Craft Beer Market
Overview:
As indicated by the
Brewers Association in 2018, overall sale of beer in the United States
witnessed a decline by 1% as compared to 2017, whereas craft beer scored
voluminous trade and an upsurge in sales by 4%. When
it comes to beverages, consumers are always on a quest for variety to slake
their thirst. Owing to the ‘what’s new’ trend among beverage consumers, brewers
are always focused towards innovations and quality production. A craft beer
brewery is a microbrewery that produces lesser quantity of beer (or sometimes
root beer), characteristically much lesser than large-scale commercial
breweries, and is independently owned and focused towards quality, flavor and
brewing technique. Hence with the entire production focused towards quality and novelty as beverages consumers always ready to invest on quality-enhancement, global craft beer market size has gained
tremendous momentum in beverages domain and is estimated to be $33.38 billion
as of 2018. Supportive trends among millennial such as
‘weekend’ and ‘party-culture’ has enabled the opportunities in the market to be
catapulting at a global CAGR of 15.87% during the forecast period 2019-2025.
Craft Beer Market
Outlook:
Craft beer market
demand is gaining impetus globally, but North America with the United Sates
being the largest importer of beer ($5.14 billion, 2017 OEC) capitalizes its
existing beverages consumption trend and market blueprint. This region with
majority of its population falling under working class with sufficient
disposable income, accounted for a hefty share of 58.40% in global craft beer
market size in 2018. As per the Brewers
Association, the contribution of craft brewing industry to the U.S. economy in
2017 was $76.2 billion along with more than 500,000 jobs in 2017. With a total of 7450 breweries and impactful
presence in all the 50 states, craft brewers are vibrant and flourishing
economic force in the United Sates. California, Pennsylvania and Texas are the
leading states in craft beer output with $8.2 billion, $6.3 billion, and $5.3
billion respective values.
In terms of
distribution channel, the global craft beer market is segmented into off-trade
and on-trade distribution. Analyzing the revenue generated by the type of
distribution, on-trade is evaluated to be the fastest growing segment,
progressing with a CAGR of 13.82% going through 2025. On-trade refers to business with hotels, bars and
restaurants, whereas off-trade means sales to food retailers like supermarkets. Owing to the upsurge in the number of
brewpubs with on-site production and sales, on-trade distribution is gaining substantial traction. For instance, in the United Sates the number
of brewpubs escalated from 1053 in 2010 to 2594 in 2018 adding on-trade
opportunities in the global craft beer market.
Craft Beer Market Growth Drivers and Trends:
· Government in the countries such as New Zealand, Australia, Belgium, Mexico, China, and the UK are indorsing the production of craft beer and establishment of novel and innovative breweries. It is due to the optimistic influence of craft beer market towards economic development and occupation generation coupled with the enthusiasm of the consumer to pay extra for better tasting brews. Hence, the federal support amalgamated with enthusiastic consumers is a major diver for the expansion of craft beer market share.
· Craft beer festivals are a major trend positively influencing the opportunities in market. Such avenues accolades the key players and provides a platform for novel entrants to showcase their product, offer trial, get instant reviews and market their merchandise to live audience. Some of the upcoming craft beer festivals in 2019 are Carolina Brewfest, Maryland Craft Beer Festival, and Surf ‘n’ Suds Beer Festival Ventura.
· Craft beer market size is brewing and moving towards cementing itself as a profitable sector. Leveraging the undying demand for different flavors, Bell’s Brewery has announced its upcoming series named ‘Leaves of Grass’, inspired by Walt Whitman’s literary classic “Leaves of Grass.” Craft beer market being a budding sector, its manufacturers are unable to employ mainstream and expensive mode of advertisement such as television and print. Hence, such releases and product innovations targeting various sources from music to literature acts an imperative advertising tool.
·Nutrition and beer are highly contrasting, but increasing health awareness among consumers regarding F&B nutritional constituent had uplifted the brewers to add a nuance of nutrition in their production. As modern and label conscious consumers are more conscious now than ever regarding their intake. Many breweries have recently released low-cal options and by composition these are lower-ABV as well. The Lagunitas Brewing Company just came out with DayTime IPA, a 4%-ABV, 98-calorie beer.
Craft Beer Market Challenges:
Variety allows
customers to make a choice and has a higher potential of meeting a match than a
solitary product, leveraging this trend
craft beer market is gaining traction, and unfortunately this a major factor causing failure for brand establishments in the craft beer market. Loaded with innovations and frequent launches,
the market is under unprecedented turbulence of novel entrants disturbing the
establishment of any particular brand. However, the entire setting can be
capitalized as an opportunity for fresh entities to try a venture.
