Cosmetology Market – By Product , By Gender , By Ingredients , By Distribution Channel , and By Geography Analysis - Global Opportunity Analysis & Industry Forecast, 2025-2031.

Cosmetology Market Overview

The Cosmetology Market is estimated to reach $403.5 billion by 2031, growing at a CAGR of 11.2% from 2025 to 2031. Cosmetology is the professional practice or skill of beautifying the skin, hair, and nails. The Cosmetology Market is an industry that works as a service-based market that involves Cosmetology. Rising consciousness for beauty and self-care standards, the growing influence of social media and marketing for products, increasing technological and innovative beauty procedures, rising influence for K-Beauty & J-Beauty trends, growing awareness for sustainable products, growing anti-aging skin and hair products are key drivers of the Cosmetology Market.

Personalized AI-powered skin care beauty solutions and growing consumer demand for sustainable and eco-friendly products for skin and hair are some of the recent trends in the Cosmetology Market. In May 2024, the American Chemical Society reported that more people want safe and eco-friendly cosmetics. This demand is changing how beauty products are made, leading to more research on natural ingredients. Also in May 2024, ADA Cosmetics highlighted the ongoing issue of animal testing in the beauty industry. Despite having approved alternatives, some animal tests continued in the UK in 2023. For example, skin irritation tests on rabbits increased from zero to three, eye irritation tests rose from three to seven, and skin sensitization tests on animals grew from 248 to 296 (a 19% increase). Because of these concerns, organizations like ADA Cosmetics are working to end animal testing and promote cruelty-free beauty products.

Cosmetology Market - Report Coverage: 

The report: “Cosmetology Market – Forecast (2025-2031)”, by IndustryARC, covers an in-depth analysis of the following segments of the Cosmetology Industry.

Key Takeaways:

Skincare is the Largest Segment

The Skincare segment holds the largest share in the market with a CAGR of 12.2% in the forecast period of 2025 to 2031. Skincare is the largest and fastest-growing category in the global Cosmetology Market, surpassing makeup, haircare, and fragrances. The shift toward health-conscious beauty has fuelled the demand for natural, organic, and dermatologist-approved formulations. In August 2024, according to the Institute of Public Opinion in Russia, Skincare products are the most popular choice amongst others due to the increased focus on health and a comprehensive skincare routine. The survey says that women consume around 73% of skincare products and men share 24% compared to the other skin products. Additionally, the rise of social media influencers and beauty bloggers has also contributed to product awareness and sales.

Women Represent the Largest Segment

Women hold the largest market share in 2024 due to their growing demand for skincare, cosmetics and haircare products. It was also observed that their significant spending power supported the growth of beauty brands offering anti-aging creams, serums, makeup, and wellness products. In February 2024, according to the International Journal of Creative Research Thoughts, a study by Dove says that 80% of women feel anxious about their appearance, with over 70% reporting that they avoid social situations when they feel insecure about how they look. Additionally, advertising campaigns frequently portray women in stereotypical roles and settings, reinforcing societal expectations of beauty and behavior. As natural, clean beauty gains popularity over time, women are seeking sustainable, cruelty-free options. This trend ensures that women remain dominant in the beauty industry, shaping product development and market expansion globally.

Asia-Pacific is the Largest Segment

Asia-Pacific’s region emerges as the leader, holding the majority market share of 34% in 2024. This is due to the deep-rooted beauty culture in countries like China, Japan, South Korea, and India leading the sector. Moreover, the K-Beauty and J-Beauty industries have set global trends with leading innovative skincare routines, sheet masks, and high-tech beauty solutions. In January 2025, NARS, a cosmetics brand that is a globally celebrated beauty brand expanded its retail presence in India with its launch on India's leading beauty and lifestyle destination Nykaa. This strategic partnership underscored NARS' commitment to making its iconic product range more accessible to Indian consumers, ensuring they can experience the brand both online and through in-store interactions.  Additionally, the rapid growth of e-commerce and influencer marketing has made beauty products more accessible to consumers. 

Increasing Consumer Awareness to Drive the Market

Consumer awareness is a key significant driver in the growth of the Cosmetology Market. As more people are looking forward to understanding the importance of skincare and personal care, they are increasingly seeking advanced beauty solutions related to specific concerns such as anti-aging, acne, and pigmentation. The rise in awareness about ingredient transparency, clean beauty, and sustainable products has also shaped consumer preferences, leading to increased interest in natural, cruelty-free, and eco-friendly beauty items. In March 2024, according to a study on consumer awareness, there was a noticeable consideration for the demand for green products by consumers. To cater to the demand for green products companies are also taking the initiative to produce eco-friendly and sustainable products. To utilize the benefit of government incentives and also increase in demand for sustainable products, companies are following the trend of sustainable products. 

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Cosmetology Market Key Players-

Product/Service launches, approvals, patents and events, acquisitions, partnerships, and collaborations are key strategies adopted by players in the Cosmetology Market. The top 10 players in the Cosmetology Market are:

1. L'Oréal
2. Unilever
3. Estée Lauder Inc
4. Procter & Gamble
5. Shiseido Co., Ltd
6. Chanel
7. Kao Corporation
8. Colgate-Palmolive Company
9. Beiersdorf AG
10. Natura&Co

Scope of the Report:

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