacturers. Legal battles can be expensive and time- consuming, and they can significantly impact a company's finances and public image.
Back & Neck Massagers Market Share (%) By Region, 2022
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Key Market Players:
Product/Service launches, approvals, patents and events, acquisitions, partnerships and collaborations are key strategies adopted by players in Back & Neck Massagers Market. The top 10 companies in this industry are listed below:
1. JSB Health & Fittness Pvt. Ltd. (Dr. Physio, Aerofit, Medirelax)
2. Panasonic corp. (Panasonic, Lumix, Sanyo)
3. Fujiiryoki Co., Ltd. (Inada, iRest, Breo)
4. HOMEDICS, LLC. (Ellia, Zeo, Sol Republic)
5. Human Touch, LLC. (iJoy, CirQlation, Perfect Chair)
6. Breo International Group Ltd. (iDream, iSee, iScalp, BreoBox)
7. OSIM International Ltd. (uDiva, uMagic, uPamper)
8. SKG Electric Co., Ltd. (Mooyee, CLEESINK, Smileto)
9. Beurer GmbH. (Sanitas, Lanaform, St.Tropez)
10. Family Inada Co., Ltd. (dreamWave, YuMe)
Scope of Report:
| Report Metric | Details |
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Base Year Considered |
2022 |
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Forecast Period |
2023–2030 |
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CAGR |
6.7% |
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Market Size in 2030 |
$7.2 billion |
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Segments Covered |
Product Type, By Power Type, By End-User, By Age Group, By Distribution Channel, By Geography |
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Geographies Covered |
North America (U.S., Canada and Mexico), Europe (Germany, France, UK, Italy, Spain, Russia and Rest of Europe), Asia-Pacific (China, Japan, South Korea, India, Australia, New Zealand and Rest of Asia-Pacific), South America (Brazil, Argentina, Chile, Colombia and Rest of South America), Rest of the World (Middle East and Africa). |
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Key Market Players |
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1. Back & Neck Massagers Market - Overview
1.1 Definitions and Scope
2. Back & Neck Massagers Market - Executive Summary
3. Back & Neck Massagers Market - Comparative Analysis
3.1 Company Benchmarking - Key Companies
3.2 Global Financial Analysis - Key Companies
3.3 Market Share Analysis - Key Companies
3.4 Patent Analysis
3.5 Pricing Analysis
4. Back & Neck Massagers Market - Start-up Companies Scenario
4.1 Key Start-up Company Analysis by
4.1.1 Investment
4.1.2 Revenue
4.1.3 Venture Capital and Funding Scenario
5. Back & Neck Massagers Market – Market Entry Scenario Premium Premium
5.1 Regulatory Framework Overview
5.2 New Business and Ease of Doing Business Index
5.3 Case Studies of Successful Ventures
6. Back & Neck Massagers Market - Forces
6.1 Market Drivers
6.2 Market Constraints/Challenges
6.3 Porter's Five Force Model
6.3.1 Bargaining power of suppliers
6.3.2 Bargaining powers of customers
6.3.3 Threat of new entrants
6.3.4 Rivalry among existing players
6.3.5 Threat of substitutes
7. Back & Neck Massagers Market – Strategic Analysis
7.1 Value Chain Analysis
7.2 Opportunities Analysis
7.3 Market Life Cycle
8. Back & Neck Massagers Market – by Product Type (Market Size – $Million/$Billion)
8.1 Manual
8.2 Vibrating
8.3 Impulse
8.4 Shiatsu
8.5 Others
9. Back & Neck Massagers Market – by Power Type (Market Size – $Million/$Billion)
9.1 Corded
9.2 Cordless
10. Back & Neck Massagers Market – by End-User (Market Size – $Million/$Billion)\
10.1 Spas and Massage Parlors
10.2 Households
10.3 Physiotherapy Clinics
10.4 Private Hospitals
10.5 Others
11. Back & Neck Massagers Market– by Age Group (Market Size – $Million/$Billion)
11.1 Adults
11.2 Older People
11.3 Babies
12. Back & Neck Massagers Market– by Distribution Channel (Market Size – $Million/$Billion)
11.1 Direct Sales
11.2 Supermarkets/Hypermarkets
11.3 Specialty Stores
11.4 Departmental Stores
11.5 Multi-Brand Stores
11.6 Online Retailers
11.7 Others
13. Back & Neck Massagers Market – by Geography (Market Size – $Million/$Billion)
13.1. North America
13.1.1 The U.S.
13.1.2 Canada
13.1.3 Mexico
13.2 Europe
13.2.1 The UK
13.2.2 Germany
13.2.3 France
13.2.4 Italy
13.2.5 Spain
13.2.6 Russia
13.2.7 The Rest of Europe
13.3 Asia-Pacific
13.3.1 China
13.3.2 India
13.3.3 Japan
13.3.4 South Korea
13.3.5 Australia & New Zealand
13.3.6 The Rest of Asia-Pacific
13.4 South America
13.4.1 Brazil
13.4.2 Argentina
13.4.3 Chile
13.4.4 Colombia
13.4.5 The Rest of South America
13.5 The Rest of the World
13.5.1 The Middle East
13.5.2 Africa
14. Back & Neck Massagers Market – Entropy
15. Back & Neck Massagers Market – Industry/Segment Competition Landscape
15.1 Market Share Analysis
15.1.1 Market Share by Product Type – Key Companies
15.1.2 Market Share by Region – Key Companies
15.1.3 Market Share by Country – Key Companies
15.2 Competition Matrix
15.3 Best Practices for Companies
16. Back & Neck Massagers Market – Key Company List by Country Premium
17. Back & Neck Massagers Market - Company Analysis
17.1 JSB Health & Fittness Pvt. Ltd.
17.2 Panasonic corp.
17.3 Fujiiryoki Co., Ltd.
17.4 HOMEDICS, LLC.
17.5 Human Touch, LLC.
17.6 Breo International Group Ltd.
17.7 OSIM International Ltd.
17.8 SKG Electric Co., Ltd.
17.9 Beurer GmbH
17.10 Family Inada Co., Ltd.
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The Back & Neck Massagers Market is projected to grow at 6.7% CAGR during the forecast period 2023-2030.
The global Back & Neck Massagers Market size is estimated to be $4.6 billion in 2023 and is projected to reach $7.2 billion by 2030.
The leading players in the Back & Neck Massagers market are JSB Health & Fittness Pvt. Ltd., Panasonic corp., Fujiiryoki Co., Ltd., HOMEDICS, LLC., Human Touch, LLC., Breo International Group Ltd., OSIM International Ltd., SKG Electric Co., Ltd., Beurer GmbH and Family Inada Co., Ltd.
The rising stress-related cases globally, strong preference for Shiatsu massage, rising number of physiotherapy clinics and massage parlors, the rising prominence of these massagers in the sports and personal care industry are some major trends that will shape the market in future.
Growing worldwide aging population, the significant incidence of chronic pain, stressed and fatigued muscles, evolving lifestyles are some driving factors and opportunities for the Back & Neck Massagers market.