Craft Beer Market
Players Perspective:
Some of the key
players holding substantial grounds in the global craft beer market are Bell's
Brewery, Inc., Deschutes Brewery, D. G. Yuengling & Son, Boston Beer Co.,
New Belgium Craft Brewery, The Gambrinus Company, Sierra Nevada Brewing Co.,
Stone & Wood Brewing Co., The Lagunitas Brewing Company and Feral Brewing
Co.
Craft Beer Market
Research Scope:
The base year of the
study is 2018, with forecast done up to 2025. The study presents a thorough
analysis of the competitive landscape, taking into account the market shares of
the leading companies. It also provides information on unit shipments. These
provide the key market participants with the necessary business intelligence
and help them understand the future of the craft beer market. The assessment
includes the forecast, an overview of the competitive structure, the market
shares of the competitors, as well as the market trends, market demands, market
drivers, market challenges, and product analysis. The market drivers and
restraints have been assessed to fathom their impact over the forecast period.
This report further identifies the key opportunities for growth while also
detailing the key challenges and possible threats. The key areas of focus
include the various types of innovations in craft beer market, and their
specific advantages to the market.
The Craft Beer Market
report also analyzes the major geographic regions for the market as well as the
major countries for the market in these regions. The regions and countries
covered in the study include:
•
North America: The U.S., Canada, Mexico
•
South America: Brazil, Venezuela, Argentina, Ecuador, Peru, Colombia, Costa
Rica
•
Europe: The U.K., Germany, Italy, France, the Netherlands, Belgium, Spain,
Denmark
•
APAC: China, Japan, Australia, South Korea, India, Taiwan, Malaysia, Hong Kong
• Middle East and Africa: Israel, South Africa, Saudi Arabia
1.1 Definitions and Scope
2. Craft Beer Market - Executive summary
2.1 Market Revenue, Market Size and Key Trends by Company
2.2 Key Trends by type of Application
2.3 Key Trends segmented by Geography
3. Craft Beer Market
3.1 Comparative analysis
3.1.1 Product Benchmarking - Top 10 companies
3.1.2 Top 5 Financials Analysis
3.1.3 Market Value split by Top 10 companies
3.1.4 Patent Analysis - Top 10 companies
3.1.5 Pricing Analysis
4. Craft Beer Market - Startup companies Scenario Premium
4.1 Top 10 startup company Analysis by
4.1.1 Investment
4.1.2 Revenue
4.1.3 Market Shares
4.1.4 Market Size and Application Analysis
4.1.5 Venture Capital and Funding Scenario
5. Craft Beer Market - Industry Market Entry Scenario Premium
5.1 Regulatory Framework Overview
5.2 New Business and Ease of Doing business index
5.3 Case studies of successful ventures
5.4 Customer Analysis - Top 10 companies
6. Craft Beer Market Forces
6.1 Drivers
6.2 Constraints
6.3 Challenges
6.4 Porters five force model
6.4.1 Bargaining power of suppliers
6.4.2 Bargaining powers of customers
6.4.3 Threat of new entrants
6.4.4 Rivalry among existing players
6.4.5 Threat of substitutes
7. Craft Beer Market -Strategic analysis
7.1 Value chain analysis
7.2 Opportunities analysis
7.3 Product life cycle
7.4 Suppliers and distributors Market Share
11.1 Craft Beer Market - North America Segment Research
11.2 North America Market Research (Million / $Billion)
11.2.1 Segment type Size and Market Size Analysis
11.2.2 Revenue and Trends
11.2.3 Application Revenue and Trends by type of Application
11.2.4 Company Revenue and Product Analysis
11.2.5 North America Product type and Application Market Size
11.2.5.1 U.S
11.2.5.2 Canada
11.2.5.3 Mexico
11.2.5.4 Rest of North America
11.3 Craft Beer- South America Segment Research
11.4 South America Market Research (Market Size -$Million / $Billion)
11.4.1 Segment type Size and Market Size Analysis
11.4.2 Revenue and Trends
11.4.3 Application Revenue and Trends by type of Application
11.4.4 Company Revenue and Product Analysis
11.4.5 South America Product type and Application Market Size
11.4.5.1 Brazil
11.4.5.2 Venezuela
11.4.5.3 Argentina
11.4.5.4 Ecuador
11.4.5.5 Peru
11.4.5.6 Colombia
11.4.5.7 Costa Rica
11.4.5.8 Rest of South America
11.5 Craft Beer- Europe Segment Research
11.6 Europe Market Research (Market Size -$Million / $Billion)
11.6.1 Segment type Size and Market Size Analysis
11.6.2 Revenue and Trends
11.6.3 Application Revenue and Trends by type of Application
11.6.4 Company Revenue and Product Analysis
11.6.5 Europe Segment Product type and Application Market Size
11.6.5.1 U.K
11.6.5.2 Germany
11.6.5.3 Italy
11.6.5.4 France
11.6.5.5 Netherlands
11.6.5.6 Belgium
11.6.5.7 Denmark
11.6.5.8 Spain
11.6.5.9 Rest of Europe
11.7 Craft Beer - APAC Segment Research
11.8 APAC Market Research (Market Size -$Million / $Billion)
11.8.1 Segment type Size and Market Size Analysis
11.8.2 Revenue and Trends
11.8.3 Application Revenue and Trends by type of Application
11.8.4 Company Revenue and Product Analysis
11.8.5 APAC Segment - Product type and Application Market Size
11.8.5.1 China
11.8.5.2 Australia
11.8.5.3 Japan
11.8.5.4 South Korea
11.8.5.5 India
11.8.5.6 Taiwan
11.8.5.7 Malaysia
11.8.5.8 Hong kong
11.8.5.9 Rest of APAC
11.9 Craft Beer - Middle East Segment and Africa Segment Research
11.10 Middle East & Africa Market Research (Market Size -$Million / $Billion)
11.10.1 Segment type Size and Market Size Analysis
11.10.2 Revenue and Trend Analysis
11.10.3 Application Revenue and Trends by type of Application
11.10.4 Company Revenue and Product Analysis
11.10.5 Middle East Segment Product type and Application Market Size
11.10.5.1 Israel
11.10.5.2 Saudi Arabia
11.10.5.3 UAE
11.10.6 Africa Segment Analysis
11.10.6.1 South Africa
11.10.6.2 Rest of Middle East & Africa
12. Craft Beer Market - Entropy
12.1 New product launches
12.2 M&A s, collaborations, JVs and partnerships
13. Craft Beer Market - Industry / Segment Competition landscape Premium
13.1 Market Share Analysis
13.1.1 Market Share by Country- Top companies
13.1.2 Market Share by Region- Top 10 companies
13.1.3 Market Share by type of Application - Top 10 companies
13.1.4 Market Share by type of Product / Product category- Top 10 companies
13.1.5 Market Share at global level - Top 10 companies
13.1.6 Best Practises for companies
14. Craft Beer Market - Key Company List by Country Premium
15. Craft Beer Market Company Analysis
15.1 Market Share, Company Revenue, Products, M&A, Developments
15.2 Bell'S Brewery, Inc
15.3 Chimay Beer And Cheese
15.4 D.G. Yuengling And Son
15.5 Deschutes Brewery
15.6 Feral Brewing Co
15.7 Lagunitas Brewing Company
15.8 Minhas Brewery
15.9 New Brewing Company
15.10 Omer Vander Ghinste
15.11 Sierra Nevada Brewing Co
15.12 Stone Brewing
15.13 Stone Wood Brewing Co
15.14 The Boston Beer Company
15.15 The Gambrinus Company
15.16 Vagabund
15.17 Company 16
15.18 Company 17 & More
16.1 Abbreviations
16.2 Sources
17. Craft Beer Market - Methodology
17.1 Research Methodology
17.1.1 Company Expert Interviews
17.1.2 Industry Databases
17.1.3 Associations
17.1.4 Company News
17.1.5 Company Annual Reports
17.1.6 Application Trends
17.1.7 New Products and Product database
17.1.8 Company Transcripts
17.1.9 R&D Trends
17.1.10 Key Opinion Leaders Interviews
17.1.11 Supply and Demand Trends
LIST OF TABLES
1.Global Craft Beer Market:Distribution Estimate Trend Analysis Market 2023-2030 ($M)1.1 On-Trade Market 2023-2030 ($M) - Global Industry Research
1.2 Off-Trade Market 2023-2030 ($M) - Global Industry Research
2.Global Craft Beer Market:Distribution Estimate Trend Analysis Market 2023-2030 (Volume/Units)
2.1 On-Trade Market 2023-2030 (Volume/Units) - Global Industry Research
2.2 Off-Trade Market 2023-2030 (Volume/Units) - Global Industry Research
3.North America Craft Beer Market:Distribution Estimate Trend Analysis Market 2023-2030 ($M)
3.1 On-Trade Market 2023-2030 ($M) - Regional Industry Research
3.2 Off-Trade Market 2023-2030 ($M) - Regional Industry Research
4.South America Craft Beer Market:Distribution Estimate Trend Analysis Market 2023-2030 ($M)
4.1 On-Trade Market 2023-2030 ($M) - Regional Industry Research
4.2 Off-Trade Market 2023-2030 ($M) - Regional Industry Research
5.Europe Craft Beer Market:Distribution Estimate Trend Analysis Market 2023-2030 ($M)
5.1 On-Trade Market 2023-2030 ($M) - Regional Industry Research
5.2 Off-Trade Market 2023-2030 ($M) - Regional Industry Research
6.APAC Craft Beer Market:Distribution Estimate Trend Analysis Market 2023-2030 ($M)
6.1 On-Trade Market 2023-2030 ($M) - Regional Industry Research
6.2 Off-Trade Market 2023-2030 ($M) - Regional Industry Research
7.MENA Craft Beer Market:Distribution Estimate Trend Analysis Market 2023-2030 ($M)
7.1 On-Trade Market 2023-2030 ($M) - Regional Industry Research
7.2 Off-Trade Market 2023-2030 ($M) - Regional Industry Research
LIST OF FIGURES
1.US Craft Beer Market Revenue, 2023-2030 ($M)2.Canada Craft Beer Market Revenue, 2023-2030 ($M)
3.Mexico Craft Beer Market Revenue, 2023-2030 ($M)
4.Brazil Craft Beer Market Revenue, 2023-2030 ($M)
5.Argentina Craft Beer Market Revenue, 2023-2030 ($M)
6.Peru Craft Beer Market Revenue, 2023-2030 ($M)
7.Colombia Craft Beer Market Revenue, 2023-2030 ($M)
8.Chile Craft Beer Market Revenue, 2023-2030 ($M)
9.Rest of South America Craft Beer Market Revenue, 2023-2030 ($M)
10.UK Craft Beer Market Revenue, 2023-2030 ($M)
11.Germany Craft Beer Market Revenue, 2023-2030 ($M)
12.France Craft Beer Market Revenue, 2023-2030 ($M)
13.Italy Craft Beer Market Revenue, 2023-2030 ($M)
14.Spain Craft Beer Market Revenue, 2023-2030 ($M)
15.Rest of Europe Craft Beer Market Revenue, 2023-2030 ($M)
16.China Craft Beer Market Revenue, 2023-2030 ($M)
17.India Craft Beer Market Revenue, 2023-2030 ($M)
18.Japan Craft Beer Market Revenue, 2023-2030 ($M)
19.South Korea Craft Beer Market Revenue, 2023-2030 ($M)
20.South Africa Craft Beer Market Revenue, 2023-2030 ($M)
21.North America Craft Beer By Application
22.South America Craft Beer By Application
23.Europe Craft Beer By Application
24.APAC Craft Beer By Application
25.MENA Craft Beer By Application
26.D.G. Yuengling And Son, Sales /Revenue, 2015-2018 ($Mn/$Bn)
27.The Boston Beer Company, Sales /Revenue, 2015-2018 ($Mn/$Bn)
28.The Gambrinus Company, Sales /Revenue, 2015-2018 ($Mn/$Bn)
29.Lagunitas Brewing Company, Sales /Revenue, 2015-2018 ($Mn/$Bn)
30.Sierra Nevada Brewing Co, Sales /Revenue, 2015-2018 ($Mn/$Bn)
31.New Brewing Company, Sales /Revenue, 2015-2018 ($Mn/$Bn)
32.Bell'S Brewery, Inc, Sales /Revenue, 2015-2018 ($Mn/$Bn)
33.Deschutes Brewery, Sales /Revenue, 2015-2018 ($Mn/$Bn)
34.Minhas Brewery, Sales /Revenue, 2015-2018 ($Mn/$Bn)
35.Stone Brewing, Sales /Revenue, 2015-2018 ($Mn/$Bn)
36.Chimay Beer And Cheese, Sales /Revenue, 2015-2018 ($Mn/$Bn)
37.Omer Vander Ghinste, Sales /Revenue, 2015-2018 ($Mn/$Bn)
38.Feral Brewing Co, Sales /Revenue, 2015-2018 ($Mn/$Bn)
39.Stone Wood Brewing Co, Sales /Revenue, 2015-2018 ($Mn/$Bn)
40.Vagabund, Sales /Revenue, 2015-2018 ($Mn/$Bn)